ORBISThe World Shopping Atlas
Material Explained

Selvedge: Reading the Red Line

Published · 1 min read · ORBIS Editorial

Selvedge is not a quality guarantee; it is a signature of slow looms and narrow cloth. The quality comes from what the weaver chooses to do with that slowness.

“Okayama and Tokyo remain the deep end of the pool.”

Article references

From the Atlas

  • Levi's Online
    The original blue jean — 501s since 1873, copper rivets from Reno to San Francisco, and the Vintage Clothing line recreating every era. store page → · open in the atlas →
  • 1083 Romans-sur-Isère, Drôme, France
    Jeans within 1,083 kilometers — the distance across France, and the radius in which every thread is spun, woven, sewn and washed. store page → · open in the atlas →
  • 3sixteen New York
    New York denim label founded in 2003 by Andrew Chen and Johan Lam; introduced its first jeans, the SL-100x, in 2008 using custom 14.5oz selvedge fabric woven by Kuroki Mills in Okayama, Japan. Flagship store in Nolita. store page → · open in the atlas →
  • A.P.C. France
    Jean Touitou's Parisian label since 1987 — minimalist denim, raw jeans, and the 'Interaction' design philosophy. The uniform of Parisian creatives. store page → · open in the atlas →
  • AEO Pennsylvania, USA
    American Eagle Outfitters — the Pittsburgh mall-heritage giant of casual denim and collegiate American style, one of the largest jeans retailers in the US. store page → · open in the atlas →

← The Journal · The Atlas