Rome outpost of United Colors of Benetton, the Italian knitwear brand founded in 1965 by the Benetton siblings near Treviso; this large store sits on Piazza di Spagna at the foot of the Spanish Steps.
Best for Color-block knits.
This Piazza di Spagna location is a retail store of United Colors of Benetton, the Italian fashion group founded in 1965 by siblings Luciano, Giuliana, Carlo and Gilberto Benetton. Luciano had begun selling sweaters knitted at home by Giuliana to shops around Treviso as early as 1955; when Carlo and Gilberto joined in 1965, the family opened its first factory in Ponzano Veneto, where the group's headquarters remains today. The 'United Colors of Benetton' name was adopted in 1989. This shop occupies a large storefront at Piazza di Spagna 67-69, at the foot of the Spanish Steps in central Rome.
Italian knitwear label founded by Carlo Stefanel, who built a Treviso-region spinning/knitting business from 1947 into the Stefanel brand launched in the 1970s, with franchise retail from 1979.
Best for Easy Italian knits.
Stefanel is an Italian fashion label rooted in the Veneto region's textile industry. Carlo Stefanel, born in 1925 in Ponte di Piave, began working in his aunt's spinning mill in nearby Oderzo and started selling wool and fabric at local markets from 1947. In 1959 he bought four knitting machines and founded Maglifico Piave, initially supplying wholesalers across Italy and Europe from the Treviso area - the same region that later produced Benetton and Diesel. His son Giuseppe, born in 1952, joined at the end of the 1960s, taking charge of yarn and textile production. Through the 1970s the company began designing and selling clothing directly under the Stefanel name, and in 1979 developed its own retail-store concept and began franchising.
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