Farm Rio
Hidden GemPRINTEMPS
Farm Rio focuses on Rio de Janeiro’s tropical maximalism, banana-print dresses and carnival-bright resortwear.
Best for Banana-print dresses and carnival-bright Rio resortwear.
Craft guide
The Fashion Houses & Boutiques in Rio de Janeiro Issue
ORBISFASHION HOUSES & BOUTIQUES IN RIO DE JANEIRO4 shops in the atlas.Illustration
Fashion Houses & Boutiques in Rio de Janeiro
4 stores · curated ORBIS register
Visit official site ↗Ipanema, Rio de Janeiro
Ipanema branch of a Rio fashion atelier making long-lasting coastal clothing, including shirts, jackets, linen shorts and tailored blazers.
Best for Fashion
Visit official site ↗R. G. B. (Reserva)
Hidden GemOscar Freire
Brazilian menswear brand founded in 2004 in Rio de Janeiro by Rony Meisler and Fernando Sigal, who began with humor-driven graphic t-shirts before growing into a full apparel label; acquired by Arezzo&Co in 2020 for R$715 million.
Best for Contemporary Brazilian menswear with preppy and urban influences
Reserva was founded in 2004 in Rio de Janeiro by Rony Meisler, a production engineer, and Fernando Sigal, an advertising professional. By the company's own account, the idea began at a gym, when the two noticed several men wearing an identical style of shorts and decided there was room for clothing with more personality and humor. They started with graphic T-shirts and built the brand around a distinctly carioca sensibility before expanding into a full menswear range emphasizing comfortable fits and bold prints. Over time Reserva extended into a children's line (Reserva Mini), an activewear line (Reserva Go), and a restaurant carrying the Reserva name. In 2020, Arezzo&Co acquired Reserva for roughly R$715 million, folding it into a larger Brazilian fashion group; Arezzo&Co itself merged with Grupo Soma in 2024 to form Azzas 2154, now one of the largest fashion companies in Latin America, making Reserva part of that combined portfolio. The brand maintains retail locations in fashion districts such as São Paulo's Rua Oscar Freire alongside stores across Brazil.
Visit official site ↗Botafogo
Independent vintage and secondhand fashion boutique operating in Rio de Janeiro (Botafogo area, WhatsApp contact uses a Rio 21 area code), selling curated women's and men's clothing, blazers, knitwear and accessories, including an 'archive' vintage section, in-store and online.
Best for Vivid vintage fashion at a Rio address noted by Vogue
Visit official site ↗