Ha Long Pearl cultivates pearls at floating farms off Bồ Hòn and Vung Vieng, setting them into finished jewellery. Its showrooms in Ha Long City and on the bay explain the process from breeding oysters to making pearl pieces. Saigon-founded Fancì Club sells jewellery alongside its womenswear and accessories at the label's physical boutique in Thảo Điền. Hội An's Lotus Jewellery & Workshop combines ready-made silver and gold pieces with bespoke design and repair at its Lê Lợi Street workshop.
Hanoi jewelry house established 1990, main shop at 62 Hang Ngang in the Old Quarter plus a second address on Hue Street. Works in cultured pearls, sterling silver, gold and custom-order silverware.
Best for Vietnamese fine jewellery and rings
Huong's Jewellery has operated in Hanoi since 1990, working across cultured pearls, sterling silver, gold and silverware, with custom-order pieces made at its Hang Ngang shop in the Old Quarter. Its main store is at 62 Hang Ngang Street, with a second location at 338 Hue Street. The business is documented in Hanoi visitor guides and traveler forums as one of the city's known silver-jewelry specialists, and runs its own loyalty-discount scheme for repeat customers.
Saigon-founded independent womenswear label with its first physical store at 186 Nguyễn Văn Hưởng in Thảo Điền, carrying the brand’s fashion, accessories and jewelry.
Best for Saigon-founded independent womenswear at its local boutique.
Vietnam's dominant gold brand, founded in 1988 as a Ho Chi Minh City state enterprise and restructured as Saigon Jewelry Company Limited in 2010; the State Bank of Vietnam named it the country's sole authorized gold-bar producer in 2011.
Best for Vietnamese gold jewellery and bullion from SJC
SJC — Saigon Jewelry Company — began in 1988 as a state-owned enterprise under the Ho Chi Minh City People's Committee, later restructured into Saigon Jewelry Company Limited in 2010. Its position in Vietnam's gold market became effectively unmatched in May 2011, when the State Bank of Vietnam designated SJC as the sole entity authorized to produce gold bars nationwide, a decision intended to let the state more tightly control gold inventories and intervene in domestic gold pricing.
At its commercial peak, between 2007 and 2011, SJC gold bars accounted for around 90% of gold transactions in Vietnam and roughly 85% of gold held by individuals and organizations, with SJC bars also commonly used as a store of value in real estate deals. In 2011 the company ranked fourth among Vietnam's top 500 largest enterprises, posting revenue of about VND111 trillion (roughly $4.47 billion) that year.
The brand's dominance has not been without controversy: Vietnamese courts have convicted a former senior SJC gold executive and more than a dozen others in a case tied to state losses from the gold monopoly system, and the government has since moved to scale back that monopoly in favor of a more market-based approach to gold trading.
Lotus Jewellery has worked silver and gold from its Le Loi Street address in the ancient town for more than fifteen years, offering bespoke design and repair alongside its ready stock of rings, necklaces, and bracelets. Its artisans handle both restoring older pieces and building new ones from a customer's sketch.
Best for Custom silver and gold jewelry, plus repairs
Ha Long Pearl JSC cultivates Akoya, South Sea, and black pearls at floating farms off Bồ Hòn and Vung Vieng islands, then sets them into rings, necklaces, and earrings. Its showrooms in Ha Long City and on the bay walk visitors through the full oyster-breeding-to-jewelry process.
Ngoc Hien Pearl has cultivated pearls on a 1,000-hectare farm off Phu Quoc since 1994, selling necklaces, rings, and loose pearls from its Duong To showroom near the island's airport. The brand also runs a full online shop with nationwide Vietnam shipping for its pearl jewelry and pearl-based cosmetics.
Best for Phu Quoc cultured pearls, jewellery and pearl cosmetics
Robinson Pearl has sold pearl jewelry on Phu Quoc since 1990, with a shop on Tran Hung Dao street offering necklaces, bracelets, and earrings crafted from cultured pearls. The business operates two physical shop locations on the island as well as an online store with worldwide shipping.
A silversmith studio making fine-silver (999) rings, bracelets, earrings and pendants set with moonstone, peridot and other natural stones. Alongside its Đà Nẵng and Hội An shops it runs hands-on workshops where visitors forge a piece with a master silversmith.
Best for Handmade silver jewelry, jewelry workshop, gemstones
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