The British shirt stretches from royal warrants to a hand-shaped surf town, a stranger range than Savile Row lets on. Gieves & Hawkes has held royal warrants on Savile Row since 1771, cutting bespoke tailoring and one-piece-collar shirts. For volume of choice, Sean O'Flynn counts over 1,000 shirting options on bespoke orders, one-piece collar included. The page's wildcard is Natural Art Surf Shop / In the Eye Surfboards, where Scott Busbey hand-shapes In the Eye surfboards and Carol Busbey cuts handcrafted shirts. A warrant suits the office; a surf shop suits the beach house. Bring measurements to any fitting: a collar decides the shirt before the cloth gets a say.
Founded in 2001 by Birmingham-born designer Luke Roper, a Central Saint Martins menswear graduate, with lifelong friend Simon Poole, Luke 1977 launched with three T-shirts and still designs its independently owned menswear collections in the West Midlands, its lion logo drawn from the founders' family crests.
Best for British polos, tracksuits and technical tailoring
Luke 1977 was founded by Luke Roper, who grew up in Walsall Wood in the West Midlands, the son of a dressmaker, and was reportedly making one-off shirts for friends by age 15 before studying menswear design at Central Saint Martins in London. There he developed the plan for the label with lifelong friend Simon Poole; the brand launched in 2001 with an initial run of three T-shirts. The company's lion logo was assembled from the family crests of Roper and his co-founders, Simon and Deborah, giving the brand mark a literal, if informal, heraldic origin rather than a designed-from-scratch symbol. Luke 1977 describes itself as independently owned, with design work based in the West Midlands and a stated identity drawing on what the brand calls the tough character of its native Birmingham. The label has since built out a full menswear range including denim, shirting and outerwear, sold through the brand's own site and stockists such as Tonics and Raw Menswear, alongside wholesale placement through platforms including ASOS.
The other great Scottish shirting name, founded in Glasgow in 1822. DJA was the preferred fabric of London's West End tailors and supplied the British military for over a century.
Best for Bold-striped and checked Scottish shirting woven by Albini
Label founded in 2021 by Zied Ben Amor and Jean-Marc Fellous, making jackets and shirting from deadstock fabric hand-embroidered and dyed by artisan collectives in India, including a capsule collaboration with Sezane.
Best for Artisanal shirts
Baziszt was founded in 2021 out of a collaboration between Zied Ben Amor, a Tunisian-born creative, and Jean-Marc Fellous, a Paris-based fashion figure. The label's positioning centers on reworking deadstock fabrics sourced from markets around the world, which are then hand-embroidered and hand-dyed by artisans in India - the brand describes this as an effort to revive traditional dyeing and embroidery techniques while creating steady work for collectives of dyers and embroiderers in remote Indian villages. Its jacket range combines that hand-finished decoration with more tailored, structured cuts, and the brand also produces shirting under the same craft-and-deadstock model. Baziszt has done at least one visible collaboration with the French label Sezane, and its pieces are stocked by multi-brand retailers including Farfetch and Fashion Clinic.
Founded in Walthamstow in 2016, Blackhorse Lane Ateliers makes selvedge and organic-denim jeans in its own East London factory alongside chore jackets, shirts and related ready-to-wear. Shoppers can try the jeans at Coal Drops Yard, Soho or the Walthamstow factory outlet, and Blackhorse Lane offers free lifetime repairs on its own denim garments.
Budd has made shirts and sold haberdashery from Piccadilly Arcade since Harold Budd opened there in 1910 as the arcade's first tenant. The shop and cutting room stand at 3 Piccadilly Arcade, where bespoke and made to measure shirts are cut alongside a ready to wear range. The Budd collar and the Budd stripe remain house signatures, as do Madder silk ties.
Best for Bespoke and made to measure shirts from a 1910 Piccadilly Arcade shop
Budd has traded as a gentlemen's haberdashery and shirtmaker since 1910. That year Harold Budd opened at 4 Piccadilly Arcade, the first shop in an arcade completed the previous year. He took a ground-floor position to catch gentlemen passing between the clubs of Pall Mall and the establishments of Piccadilly. He built the shop's reputation on bespoke shirts cut and sewn by hand. Harold Budd laid down much of what still defines the house. The Budd collar and the Budd stripe are his, as are the Budd bow and a lasting fondness for Madder silks. By 1919 George Gershwin was naming Budd in a lyric for the Broadway musical La La Lucille. After the bombing of 1941, Budd was the first tenant to move back into the Arcade. The shop and cutting room now stand together at 3 Piccadilly Arcade. Bespoke and made to measure shirts are cut there for clients in London and at trunk shows in the United States. The tiny shop holds ready to wear shirts and nightwear as well as dresswear and a wall of ties. The staff are largely trained from within, and the house says there is little turnover among them.
Savile Row-trained tailoring house whose signature shirt is the one-piece hidden button-down — a generous roll, no neck buttonhole, cut on the house block.
Best for The British one-piece hidden button-down.
British shirtmaker founded in 1986 by Nicholas Wheeler as a student mail-order business at Bristol University; its first physical shop opened on Jermyn Street in 1997, and the flagship now sits at number 100.
Best for Value Jermyn Street shirting.
Charles Tyrwhitt was founded in 1986 by Nicholas Wheeler while he was a student at the University of Bristol. Increasingly critical of how his fellow students dressed, Wheeler decided he could make a better shirt himself, and spent around £300 on five thousand mail-order leaflets and a basic Amstrad word processor to get the business started. The company's name is drawn from Wheeler's own middle names — Charles Tyrwhitt — chosen partly as a nod to a family ancestor, Sir Hercules Tyrwhitt, said to have been killed on a bridge in Northumbria in 1067. The mail-order shirt business grew steadily through the 1990s before opening its first physical shop on Jermyn Street in 1997, placing it on a street with a long-standing association with British shirtmaking. The company's flagship store now sits at 100 Jermyn Street, and its shirts are made in its own factories using European fabrics, a manufacturing claim the company has maintained as it expanded into suits, ties and other menswear.
Drake’s still makes its ties by hand at a dedicated East London factory, using constructions from ancient madder to knitted silk. The shops extend that haberdashery approach into shirts, jackets, knitwear and accessories.
Bespoke and ready-to-wear shirts from 66 Jermyn Street since 1999, made to traditional English shirt-making techniques in Swiss and West Indian Sea Island cottons, with the atelier at Bearland House in Gloucester.
Savile Row institution with royal warrants — bespoke tailoring and shirt program. One-piece collar available on bespoke shirt orders. Established 1771.
Best for Bespoke Savile Row tailoring with royal warrants and one-piece-collar shirts, since 1771.
Jermyn Street shirtmaker founded 1899 by Charles Hilditch and W. Graham Key; rebuilt after Blitz bombing damage and now trading from Jermyn Street. Karl Lagerfeld was a longtime customer said to own over 1,000 of its shirts.
Best for Classic English two-fold cottons.
Hilditch and Key was founded in 1899 by Charles F. Hilditch and W. Graham Key, both previously trained at the Duke Street shirtmaker Harman's. The business opened first on Tottenham Court Road before relocating to Jermyn Street and opening a Paris branch on Rue de Rivoli in 1907. Its original Jermyn Street premises were destroyed during the Blitz; the firm operated from temporary quarters before moving permanently to number 39. The shirtmaker became known among a bespoke-menswear clientele that reportedly included Karl Lagerfeld, said to have owned more than 1,000 of the brand's high-collared shirts. Now past its 125th year, Hilditch and Key continues to operate from Jermyn Street, combining bespoke and made-to-measure shirtmaking with ready-to-wear.
Savile Row tailor at 11 Savile Row, London, tracing to an 1809 breeches-making business; became H. Huntsman & Sons under Henry Huntsman in 1849, earned its first royal warrant in 1886, and moved to Savile Row in 1919.
Best for Legendary tailoring, heritage; iconic Savile Row bespoke shirts
Savile Row's one-button power. Since 1849 the house has cut with hunting-pink heritage in its cloth rooms and a silhouette so distinct the movies borrowed it — Kingsman was built on this shop. One button, high armholes, and the conviction that a jacket should stand at attention even when its wearer doesn't.
Jake Wigham's brainchild — handmade in Soho, boxy mid-century-inspired Oxford button-downs. Also offers one-piece collar shirts made-to-order with a lead time of two to four weeks.
Best for Boxy mid-century Oxford button-downs and one-piece collars
Founded by Luke Walker, former menswear designer at Lanvin and Dunhill. The signature 'Come-Up-To-The-Studio' shirt features an unlined point collar; one-piece collar available on custom request.
Eton's outfitter since 1865 — flamboyant gowns, silk dressing robes, and proper shirts. Famed too for embroidered velvet slippers and silk dressing gowns.
Savile Row institution with a ready-to-wear one-piece collar shirt program — including the Blue Stripe Linen one-piece collar shirt. Ready-to-wear and bespoke options.
Percival makes contemporary menswear in small runs, balancing knitwear, shirting and outerwear with playful embroidery. Its collaborations and seasonal motifs add character without turning the whole wardrobe into novelty clothing.
British menswear brand founded 1975—contemporary tailored clothing in knitwear, outerwear, shirting, blazers, footwear, and accessories with sharp working-class styling.
Best for Mod tailoring
Peter Werth founded his London menswear label in 1975 in Islington, north London. The brand's early inspiration drew from sharper, more formal styling traditions rooted in working-class 1970s culture. Collections evolved from contemporary knitwear through outerwear, shirting, blazers, and fine jerseywear into shoes and accessories—building a comprehensive wardrobe. The brand emphasizes 'high quality British contemporary menswear' with classic wardrobe essentials and seasonal collections. Product categories span long and short-sleeved shirts, polo shirts and t-shirts, knitwear (sweatshirts and jumpers), coats and jackets, footwear (formal shoes, casual shoes, boots, loafers, brogues, sandals), and accessories (bags, wallets, belts, hats, scarves, gloves). Peter Werth navigated significant challenges during the 2008 financial crisis, entering administration in 2011 and placing 70 jobs at risk before JD Sports acquired the brand, intellectual property, and stock. The acquisition saved 68 jobs at Peter Werth concessions. The brand relaunched with fresh direction and new website presence in October 2019, re-establishing itself after a period of market absence. The brand continues to offer flexible payment methods and regular sales alongside core collections.
The label works from a century-old workshop on Boundary Street, where design and development remain compactly organised. Its detailed journal explains garment construction, cloth choices and pattern changes rather than presenting only seasonal lookbooks.
London shirtmaker founded in 1898 by Thomas Mayes Lewin and Geoffrey James Lewin, moved to Jermyn Street in 1903; went into administration twice (2020, 2022) before being rescued and continuing to trade online.
Best for City-of-London staples.
T.M. Lewin was founded in 1898 when Thomas Mayes Lewin, in partnership with Geoffrey James Lewin, opened a shop on Panton Street in London; the business relocated to Jermyn Street in 1903, then the center of English shirtmaking, and Thomas Mayes is credited with pioneering the pre-styled 'coat shirt.' The company built its own manufacturing facility in Southend in 1987, though it later moved toward sourcing fabric globally. The brand has had an unstable recent history: it went into administration in June 2020, closing all 66 UK stores and laying off around 700 staff, was rescued, then went into administration again in 2022 before being bought out a second time by its main lender, Petra Group.
Turnbull & Asser's flagship occupies 71–72 Jermyn Street in London's St James's, where the house has traded since 1903. The shop carries classic and seasonal clothing alongside shirts and accessories, with original fittings still part of the interior. Customers seeking bespoke shirts should distinguish this flagship from the separate Bury Street service described by the house.
Best for Shirts and menswear on Jermyn Street
Turnbull & Asser's Jermyn Street flagship presents the house through shirts and the clothes worn with them. The shop has occupied 71–72 Jermyn Street since 1903, and original fittings remain part of the interior. That date belongs to the move into this building, rather than to the beginning of the company. The current collection brings classic pieces together with seasonal clothing and accessories, allowing a visit to extend beyond a single shirt.
The house describes shirt and tie production through its Gloucester and Sidcup factories and the work of their cutters and sewers. That account gives a more precise sense of manufacture than treating everything on the shop floor as British-made. It also separates production from the services offered at each London address. The Jermyn Street shop is the flagship for viewing the collection, while the bespoke shirt service described by the house operates on Bury Street. Decide which kind of purchase you have in mind before arranging a visit, particularly if the aim is to commission rather than buy ready-to-wear.
British menswear and womenswear label founded in 2015 by Tom Holmes, Steffy Neceva and Richard Singh, known for pattern-driven shirting and easy tailoring from unusual mill fabrics; studio and head office in Camden, with a retail store in Spitalfields, East London.
Best for Whiting overshirts and menswear
Wax London began in 2015 when three friends - Tom Holmes, Steffy Neceva and Richard Singh - started making clothes out of a London kitchen, driven by an interest in fabric: unusual weaves, textures, patterns and prints sourced from mills and partners the founders vetted for how they operate. After two years working out of that kitchen, the trio moved into a studio and showroom in Camden Town, which remains the brand's head office and design base today. Wax London has since expanded into physical retail, including a store in Spitalfields, in East London, alongside a Soho location on Berwick Street and continued wholesale growth. The brand's identity rests on pattern-led, easygoing tailoring - shirts, jackets and trousers built for a range of settings rather than one dress code. Reporting from the trade press describes double-digit wholesale and retail growth in recent years. The company remains privately run by its three co-founders.
English-made menswear — London craft of local-factory conviction, with the vast majority of garments made in the UK and fabrics sourced largely from Prato and Como, Italy.
Best for British-made shirts, overshirts and everyday menswear
Wear London emerged from an existing garment-manufacturing practice and became a retail brand in 2020, initially to keep local factories working. Its current first-party account says the majority of products are made in selected London factories, while fabrics come from mills in Britain, Italy and elsewhere; the values page is equally explicit that some goods are produced outside the UK. That transparency is the useful point: check each product rather than treating the brand name as a universal origin claim, and look for the limited-run outerwear, shirts and overshirts that best express its factory relationships.
British menswear brand founded by Liam Gallagher in 2009, built around mod-inspired parkas, paisley, knitwear and shirting; the label continues today under later ownership.
Best for Mod style, British; Paisley mod prints; Quilted jacket
Founded in Salcombe, Devon, in 1993 by Alistair Parker-Swift, who ran a windsurfing school there and began selling navy-and-white rugby shirts sourced from a local supplier; first London store opened 1995.
Best for Coastal nautical polos
Crew Clothing Company traces to the summer of 1993, when Alistair Parker-Swift, who ran a windsurfing school in Salcombe, Devon, had a run of navy-and-white rugby shirts made using materials from a local supplier. He began selling them at Cowes Week on the Isle of Wight before opening a shop, and the brand's identity — British sporting and yachting references, smart-casual rather than performance wear — grew directly out of that seaside, sailing-town origin. The company opened its first London store on New King's Road in 1995 and has since expanded into a national chain covering menswear, womenswear, and kids' clothing, built around rugby shirts, polos, coats, and deck shoes. Parker-Swift remained a major shareholder alongside private equity firm Livingbridge as the company grew; Louise Barnes served as chief executive by the mid-2010s. The Salcombe shop that started it all was remodeled in 2023 to mark the brand's 30th anniversary, keeping the company's flagship in the town where it began rather than treating the original location as an afterthought.
Gresham Blake is a bespoke and ready-to-wear tailor founded in Brighton in 2002, cutting suits and jackets in boldly patterned British cloth from its Bond Street shop. The house also runs a Soho outpost and produces its own shirting and accessories.
John Hanna Limited, based in Kells, County Antrim, has been producing Irish linen since 1912, supplying 100% Irish linen fabrics such as Baird McNutt's Glenarm shirting and Glenariff suiting for clothing and household use.
Marshall Artist is a British menswear label that has traded for almost two decades. The range centres on outerwear, with jackets, coats, overshirts, hoodies, polo shirts, denim, knitwear. Collections run under the names Siren, Marchio, Stampa and Active, and a separate Outdoor Tailoring line covers quarter zips and track tops. The label ships within the United Kingdom and abroad.
Best for British menswear outerwear and the Outdoor Tailoring line.
Marshall Artist emerged from East London in 2001, founded by fashion designer Neil McLaren in collaboration with Paul, who previously worked at Hardy Blechman's influential Maharishi label. The brand synthesizes high-quality contemporary menswear with streetwear aesthetics, combining functional design and distinctive detailing. Marshall Artist initially gained prominence through innovative outerwear—jackets and over-shirts featuring unconventional dyeing techniques—while blending terrace-wear silhouettes with refined tailoring. The brand's philosophy centers on innovation and craftsmanship, merging classic styles with modern aesthetics. Marshall Artist has attracted high-profile wearers across sports and music, including David Beckham, Kasabian, and Kendrick Lamar. The label remains a significant player in UK menswear, known for bold styling and its approach to casual wear that respects heritage while embracing contemporary edge.
Opened in Buxton in 1977 a mile from the Cape Hatteras Lighthouse, this surfer-run shop sells custom In the Eye surfboards shaped and glassed by founder Scott Busbey, plus bodyboards, skimboards and rentals. Carol Busbey, an accomplished seamstress, still handcrafts the shop's shirts and shorts as she has since its early days.
Best for Scott Busbey's hand-shaped In the Eye surfboards and Carol Busbey's handcrafted shirts
Port Isaac Trading Co. sells its own line of unisex clothing — sweatshirts, hoodies, hats and workwear-inspired staples — from 11 Fore Street in the village, with a companion homewares shop online covering fragrances and gifts. Customers who spot something in the physical store that isn't listed online can email the shop directly to order it.
Sustainable clothing brand that began in Australia in 1995 (originally Braintree Clothing) making hemp and ramie shirts; landed in London in 2002 and renamed Thought Clothing in 2017; now makes bamboo, organic-cotton and Tencel basics.
Best for Natural sustainable fabrics
Thought Clothing traces its origins to Australia in 1995, when it launched under the name Braintree Clothing making simple shirts and beachwear from natural fibers such as hemp and ramie. The brand moved into the London market in 2002, running pop-up stores at Portobello Road and Camden Lock markets, before renaming itself Thought Clothing in 2017 to reflect an evolving sustainability-first identity. Its current collections use organic cotton, bamboo, rayon, Tencel, responsibly sourced wool and recycled polyester. The brand states it has worked with some of the same manufacturing factories since its earliest years and requires each factory to sign a code of conduct covering working conditions. Thought Clothing now operates primarily as a UK-based online and wholesale label.
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