Hidden Gem · 1
- Jiyong Kim Seoul / Online
Sun-fading as couture — garments bleached by months of Korean sunlight into one-off gradients. open in the atlas →
The Register · 24
- Ader Error Seoul / South Korea / Online
Korean streetwear collective — playful deconstruction, bold graphics, and the 'But Near Missed Things' philosophy. Worn by BTS and the global fashion open in the atlas → - Andersson Bell Seoul / South Korea / Online
Korean unisex brand — Scandinavian minimalism meets Seoul street style. Clean lines, relaxed tailoring, and cross-cultural design. open in the atlas → - BEAKER Seoul / South Korea / Online
Seoul concept store and brand — curated menswear and womenswear, Korean designers, and an in-house label. Samsung-owned. open in the atlas → - Boon The Shop Seoul / South Korea / Online
Seoul luxury concept store — curated selection of global designers and Korean labels. The Barneys of Seoul. open in the atlas → - Born to Standout Seoul / Online
Seoul's rebel perfumery — loud, narrative scents that refuse polite niche conventions. open in the atlas → - East Pacific Trade Seoul / Online
EPT — Seoul's court-sneaker specialists, retro silhouettes in earthy suedes. open in the atlas → - Eastlogue Seoul / South Korea / Online
Korean outdoor brand since 2011 — fishing, hiking and militaria-inspired function-driven garments. Timeless outdoor wear refined. open in the atlas → - Gentle Monster Seoul / South Korea / Online
Seoul eyewear brand — avant-garde designs, immersive retail spaces that are art installations, and collaborations with Maison Margiela and Jennie of B open in the atlas → - Hyein Seo Seoul / South Korea / Online
Korean womenswear — dystopian, deconstructed designs worn by Rihanna. Technical fabrics and dark urban aesthetics. open in the atlas → - Juun.J Seoul / South Korea / Online
Korean avant-garde menswear — deconstructed tailoring, oversized silhouettes, and Paris Fashion Week regular. Pushing the boundaries of masculine dres open in the atlas → - Kanghyuk Seoul / South Korea / Online
Korean avant-garde menswear — automotive airbag material repurposed into high fashion. 2019 LVMH Prize nominee. Paris Fashion Week regular. open in the atlas → - Low Seoul / South Korea / Online
Korean womenswear — minimalist design, clean silhouettes, and the go-to brand for K-pop stars like Jennie of Blackpink. open in the atlas → - Ordinary People Seoul / Online
Seoul tailoring-street hybrid — Jang Hyeong-cheol's boxy, playful suiting. open in the atlas → - Post Archive Faction (PAF) Seoul / South Korea / Online
Korean avant-garde sportswear — deconstructed garments, Off-White collaborations, and futuristic outerwear. The leading name in Korean streetwear. open in the atlas → - Pushbutton Seoul / South Korea / Online
Korean high-fashion brand — bold, experimental designs by former K-pop star Seung-gun Park. 80s and 90s nostalgia with genderless silhouettes. open in the atlas → - Rare Market Seoul / South Korea / Online
Seoul concept store — founded by the sisters behind We11done. Curated selection of the world's most directional designers. open in the atlas → - Solid Homme Seoul / South Korea / Online
Korean menswear pioneer since 1988 — timeless pieces made to exacting standards. The original Korean luxury menswear brand. open in the atlas → - System Seoul / South Korea / Online
Korean menswear since 1990 — collections that look simple on the surface but feature intricate detailing and expert tailoring on closer inspection. open in the atlas → - Thisisneverthat Seoul / South Korea / Online
Korean streetwear brand — basics done right, finger on the pulse of youth culture, and one of the few Korean labels that cracked the international cod open in the atlas → - Uniform Bridge Seoul / South Korea / Online
Korean utility brand — quality, accessibility, and preppy workwear sensibilities. Retro styles for contemporary menswear. open in the atlas → - Vegan Tiger Seoul / Online
Seoul's cruelty-free vanguard — Korea's first vegan fashion house. open in the atlas → - We11done Seoul / South Korea / Online
Korean streetwear-luxury brand — bold graphics, inflated proportions, and the seamless fusion of high fashion and streetwear. Founded by Rare Market. open in the atlas → - Wooyoungmi Paris / Korean origin / Online
Korean menswear designer in Paris since 2002 — minimalist tailoring, quiet sophistication, and an ever-evolving study in modern masculinity. open in the atlas → - Worksout Seoul / South Korea / Online
Seoul streetwear retailer — leading Korean destination for global streetwear brands and emerging Korean labels. open in the atlas →