City Guide
A Morning on Jermyn Street
Published · 1 min read · ORBIS Editorial
Jermyn Street is barely four hundred meters and contains an entire philosophy of dressing. Arrive at ten, when the floor staff still have their coffee patience.
“Work west to east; finish at the cheesemonger like a gentleman.”
Article references
From the Atlas
- Alexander McQueen London / Online
Lee McQueen’s house of savage beauty — razor tailoring, skull scarves and the Armadillo legacy, today under Seán McGirr within Kering. Its outlet door at The Mall in Leccio Reggello carries past-season razor tailoring outside Florence. store page → · open in the atlas → - Augustinus Bader London / Online
The professor’s TFC8 cell-science skincare — The Cream and The Rich Cream that rewired luxury beauty around wound-healing research. store page → · open in the atlas → - Budd Shirtmakers London / Piccadilly Arcade / Online
Budd has made shirts and sold haberdashery from Piccadilly Arcade since Harold Budd opened there in 1910 as the arcade's first tenant. The shop and cutting room stand at 3 Piccadilly Arcade, where bespoke and made to measure shirts are cut alongside a ready to wear range. The Budd collar and the Budd stripe remain house signatures, as do Madder silk ties. store page → · open in the atlas → - Burberry London / Online
The trench itself — Thomas Burberry’s gabardine since 1856, the check, and the flagship house of British luxury. Past-season trench and check pieces reach The Mall outlet at Leccio Reggello, outside Florence. store page → · open in the atlas → - Cad & The Dandy London & New York / Online
Savile Row-trained tailoring house whose signature shirt is the one-piece hidden button-down — a generous roll, no neck buttonhole, cut on the house block. store page → · open in the atlas →