Swimwear and linen resort clothing feature at Palm. Noosa, whose boutique is on Hastings Street in Noosa Heads. Dresses and accessories also appear in the label's range, with cotton used alongside linen for its clothing. Bondi Born sells designer swimwear and resortwear at its Gould Street flagship in Bondi Beach and through its online shop. Seafolly specialises in Australian swimwear with printed designs, following the Bondi-born brand's beginnings in 1975.
Palm. Noosa designs contemporary resort wear in linen and cotton, from dresses and swimwear to hats and jewellery. The label ships from its online store and keeps a boutique at 71 Hastings Street in Noosa Heads.
Best for Resort wear, linen clothing, womenswear, menswear, swimwear
BONDI BORN's Gould Street flagship in Bondi Beach sells the label's designer swimwear and resortwear from a dedicated storefront open seven days a week. The Australian brand also ships internationally through its own online store and is carried by stockists including Nordstrom, David Jones, and Holt Renfrew.
Commas makes swim shorts, shirts and resortwear in European fabrics with Australian production or design roots. The refined range bridges swimming and hotel dressing rather than focusing on technical surf performance.
Sydney label founded in Bondi in 2014 by housemates Sophie Coote and Nikki Campbell, launched via an Instagram-only capsule; picked up by Barneys New York within three years and later stocked at Harrods, Matches and Galeries Lafayette. Added a swimwear line in 2020 and opened a Bondi flagship.
Best for Australian linen dresses and resort separates
Sir was started in 2014 in Bondi, Sydney, by Sophie Coote and Nikki Campbell, who were housemates at the time and launched the label with a small, Instagram-only capsule collection rather than a traditional wholesale rollout. The relaxed, resort-driven aesthetic — linen shirting, easy trousers, breezy dresses — found buyers quickly: within its first three years the brand was picked up by Barneys New York, followed by stockists including Harrods, Matches and Galeries Lafayette.
The label expanded into swimwear in 2020, adding structured one-pieces and swim sets to its ready-to-wear range. Sir later returned to its origins with a flagship store in Bondi, the suburb where Coote and Campbell first conceived the label; the store's interior was designed by Tamsin Johnson.
Sir remains run by its two co-founders and is positioned within the broader wave of Australian resort and beach-adjacent labels that built international wholesale distribution largely through digital-first launches rather than runway shows.
Australia's most celebrated international fashion export — fusion of fashion with swimwear, intricate cuts, dainty prints, and bohemian femininity. Worn by Jennifer Lopez and Blake Lively.
Best for Bohemian swimwear and occasion dresses
Nicky and Simone Zimmermann started at Sydney's Paddington Markets in 1991 with clothes cut for actual Australian life — sun, water, long lunches — and built the country's most successful fashion export by refusing to choose between swimwear and fashion. The insight was structural: treat the bikini with couture seriousness and the dress with beach ease, and one wardrobe emerges.
The signatures are recognizable at fifty meters: intricate broderie and lace, dainty botanical prints, ruffled shoulders, silhouettes engineered for golden-hour photography. Sisterhood remains the operating system — Nicky designs, Simone runs the business — and the collections still open with swim.
The house took its runway to New York Fashion Week in the 2010s, planted flagships from Mayfair to Melrose, and in 2023 sold a majority stake to Advent International at a valuation past a billion dollars — Australian fashion's largest deal. Worn everywhere from Bondi to the Amalfi coast, Zimmermann exports the thing Australia actually owns: optimism, tailored.
Venroy is an Australian leisurewear label selling boardshorts, swimwear and linen clothing through its online store, with direct ordering and free shipping within Australia. It also operates flagship stores from Bondi Beach and Byron Bay to SoHo in New York and Capri in Italy, preserving a substantial in-person retail presence.
Best for Fashion, swimwear, leisurewear, accessories