ORBISFASHION HOUSES & BOUTIQUES IN ATHENS 13 shops in the atlas.Illustration
Fashion Houses & Boutiques in Athens
13 stores · curated ORBIS register
Folli Follie began in Athens in 1982 and sells jewellery alongside watches, adding accessories to the city's clothing selection. Mo Vintage Athens offers designer vintage on Veikou Street, drawing on the owner's personal collecting before the boutique opened in 2020. Monastiraki Flea Market includes vintage clothing among its Sunday offerings on Ifestou, with records and antiques also represented.
Athens fashion concept store launched online in 2013, showcasing Greek designer labels — Zeus+Dione, Ancient Greek Sandals, Ilias Lalaounis — alongside independent Greek designers without their own ateliers; opened a Mykonos boutique in 2017 and its Athens flagship in 2019.
Best for Contemporary Greek designer fashion
Aesthet started in 2013 as an online shopping platform built specifically around Greek fashion, at a time when many Greek designers had no dedicated retail outlet of their own — working out of small ateliers or selling only through a handful of scattered stockists. The premise was to gather those labels in one place: established Greek names such as jeweler Ilias Lalaounis, contemporary label Zeus+Dione and Ancient Greek Sandals sit alongside smaller, independent Greek designers who lack their own storefronts. Aesthet expanded into physical retail gradually — its first bricks-and-mortar boutique opened in 2017 in Nammos Village on Mykonos, tapping into the island's high-season shopping crowd, before the brand opened a flagship store in central Athens in 2019, giving the label a year-round retail base in the capital alongside its seasonal Mykonos presence. The assortment spans clothing, footwear, handbags and swimwear, refreshed seasonally, with periodic clearance sales run through the online store. By curating exclusively Greek names rather than mixing in international labels, Aesthet positions itself as a single reference point for the country's contemporary design scene — a way for both Greek shoppers and visitors to find domestic designers without tracking down each individual atelier separately across the city.
Anamnesia reworks Greek visual culture into illustrated souvenirs, stationery, clothing and small home objects. Its Plaka shop offers a design-led alternative to generic tourist merchandise without claiming traditional craft provenance.
Best for Illustrated Greek souvenirs, stationery, and home objects
Greek resortwear label founded in Thessaloniki by sisters Labrini and Stella Stavrou, rebranding a decades-old family clothing business around 2014. Designs draw on Greek mythology and traditional embroidery, in natural cotton and linen fabrics made in Greece.
Best for Ancient Greek fashion
Ancient Kallos is a Greek fashion label built on a family clothing business that sisters Labrini and Stella Stavrou took over and rebranded, reworking a family operation the company's own site describes as running since 1982. The idea crystallized during a summer trip to Santorini and Ithaca around 2014. Designs draw on Greek mythology and traditional embroidery, using cotton and linen, with production kept entirely in Greece. The brand is headquartered in Thessaloniki, not Athens.
Athens-founded jewelry, watch and accessories brand established in 1982; after a major 2018 accounting-fraud scandal and its founders' 2020 conviction, the label continues trading in Greece through a restructured entity, FF OPSCO.
Best for Fashion jewellery
Folli Follie was established in Athens in 1982, starting as a jewelry manufacturer before launching a watch line in 1994 and opening its first overseas store in Japan in 1995. The company grew into an international accessories retailer before a hedge fund's 2018 investigation found that Folli Follie had overstated its store count and misrepresented its finances; Greek prosecutors found that chairman Dimitris Koutsolioutsos and his son and then-CEO George Koutsolioutsos had forged bank statements between 2009 and early 2018. Greek courts convicted the pair, handing down sentences of 10 to 17 years in 2020, with investigators estimating total losses to investors and creditors at roughly 413 million euros. The Folli Follie brand itself continued trading afterward: its current retail site identifies the operating company as 'FF OPSCO' and lists four active Athens stores alongside an online shop.
Curated designer vintage boutique on Veikou Street near the Acropoli metro, opened in 2020 by an owner known as Mo, who built the collection from years of personal collecting and travel before opening the shop.
Best for Designer vintage clothing and accessories
Mo Vintage Athens opened in 2020 on Veikou Street, close to the Acropoli metro station in the Koukaki area of central Athens. The shop is the work of its owner, who goes by Mo and had previously worked within the fashion industry before turning years of personal collecting into a retail business. On the shop's own About page, the owner describes the decision this way: after years of collecting clothes and items while traveling and drawing inspiration from different places, the choice was made to share that personal collection with others rather than keep it private. The boutique specializes in authentic designer vintage clothing, shoes, and accessories dating primarily from the 1970s through the 1990s, selecting pieces for their design and rarity rather than stocking broadly across eras or price points. It is positioned within Athens's small circuit of dedicated vintage and secondhand shops as one that leans toward higher-end, designer-label finds rather than general secondhand clothing, and it has been included in city guides to vintage shopping in Athens alongside a handful of other specialist stores. The shop functions as a single, owner-curated boutique rather than a chain, with each piece selected individually by Mo based on the same collecting instinct that built the original personal wardrobe the business grew out of.
Number 3 is an Athens multi-brand store for independent fashion, footwear, accessories and art publications. Its cross-category edit makes it useful for discovering smaller labels rather than shopping one house collection.
Best for Independent clothing, footwear, accessories, and art publications at a multi-brand store
Savapile is a family hat workshop in Psirri, near Monastiraki, run by Lisa Sarigiannidou, who learned the trade from her father. In business since 1960, it makes handmade Greek fisherman's caps and straw hats, including custom pieces for adults and children.
Best for Handmade Greek fisherman's caps and straw hats from a Psirri family workshop running since 1960
Savapile is a hat-making workshop tucked down an alleyway in Psirri, close to Monastiraki in central Athens. The business has been operating since 1960 and is now run by Lisa Sarigiannidou, who inherited both the workshop and the craft from her father. Its core product is the Greek fisherman's cap, a flat wool or cotton cap long associated with Aegean sailors and fishing communities, made by hand on the premises rather than sourced from a factory. Alongside the fisherman's caps, the workshop produces straw hats — Panama-style and boater shapes among them — made to order for both adults and children, letting customers choose brim width, band color and sizing rather than buying off a fixed rack. The shop's own Instagram account cites coverage in Vogue, Madame Figaro and Harper's Bazaar, situating the small workshop within a wider fashion-press narrative about Athens' surviving hand-craft trades. Because the business runs at appointment- and walk-in scale, with no large retail footprint, it has stayed dependent on word of mouth and repeat local customers rather than tourist foot traffic, despite sitting close to one of the city's busiest tourist crossroads at Monastiraki.
SHOP AT EMST is the official online store of the National Museum of Contemporary Art Athens, selling exhibition-linked prints, jewellery, and fashion pieces such as the 3Quarters x EMST collaboration. Current offerings include hand fans and prints tied to the museum's Earth to Earth and Voices exhibitions, with every purchase supporting the museum.
This contemporary Greek fashion house works with domestic artisans and traditional weaving and embroidery techniques. The result is ready-to-wear and accessories rooted in Greek craft.
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