Stockholm / Swedish-Belgian / Online
Swedish-Belgian menswear label — avant-garde tailoring, experimental textiles, and a dark romantic aesthetic. Paris Fashion Week regular.
Best for Avant-garde Swedish-Belgian tailoring
Craft guide
The Concept Stores in Stockholm Issue
ORBISCONCEPT STORES IN STOCKHOLM4 shops in the atlas.Illustration
Concept Stores in Stockholm
4 stores · curated ORBIS register
Visit official site ↗Stockholm, Sweden
Hope is Stockholm’s gender-fluid tailoring — boxy blazers and unisex sizing printed in every garment. The range centers on gender-fluid contemporary, with production associated with Sweden.
Best for Gender-fluid contemporary
Visit official site ↗Sweden
Swedish menswear label founded in Stockholm in 2004 by Jan Alsen, named for a Stockholm menswear shop that operated from 1949 to the early 1970s; blends English preppy influence with Italian tailoring craftsmanship.
Best for Premium menswear
Morris Stockholm was founded in 2004 by Jan Alsen, who named the brand after a menswear shop that had operated on Hamngatan in central Stockholm from 1949 into the early 1970s. That original Morris shop was known as a gathering place for men with an interest in British-made clothing, and the modern brand carries that reference forward, describing its aesthetic as English preppy fashion executed with Italian tailoring standards. The label's product range centers on classic menswear - blazers, shirts, trousers, knitwear - with particular emphasis on merino knitwear in autumn collections and linen for spring and summer. Morris sells through its own stores as well as through Nordic multi-brand retailers.
Visit official site ↗Stockholm, Sweden
Stockholm minimalist womenswear label founded in 2001 by designer Elin Alemdar, who launched her first hand-tailored collection while studying at New York's Fashion Institute of Technology before relocating the brand to Sweden in 2003.
Best for Minimalist feminine
Stylein began in New York City in 2001, when Swedish designer Elin Alemdar - then a student at the Fashion Institute of Technology and working as a stylist - produced her first hand-tailored collection. She returned to Sweden in 2003, and the label operated out of Gothenburg until 2009, when it relocated to Stockholm. Alemdar has built Stylein around a consistently minimalist aesthetic: clean silhouettes, considered tailoring and a restrained Scandinavian palette, rather than seasonal reinvention. Now more than two decades old, the brand remains closely tied to Alemdar's own design hand as founder, chief designer and CEO, and is sold through its own channels as well as multibrand retailers such as Stockholm's Sturegallerian.
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