What Collective Memory is known for
Collective Memory is a Hanoi shop curating work by Vietnamese brands and makers near Saint Joseph's Cathedral. Its selection ranges from art prints and home objects to coffee and smaller gifts. The founders, a travel writer and a photographer, draw on journeys around Vietnam when choosing what to stock.
Collective Memory at 12 Nha Chung is built around the idea that a gift can carry something of Vietnamese culture. Its founders, a travel writer and a photographer, draw on journeys around the country to select work by brands and makers. The resulting shop mixes art prints with usable objects rather than concentrating on a single category of souvenir.
The range includes home objects and smaller gifts alongside coffee and other packaged products. The founders describe the selection as something that changes, much like the contents of a magazine. That is a useful way to approach a visit: look for an individual maker or object that interests you, rather than expecting a fixed checklist of products to be available.
The address is near Saint Joseph's Cathedral in central Hanoi. Prints and postcards offer portable options. Ceramics and larger objects call for more thought about carrying them home. Ask about the maker and material of the piece you choose. A Vietnamese brand or cultural reference is not, on its own, proof of where every component was produced.
How ORBIS reads this city
Best for — Vietnamese design, art prints and gifts in Hanoi
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Where next
- Little Cove Collective — Noosa
- Xao — Czechia
- Aruba Handmade — Aruba
Hand-curated for ORBIS · no paid placement