Dresses of South Korea

Nam-gu, Daegu

Saemi Hanbok tailors and rents traditional Korean dress from its main workshop on Myeongdeok-ro in Nam-gu, with a second location in Seoul's Songpa-gu.

Best for Custom and rental wedding-party hanbok

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Seoul / South Korea

Hanbok Yechan makes and sells traditional and fusion hanbok through its Eunpyeong-gu workshop and online shop, with children’s hanbok, adult ceremonial clothing, made-to-order traditional pieces and accessories all represented in the current range. The atelier sells directly to customers and also distributes through Korean marketplaces, keeping production and retail tied to the same specialist hanbok business.

Best for Custom hanbok, Traditional Korean dress

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Seoul / South Korea / Online

Korean avant-garde menswear — deconstructed tailoring, oversized silhouettes, and Paris Fashion Week regular. Pushing the boundaries of masculine dress.

Best for Korean avant-garde menswear

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Seoul / Hongdae & Insadong / Jeonju / Online

Hwang Leesle's modern-hanbok house — the brand that made Korea's traditional dress an everyday wardrobe, worn by BTS and the first hanbok label to show at Milan Fashion Week. Design lab in Jeonju, shops in Hongdae and Insadong, silhouettes that carry five centuries lightly.

Best for Daily hanbok — Korean heritage cut for the present tense.

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Hongdae, Mapo-gu, Seoul

Korean fast fashion brand with feminine, wearable designs. Part of the E-Land group. Affordable prices with surprisingly good quality. Popular among Korean college students.

Best for Affordable Korean womenswear, dresses, knitwear and cardigans

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