Hansen Garments is a Copenhagen menswear label rooted in Nordic design, running two brand stores in the city, on Pilestræde and Gammel Kongevej, alongside its online shop. The stores also carry a curated edit of locally made goods from family businesses that share the brand's focus on quality and craft.
Copenhagen menswear label founded 2018 by Ulrik Pedersen and Alan Blond; its jeans use GOTS-certified organic cotton woven in Italy and washed at a family-run factory in Ancona.
Best for Copenhagen minimalism in Italian-made tailoring and dark denim
Sunflower is a Copenhagen menswear label founded in 2018 by Ulrik Pedersen and Alan Blond, built around understated, quality-driven basics - tailoring, denim and knitwear - rather than seasonal trend pieces. Its denim uses 100% GOTS-certified organic cotton sourced from Japan and Italy, developed with an older, more environmentally focused Italian mill; the washing and production take place at a family-owned factory in Ancona using treatments aimed at reducing energy, water and chemical use. The brand's fits draw on 1990s vintage denim silhouettes, and it has shown collections at Copenhagen Fashion Week.
Copenhagen fashion label founded 2004 by Nikolaj Nielsen, built around denim, leather and a rock-influenced, utilitarian design ethos. Organic-cotton denim is produced with manufacturing partners in Italy. Showroom in Frederiksberg since 2020.
Best for Denim, Essentials
Won Hundred is a Copenhagen fashion label founded in 2004 by Nikolaj Nielsen, built around denim, leather and a rock-and-roll-inflected, utilitarian design sensibility for men, women and unisex wear. Its denim is made from organic cotton, produced with manufacturing partners in Italy under EU textile regulations. In 2020 Won Hundred moved its showroom to Gammel Kongevej in Frederiksberg, a district bordering central Copenhagen. The label has shown at Copenhagen Fashion Week and is carried by international stockists including Liberty London.
Copenhagen label founded in 2002, now part of DK Company, selling Scandinavian clothing, denim, accessories and seasonal collaborative collections through its current webshop.
Best for Premium streetwear; Danish streetwear and graphics
Danish denim label founded 2010 in Kolding, Denmark, named for the 17th-century Genoese fustian cloth ('Bleu de Genes') that gave English 'blue jeans' its name. Denim milled in Italy and Greece, shirts in Portugal, belts in Austria/Italy.
Best for Denim, Italian fabric
Blue de Genes was launched in Kolding, Denmark, in 2010, built around a deliberate etymological reference: the name recalls the origin story of jeans themselves, which the brand traces to 17th-century Genoa, Italy, where harbour workers wore trousers and sailcloth made from a hard-wearing cotton fabric called 'Geanes fustian,' dyed blue with indigo. Because Genoa was under French control at the time, the fabric became known in French as 'Bleu de Genes.' The Danish label adopted that history while building a genuinely European, small-batch production model: denim is milled in Italy and Greece, shirting comes from Portugal, select trousers from Turkey, and belts from Austria and Italy.
Jack & Jones covers denim, casual clothing, footwear and accessories across several sub-lines and fits. Its online store is useful for checking local availability, while physical branches provide sizing and returns support.
Best for Danish denim and casual menswear for style-conscious young men
Danish menswear label launched in 2013 under Bestseller, the family-owned fashion group Troels Holch Povlsen founded in Brande, Denmark in 1975; makes denim, blazers, T-shirts and casual basics in a young, urban Scandinavian style.
Best for Young Scandi fashion
Only & Sons is a menswear label owned by Bestseller A/S, the privately held, family-owned Danish fashion group founded in Brande, Denmark in 1975 by Troels Holch Povlsen. Bestseller built its business around a portfolio of in-house labels rather than a single flagship brand; alongside Only & Sons, the group owns Jack & Jones, Vero Moda, Only, JJXX and Mamalicious, among others, giving it a large footprint across European fast fashion. Only & Sons itself launched in the early 2010s as the menswear-focused counterpart to Bestseller's Only womenswear line, aimed at a younger, urban customer with a Scandinavian design sensibility. Its core categories are denim, blazers, T-shirts and everyday basics sold at accessible price points and high volume through both Bestseller-owned stores and wholesale accounts. Production, like most of Bestseller's output, is manufactured outside Denmark across supplier networks in Turkey and Asia rather than in-house. The brand functions as one label within a large multinational group rather than an independent design house, distinguishing it from many of the smaller heritage labels also catalogued alongside it.