Juwelier S.M. Wild am Taubenmarkt

Documented since 1830 as the watch shop of Karl Liedl, this Taubenmarkt jeweler has operated continuously for nearly two centuries and became one of Austria's first Rolex concessionaires in 1954, granted directly by founder Hans Wilsdorf. The S.M. Wild family took over the business in 2012, keeping the historic name while dealing in watches, diamonds, and pearls alongside its own jewelry.