What Devoción is known for

Devoción sources coffee from growers in Colombia and roasts it in Brooklyn. The company manages dry milling in Bogotá before sending beans to its New York roastery. Its cafés and retail coffee bags give drinkers ways to explore those Colombian origins, with the Williamsburg location among its New York addresses.

Devoción was founded in 2006 by Steven Sutton, who is Colombian-born, on a straightforward premise: get coffee from Colombian farms to New York cups as fast as physically possible. The company buys directly during active harvest, skipping warehouses and importers, and its own site claims a supply chain that can move "from origin to your cup as fast as 10 days" — fast enough that beans are still close to peak freshness by the time they're roasted in Brooklyn. An origin team travels to Colombia year-round to source coffee directly from farmers rather than through intermediaries, and the company holds B Corp certification for the sustainability and labor practices behind that sourcing.

What started as a single roastery has grown into six New York locations — Williamsburg and Downtown Brooklyn, plus Dumbo, NoMad, Flatiron, and Midtown Manhattan — each built around the brand's signature living plant walls, which turn the cafés into small greenhouses as much as coffee bars. The pitch is unusually literal for a coffee company: the freshness claim isn't marketing shorthand but a stated 10-day supply-chain number, and the farm relationships are run by a team whose whole job is traveling to Colombia to maintain them directly.