Founded in 2001 by English-born designer Deborah Baker and made by family-run artisanal footwear makers in Bologna, Fiorentini + Baker is best known for its Eternity line — supple leather and suede biker boots finished with tiered metal buckles.
Bicycle marque founded in 1954 in Cambiago, near Milan, by Ernesto Colnago, who pioneered cold-bent fork tubes in 1956; its frames carried Eddy Merckx through Tour de France, Giro and World Championship wins from the early 1970s.
Best for Road bicycles
Colnago began in 1954, when Ernesto Colnago opened a small shop at Via Garibaldi 10 in Cambiago, north of Milan. Colnago had been working at Milan's Gloria bicycle factory but, after a cycling-training accident forced him to work from home, he started building wheels and assembling rims, hubs and sprockets on his own. In 1956 he changed fork manufacturing by cold-bending fork tubes - clamping and levering the metal between two pieces of wood on his workbench rather than heating it first. The company's reputation went global through its early-1970s partnership with Eddy Merckx and the Molteni professional team; riding Colnago steel, Merckx won five Tour de France titles, five Giri d'Italia, and three World Championships, and used a sub-6kg Colnago for his hour-record ride. Colnago has continued supplying bikes to elite professional racing in the decades since, including more recent riders such as Tadej Pogacar's teams. The company remains based in Cambiago.
Moschino focuses on Franco Moschino's Milanese satire machine, fashion that winks, from teddy bears to biker hearts. Production is associated with Italy (Milan), while the range centers on witty statement fashion.
Best for Witty statement fashion.
Moschino’s Milan boutique at Via della Spiga 26 takes appointments through the brand’s own website. A separate Moschino boutique in Rome is at Via del Babuino 16, so check which of the two you are booking.
Milan leather house founded 1928 by Stefano Serapian, an Armenian refugee who began selling handcrafted leather goods by bicycle around the city. Introduced the Mosaico woven-leather technique in 1947, still made at the Villa Mozart atelier.
Best for Mosaico-woven bags and refined briefcases.
Serapian traces its origins to Stefano Serapian, an Armenian who fled violence in his homeland in the early 1920s with his brother Aramays, settling first in Venice and then Milan. In 1928 Stefano began working independently with fine leather, initially selling his handmade pieces by cycling through the city's streets. In 1945 he formalized the business into a bespoke leather atelier together with his wife and business partner, Gina Flori. Two years later, in 1947, Stefano introduced Mosaico — a technique of interlacing narrow strips of lamb nappa leather into a mosaic-like woven pattern, an idea drawn from his interest in treating leather as if it were fabric, with a decorative motif recalling Middle Eastern mosaics. The Mosaico weave became, and remains, one of the house's signature elements, used across bags and small leather goods. Leadership passed through three generations: from Stefano to his son Ardavast, and later to descendant Giovanni Nodari Serapian. The house is based at Villa Mozart, a historic Art Deco building in Milan that houses its atelier and boutique, and the brand has since expanded internationally, including a presence in Tokyo's Ginza district.
Alessandro Battistini's Parma pasticceria, open every day, fills its counter with modern tortes, mignon, macarons and hand-finished chocolates. The Via Montebello shop takes orders for special occasions and delivers across the city by cargo bike.