16 stores · curated ORBIS register
French swimwear is engineered for the Riviera and tested by the Atlantic, at ateliers that have worked since 1948. Janine Robin handcrafts swimwear at a Bassin d'Arcachon atelier in France since 1948. Pain de Sucre engineers Riviera swimwear with precise fit since 1985. Banana Moon crochets bikinis and beachwear for the Riviera since 1984. The sea finds every weak stitch; the lining seams deserve a look before the print does, and so does the elastic at the leg.
Marseille / Online
La Nouvelle makes soft lingerie, swimwear and bodysuits with bralettes at the centre of the range. Colour and comfortable construction matter more than rigid shaping, making pieces suitable for everyday layering.
Best for Marseille lingerie and swim label: bralettes, swimwear, and bodysuits
PRINTEMPS
French Riviera swimwear since 1984 — crochet bikinis and beachwear born on the Côte d’Azur.
Best for Crochet bikinis and Riviera beachwear since 1984
PRINTEMPS
Bond Eye focuses on Australian swimwear in signature crinkle fabric, one-size-flattering suits in sorbet brights.
Best for Crinkle-fabric Australian swimwear in one-size-flattering, sorbet-bright cuts
Paris / Online
Cuisse de Grenouille brings surf references into shirts, sweatshirts, swim shorts and knitwear for relaxed menswear. The collection works best as coastal casual clothing rather than technical surf equipment.
Best for Surf-inspired shirts, swim shorts, and relaxed coastal menswear
Paris / Multiple
French lingerie chain launched 1995 by Groupe Chantelle (founded 1876) as an accessible, size-inclusive line; grew into one of France's largest lingerie retail networks, with roughly 160 boutiques nationwide.
Best for Lingerie and swimwear in wide sizing from a French chain
Darjeeling was created in 1995 by Groupe Chantelle, the French lingerie manufacturer founded in 1876, as the group's first brand sold exclusively through its own retail network. The intent was an accessible lingerie line spanning a wide range of body types and age groups. Darjeeling grew quickly, becoming the second-largest lingerie retail chain in France by store count from the early 2000s, trailing only Etam. It launched e-commerce in 2011 and began adding franchised boutiques from 2012, reaching roughly 164 boutiques by the end of 2022. The brand remains part of the Chantelle Group alongside sister labels Chantelle, Chantelle Easyfill and Livera.
Paris / Riviera style / Online
Eres specialises in luxury swimwear and lingerie with sculpted cuts, strong fabrics and minimal decoration. In-person fitting matters because support and line depend on precise size and construction.
Best for Sculpted swimsuits, bikinis, lingerie and activewear
Le Bon Marché / Rive Gauche
Forte_forte is an Italian womenswear label selling dresses, shirts, knitwear, trousers, coats, beachwear, shoes, bags, belts and jewelry. Its Paris presence sits within the label’s wider boutique network, while the official shop keeps the focus on the house’s own clothing and accessories rather than generic department-store categories.
Best for Women’s dresses, knitwear, shoes, bags, jewelry, and accessories
Paris
French swimwear brand founded in 2013 by Clarisse de Lacharriere and Aymeric Lacape after a trip to Indonesia's Gili Islands; eco-designed, recycled-polyester swimwear with boutiques in Paris and La Baule.
Best for Printed silk scarves and pocket squares in the Lyonnais tradition.
Gili's was founded in 2013 by Clarisse de Lacharriere and Aymeric Lacape, who created their first swimsuits and launched the brand after a trip to Indonesia's Gili Islands - the trip that gave the label its name, from the Indonesian word for 'island.' The brand's core business is swimwear for men, women and children, built around graphic prints and matching family sets, alongside a smaller range of ready-to-wear and beach accessories. Gili's positions itself around sustainability, describing its swimwear as eco-designed using recycled polyester and running a take-back program; it holds B Corp certification. Garments are manufactured in Spain, Portugal and Morocco. The brand has physical boutiques in Paris's Marais district and in La Baule, on France's Atlantic coast. None of this matches the prior listing, which described Gili's as a Lyon-tradition silk scarf and pocket-square house - that appears to be a case of mistaken identity with an unrelated silk-accessories brand.
Paris
Janine Robin has handcrafted swimwear in France since 1948, now run by the founder's great-granddaughter. Its suits are cut and sewn at the brand's own atelier near Bassin d'Arcachon.
Best for French swimwear handmade at a Bassin d’Arcachon atelier
Janine Robin has stayed a family business through four generations. Andrée Tiba opened a small Paris boutique in 1948, selling swimwear she designed and made herself in the basement below the shop. Her son later joined the business, and in 1963 the pair partnered with corsetmaker Le Furet, moving production to Gironde, in southwest France.
The label has since passed down the family line to Andrée's great-granddaughter, Laura, who now oversees the collections. In 2012 the company launched a second line, Laura By Janine Robin, built around softer, second-skin fabrics, and in 2016 the maison relocated its studio to the Bassin d'Arcachon, closer to the ocean that shapes its collections.
Every swimsuit is still cut and sewn by hand at the brand's own atelier, using fabric sourced exclusively in Europe — no step is outsourced. The company says its workers are trained to a set quality charter, with several stages of construction done manually to guarantee fit. Beyond its own 13 boutiques in France, Janine Robin sells through roughly a hundred independent shops and department-store counters, including Le Printemps in France, Inno in Belgium, and Coin in Italy.
Paris / Online
Paris swimwear and activewear label founded by sisters Claire and Alix Mougenot, working in recycled fabrics and organic cotton for eco-conscious swim, sport and vacation pieces.
Best for Eco-conscious swimwear, activewear, and vacation pieces.
Luz Collections is a Paris-based swimwear and activewear label founded by sisters Claire and Alix Mougenot. Claire studied at EDHEC business school and worked for a year at a company selling organic, fair-trade food before the pair started the label, built from the outset around ecological materials - recycled fabrics and organic cotton - rather than sustainability retrofitted later. The range spans swimwear, activewear and vacation-oriented pieces aimed at buyers who want both performance and a clear environmental rationale behind the fabric choice.
Paris / Online
Mirae was founded in Paris in 2018 by Tara Jarmon, who had previously built and run her own eponymous ready-to-wear label, together with her daughter Camille Jarmon. Maya Chantout joined as creative director in 2020, shaping the label's current direction.
Best for Colorful vacation-ready dresses, swim, and knits from this Paris label
Mirae was founded in Paris in 2018 by Tara Jarmon, who had previously built and run her own eponymous ready-to-wear label, together with her daughter Camille Jarmon. Maya Chantout joined as creative director in 2020, shaping the label's current direction. The brand's stated design philosophy centers on dressing what its own manifesto calls the "modern, feminine woman" — playful, daring and uninhibited — through pieces built around bold, hand-drawn patterns developed in-house rather than licensed or generic prints. Mirae positions its production as consciously handcrafted in Europe, using natural fabrics, across a range spanning dresses, swimwear, knitwear and linen separates aimed at warm-weather, vacation-oriented dressing. Beyond its own e-commerce site, the brand maintains a standing physical presence at La Samaritaine, the historic Paris department store reopened by LVMH in 2021, and has staged recurring seasonal pop-up shops in the Marais district, including one as recently as March 2026 — evidence of an ongoing, rather than one-off, physical retail footprint in Paris alongside its online business.
Paris / Multiple
French lingerie and loungewear label founded 1985 by sisters Loumia and Shama Hiridjee from a shop on Rue Brea in Saint-Germain-des-Pres; added swimwear in 1993 before Fast Retailing acquired the brand in 2005.
Best for French lingerie, lace bras and relaxed sleepwear
Princesse tam.tam began in 1985 when sisters Loumia and Shama Hiridjee opened a small shop on Rue Brea, in the Saint-Germain-des-Pres quarter of Paris, selling floral-print men's-style boxer shorts adapted for women. The brand took its name from a 1935 film starring Josephine Baker, and its early identity was built around playful, comfort-first underwear rather than conventional seduction-driven lingerie marketing. A homewear line followed in 1991 and a swimwear collection in 1993. By the early 2000s Princesse tam.tam had grown into the second-largest specialist lingerie retail chain in France, trailing only Etam. In 2005 the company was acquired by the Japanese retail group Fast Retailing, owner of Uniqlo.
PRINTEMPS
Paris lingerie and swimwear label launched 2010 by designer Yasmine Eslami, a Studio Bercot graduate who worked on Vivienne Westwood's corsetry team in London before returning to Paris. Has her own Paris boutique; also sold at Printemps.
Best for Delicate tulle lingerie from a Westwood-trained designer
Yasmine Eslami is a Paris lingerie and swimwear label launched in 2010 by its eponymous designer, a graduate of the Paris fashion school Studio Bercot. Eslami worked on Vivienne Westwood's design team in London, specializing in corsetry, before returning to Paris around 2000 and working as a fashion stylist. Her label is known for delicate, unstructured bras and swimwear built from fine tulle and lace, drawing on travel and 1970s references. Eslami has her own Paris boutique, and the collection is also carried at Printemps, the Paris department store.
Saint-Paul-de-Vence, Provence, France
Maison Godet is a Côte d’Azur perfume house for niche fragrances, discovery sets, and Riviera scent gifts.
Best for Riviera summer style, sandals, linen, swim, and resortwear.
French Riviera / Online
French Riviera swimwear since 1985—haute couture maillots engineered for fit, jewelry-adorned with buckles, stones, lacing, and embroidery.
Best for Riviera-engineered swimwear with precise fit since 1985
Pain de Sucre was established in 1985 in Marseille by Christian Keusseyan and Bernard Evans, who brought tailor-made experience from their family of tailors to seaside clothing. The brand was conceptualized as the precursor of bikini-jewellery, second-skin materials, and quick-drying fibres, revolutionizing the swimwear industry with a haute couture approach to designer beachwear. Pain de Sucre pioneered consideration of beachwear beyond the swimsuit itself, embellishing designs with buckles, jewelry, stones, lacing, and embroideries. The brand is now referenced by more than 650 multi-brand retailers worldwide and maintains approximately thirty shops and corners in prestigious locations including Saint-Barthélemy, Knokke, Geneva, Monaco, Paris, Cannes, and Saint-Tropez.
St Tropez, France
Saint-Tropez swimwear house founded 1971, known for its turtle-print swim trunks and Riviera-inflected beachwear for men, women and children; still trading on that founding heritage today.
Best for Luxury Swimwear
Vilebrequin was established in Saint-Tropez in 1971, emerging from the French Riviera's beach culture of that era, and built its identity around a single signature product: the men's swim trunk, most famously in playful turtle prints, positioned as a luxury item rather than basic beachwear. Over five decades the house expanded into a fuller beach and resort lifestyle offering - women's and children's swimwear, polos, shirts, shorts and dresses, plus accessories - while keeping the original trunk as its core reference point. The brand markets its more recent collections around durability and repairability as part of a broader sustainability push.
Curated ORBIS register · official links shown where recorded
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