What Asphalte is known for

Asphalte is a Bordeaux clothing brand founded in 2016 that makes garments only after customers have preordered them, opening one new product each Tuesday for six days. Everything is manufactured with partners inside the European Union and traced on each product page through FairlyMade, and the company is a certified B Corp. Le Magasin, its first permanent shop, followed a run of pop-ups.

Asphalte is a French clothing brand run from Bordeaux by the company Six et Sept, whose registered office is at 27 rue Saint Joseph. Its team of around forty people has worked since 2016 on a single idea: fewer clothes, made better, sold through preorder. Products begin with questionnaires sent to customers. Their answers on cut and colour, and on materials, shape each design. Stylists then work from vintage samples to reproduce details that have lasted for decades. Every Tuesday a new product opens for preorder for six days, and only the quantity ordered is then made, which removes overproduction and unsold stock. All manufacturing takes place with hand-picked partners inside the European Union. Each product page shows its supply chain through the independent platform FairlyMade. The brand is a certified B Corp. Initially sold only online, Asphalte tested pop-up stores before opening Le Magasin, its first permanent shop. The shop sells surplus from returns and cancellations and lets customers try pieces on before they order.