What DoDo is known for

DoDo began in Milan in 1994 and makes charm jewellery with recurring animal and nature references. Charms can be combined into bracelets or necklaces, while collections such as Granelli and Pepita develop sand and pebble forms. The house has its own boutiques and product identity, separate from the jewellery offered by its sister house Pomellato.

DoDo is a Milan jewellery house launched in 1994, with small charms at the centre of its design vocabulary. Part of Kering's jewellery group, it offers pieces that can be combined into bracelets and necklaces rather than chosen only as fixed compositions. Animal forms and other nature references give many of the charms a recognisable subject of their own.

The Granelli collection takes its cue from sand, while Pepita draws on the rounded shapes of pebbles by the sea. These are different ways the house uses natural forms, alongside the dodo bird that supplies its name and emblem. A shopper can start with an individual charm or compare the larger pieces that carry these recurring shapes.

DoDo has its own boutiques, including a Naples opening covered by local newspapers in 2023, rather than being merely a label within Pomellato. That relationship does not make the two houses' shops or collections interchangeable when planning a purchase. For this range, the practical starting point is the charm or form you want to build a piece around.