This is the retail arm of the Behbud Association of Pakistan, a women-run non-profit inaugurated in 1967 that trains home-based women in hand embroidery and needlework across eleven traditional crafts. Its Islamabad outlet at F-6 Markaz sells the resulting ghararas, gowns and pouches, with proceeds funding the association's schools and healthcare programs.
Best for Hand-embroidered ghararas, gowns and accessories
Founded in 2015 by Samia Ali, this brand translates the hand-painted motifs and captioned folk humor of Pakistani truck art onto wall plates, cushions, trays and fridge magnets. Every piece is produced with artisans across the country who hand-paint or hand-craft each design rather than mass-print it.
Founded in 2004, this Islamabad-based non-profit trains women artisans from South Punjab and North Sindh in chunri, ralli and block-printing embroidery and sells the resulting kurtas, cushions and homeware under its Virsa and Phulkari lines. It also initiated Islamabad's Craft Village project, a dedicated site set aside to showcase regional artisan work.
Best for Chunri, ralli and phulkari embroidery homeware and apparel