Hanoi's custom ao dai atelier — Vietnamese tunic dresses combining traditional silhouettes with contemporary tailoring and ethnic textile techniques.
Best for Custom ao dai and dresses made to order
Chula Fashion operates a workshop and showroom at 43 Nhật Chiêu in Tây Hồ, Hanoi, specializing in custom ao dai production and contemporary interpretations of Vietnam's traditional dress. Founded by Diego Cortizas, a Spanish architect-turned-designer who has lived in Vietnam since 2004, Chula draws from more than thirteen years of ao dai design experience. The atelier emphasizes preservation of artisanal techniques by incorporating textiles and weaving traditions from Vietnamese ethnic minority groups (Mông, Thái, Cơ Tu peoples). Rather than generic modernization, Cortizas approaches ao dai as a historical garment evolving through contemporary design—using materials rarely seen in traditional contexts to create patterns while maintaining structural integrity. The workshop produces custom orders alongside ready-to-wear pieces, with construction emphasizing clean lines and languid draping that prioritizes ease of movement. The studio represents a philosophical shift toward handmade, slow-fashion approaches in Vietnamese design. The practice directly engages with ethnic minority communities to keep traditional weaving techniques economically viable while adapting them to fashion contexts.
LIBÉ is a Vietnamese clothing label whose collection focuses on everyday womenswear. Its online range includes denim and dresses, with separates such as halter tops and tailored shorts. In Ho Chi Minh City, its Lý Tự Trọng shop is on the first floor at number 26, distinct from the Nguyễn Trãi branch.
Best for Vietnamese womenswear and everyday separates
A bespoke tailor at 117 Phan Chu Trinh in Hoi An offering custom men's and women's suits, dresses, coats and jumpsuits. Garments go through consultation, fabric selection, measurement and fitting stages.
Kimmy Tailor pairs precise measuring with a large in-house fabric library so customers choose cloth and silhouette in the same sitting rather than over several visits. Suits start around $180, a price point the atelier uses to compete with Hoi An's bigger tailoring houses on turnaround and fit rather than volume.
Best for Made-to-measure suits, dresses, and wedding attire
A bespoke tailoring workshop at 127 Tran Hung Dao Street in Hoi An, operating since 1999 and hand-cutting suits, dresses, shirts, trousers and overcoats shipped to over 50 countries. Suits range from $149 to $309 depending on fabric, including wool blends, merino and cashmere.
A made-to-measure tailor at 29 Nguyen Thai Hoc in Hoi An's Old Town, making suits, dresses, blouses, shirts and trousers in linen, cotton, wool and blended fabrics. Turnaround is 1 to 3 days plus one or two fittings.
BeBe’s Hoi An tailoring teams measure, cut and fit custom suits, dresses and áo dài. The service is centred on made-to-order clothing produced in Vietnam, with several Hoi An addresses supporting fittings rather than a single ready-to-wear rail.
Best for Custom suits, dresses and áo dài measured
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