6 stores · curated ORBIS register
Seoul
Athis-Seoul makes natural fragrance goods in Seoul, including reed diffusers, room and car sprays, essential oils, hand creams and all-natural Korean-style incense sticks packaged in an eco-friendly box. The company, DAON INTERNATIONAL, is based in Gangnam-gu, Seoul, and is represented by Danbi Kim.
Best for Natural korean incense and fragrance
Seoul / Online
Seoul fragrance house founded in 2022 by Jun Lim, a former investment banker and longtime perfume collector; grew from about €200,000 in sales in 2022 to more than €20 million by 2024, with stock at Harrods, Printemps and Dover Street Market Ginza.
Best for Provocative Seoul perfume and onggi-aged extrait
Born to Standout (stylized BORNTOSTANDOUT) was founded in Seoul in 2022 by Jun Lim, a former investment banker who had specialized in South Korea's cosmetics and retail sectors before leaving finance to build a fragrance brand. Lim traces his interest in perfume to buying a bottle of Versace Blue Jeans at a discount shop while at high school in Toronto; the habit grew into a personal collection reported at more than 2,000 bottles by the time he founded the brand. Since launching, the label has scaled quickly: reported revenue grew from roughly €200,000 in 2022 to more than €20 million in 2024, with about 95 percent of sales coming from outside South Korea. The brand has placed product in Harrods in London, Printemps in Paris and Dover Street Market's Ginza location, positioning itself among a small group of Asian fragrance houses with that kind of Western retail footprint. Lim has described his aim in interviews as building the most unconventional fragrance house carried by Sephora, rather than a conventional niche-perfumery label.
Seongsu, Seoul
Dior Beauty's rotating pop-up space in Seongsu — part of the neighborhood's constant rotation of luxury brand activations. Each installation is a temporary temple of beauty.
Best for Fashion, leather goods and fragrance in Seoul
Apgujeong, Gangnam, Seoul
Tamburins' Dosan Park location — the original flagship that launched the brand. Sculptural perfume bottles, art-gallery interiors, and the viral Hand Cream that started it all.
Best for Sculptural perfume bottles, art-gallery interiors
Seongsu, Seoul
Korea's most Instagram-fragrance and skincare brand. Their Seongsu flagship is a multi-sensory experience — art installations, perfume testing bars, and sculptural product displays. Every corne.
Best for Korean fragrance, hand creams and design-led skincare
Sinsa, Gangnam, Seoul
Tamburins' original Sinsa location — the brand that made Korean fragrance a global phenomenon. Sculptural perfume bottles, art-gallery interiors, and scents that capture Korean seasons.
Best for Sculptural perfume bottles and Korean-season-inspired fragrances
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