Jermyn Street is barely four hundred meters and contains an entire philosophy of dressing. Arrive at ten, when the floor staff still have their coffee patience.
Work west to east; finish at the cheesemonger like a gentleman.
From the Atlas
- Budd Shirtmakers London / Piccadilly Arcade / Online
Piccadilly Arcade institution since 1910 — bespoke cut upstairs, grandad-collar classics below. open in the atlas → - Cad & The Dandy London & New York / Online
Savile Row-trained tailoring house whose signature shirt is the one-piece hidden button-down — a generous roll, no neck buttonhole, cut on the house block. open in the atlas → - Charles Tyrwhitt London / Jermyn Street / Online
Jermyn Street volume champion — proper English-styled shirts at four-for-deal prices. open in the atlas → - Drake's London / Online
London's modern classic — ties that revived the genre, and easy oxford-cloth shirting with soft rolls. open in the atlas → - Emma Willis London / Jermyn Street / Online
The only shirtmaker cutting on Jermyn Street itself — Emma Willis's Gloucester workshop sews Swiss cottons by hand. open in the atlas →