The Lincolnshire Plumbread Company

The Lincolnshire Plumbread Company bakes from Withern, where the family has worked as bakers since 1924, now run by fifth-generation siblings Hollie and Christopher Pocklington. Their Traditional Plumbread follows a 1930s recipe once made for farmworkers, while a Luxury version adds cherries and mixed spice, both baked with Lincolnshire Wolds flour and shipped internationally.