ORBIS · The World Shopping Atlas

Perfumers & Apothecaries in Florence

7 stores · curated ORBIS register

AquaFlor offers concentrated perfumes and bespoke commissions from a frescoed Florence atelier near Santa Croce. Dr. Vranjes Firenze focuses on scent for rooms, combining refillable diffusers with candles and sprays in its home-fragrance catalogue. Farmacia SS. Annunziata makes fragrances and skincare, continuing an apothecary business founded on Via dei Servi in 1561.

AquaFlor — Florence · Italy

Florence's frescoed perfume atelier near Santa Croce — house extraits and bespoke commissions.

Douglas — Florence · Italy

German perfumery and cosmetics chain founded in Hamburg in 1910, headquartered in Dusseldorf under Douglas Group; operates roughly 1,850+ stores across Europe, including several branches in Florence.

Dr. Vranjes Firenze — Florence · Italy

The Florence house treats room fragrance as a system of vessel size, diffuser sticks and refillable scent. Its catalogue includes sprays, candles, car diffusers and scented accessories alongside the familiar glass bottles.

Farmacia SS. Annunziata — Florence · Italy

Florentine apothecary founded in 1561 by Domenico Brunetti, a guild-registered pharmacist, on Via dei Servi in a building owned by the nuns of San Niccolo. Run by the Azzerlini family since 1970; opened a second Florence store on Via Porta Rossa in 2018. Makes fragrances, home scents and skincare.

Lush — Florence · Italy

Lush's stand-alone Perfume Library, opened November 2019 at 94 Via dei Calzaiuoli near Piazza della Signoria - the brand's first fragrance-only boutique, selling perfume and offering scent consultations and 'LushLabs' fragrance showers, with no bath bombs or soap on sale.

Officina Profumo-Farmaceutica di Santa Maria Novella — Florence · Italy

A pharmacy rooted in the Dominican friars’ herb garden of 1221; Caterina de’ Medici’s Acqua della Regina still on the shelf; frescoed sales rooms. Established 1612.

Sephora — Florence · Italy

The global beauty megastore — LVMH’s black-and-white striped temple of prestige makeup, skincare and fragrance discovery.

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