DeFacto sells affordable casual clothing and streetwear for young consumers through a Turkish mass-market model. The Samarkand Darvoza branch needs Uzbekistan-specific first-party confirmation before being treated as current.
Best for Affordable trend-driven casual and streetwear for young shoppers
A gallery-store selling designer chapanas, vintage-fabric clothing, suzani, carpets, ceramics, jewelry, paintings, figurines, and other Uzbek applied arts. Elena Ladik founded the gallery; it produces only about 50 to 60 outfits each year. Established 2005.
Best for Gallery-store selling designer chapanas, vintage-fabric clothing, suzani, carpets, ceramics, jewelry, paintings, figurines
Samarkand-rooted fashion label by designers Dilbar and Sitora, described as the first Samarkand brand with a national accent; works with traditional Uzbek fabrics such as adras, bakhmal and suzani and has since shown at Dubai's Fashion Forward.
Best for Uzbek textile traditions reimagined in contemporary clothing from a Samarkand studio
SHADI by Dilbar and Sitora is described in industry coverage as the first fashion brand from Samarkand to build a collection around a distinctly national, Uzbek identity. The label works with traditional local textiles — including adras, bakhmal and suzani fabrics, along with hand-woven ikat — and the designers work directly with manufacturers to help sustain traditional Uzbek ikat-weaving methods rather than sourcing mass-produced substitutes. Its output spans contemporary dresses alongside reinterpreted traditional pieces such as chapans and bomber jackets, plus home and lifestyle accessories including bags and decorative items. Beyond its home base, the brand has built a presence in the United Arab Emirates, including participation in Dubai's Fashion Forward event over two seasons, giving it a dual footprint between Samarkand and the Gulf fashion-retail market.
Vostochka Sam is a Samarkand concept shop bringing together locally made fashion, leather accessories, designer ceramics, stone jewellery, cosmetics, toys and gifts from Uzbek makers.
Best for Uzbek designer ceramics, leather goods, jewellery and locally made gifts