Founded in 1982 by Vưu Khải Thành as a 20-worker rubber-sandal workshop, Biti's merged with Bình Tiên Group in 1986 and adopted its current name in 1992; now Vietnam's leading footwear brand, with four factories and exports to more than 40 countries.
Best for Vietnamese sneakers, sandals and everyday footwear
Biti's began in 1982 as a small workshop of about 20 workers, started by Vưu Khải Thành and his wife under the name Vạn Thành Group, producing rubber sandals. In 1986 the operation merged with Bình Tiên Group to form Bình Tiên Rubber Works, and by the late 1980s and through the 1990s the company came to dominate Vietnam's domestic footwear market. The 'Biti's' brand name was adopted in 1992 — a shortened form of 'Bình Tiên Imex Corp., Pte., Ltd.' — during Vietnam's broader economic renovation (Đổi Mới) period. Over subsequent decades the company grew into one of Vietnam's largest footwear manufacturers, employing roughly 8,500 people across four factories, six business branches and more than 200 retail outlets nationwide, with products exported to over 40 countries including the United States, Russia, Japan and Italy. In the 2010s the brand's 'Biti's Hunter' sneaker line and an associated low-budget marketing campaign drew significant attention for revitalizing the company's image among younger Vietnamese consumers. Biti's is widely cited in Vietnamese business press as a longstanding domestic manufacturing success story rather than an importer or reseller of foreign footwear.
LIBÉ is a Vietnamese clothing label whose collection focuses on everyday womenswear. Its online range includes denim and dresses, with separates such as halter tops and tailored shorts. In Ho Chi Minh City, its Lý Tự Trọng shop is on the first floor at number 26, distinct from the Nguyễn Trãi branch.
Best for Vietnamese womenswear and everyday separates
Fragrance workshop in Ho Chi Minh City (District 1 and District 2) and Hanoi. Visitors compose personalized 90-minute perfumes from 30+ IFRA-certified ingredients.
Best for Composing your own personalized fragrance at a local scent studio
NOTE – The Scent Lab is a contemporary fragrance workshop established in 2019, operating locations in Ho Chi Minh City (Districts 1 and 2) and Hanoi's Lotte Mall. The core offering is an interactive 90-120 minute workshop where participants create bespoke fragrances. The experience begins with a personality test to determine ideal scent profiles, followed by guided education on fragrance structure (top, middle, base notes). Participants then blend from over 30 IFRA-certified fragrance materials under expert perfumer instruction, bottling their creation in sizes ranging from 10ml to 50ml ($24-$64). Ingredients meet IFRA standards with 15-20% Eau de Parfum concentration, yielding fragrances lasting up to 8 hours per spray. Customer formulas are recorded and can be reordered later. NOTE has served over 8,000 participants since opening, maintaining 4.9-5.0 star ratings. The workshop accepts ages 8+, welcoming both experienced fragrance enthusiasts and first-time users.
This workshop produces handwoven and hand-finished homewares made by women artisans, including those facing economic hardship, across several regions of Vietnam. It operates under Fair Trade principles, channeling proceeds back into the artisan communities rather than mass manufacturing.
Visit official site ↗
Visit Instagram ↗
Visit official site ↗
Visit official site ↗