What Mytheresa is known for

Mytheresa is a Munich luxury fashion retailer that began as a boutique in 1987 and went online in 2006. Its store at Maffeistr. 3 in central Munich gained a men's shop next door in 2020, while the online business carries up to 250 designer brands and ships to more than 130 countries. Mytheresa belongs to LuxExperience and acquired Yoox Net-a-Porter from Richemont in 2025.

Mytheresa began as a multibrand boutique opened in Munich in 1987 and went online in 2006, which makes it one of the early online boutiques for women's luxury fashion. The physical store still trades at Maffeistr. 3 in central Munich, and in 2020 a men's store opened next door to it. The company, mytheresa.com GmbH, has its headquarters at Einsteinring 9 in Aschheim outside Munich. It runs a logistics centre at Schkeuditz near Leipzig and offices from Berlin and Milan to London and New York and on to Shanghai. Online it carries up to 250 brands, among them Bottega Veneta and Brunello Cucinelli, Loro Piana and The Row. Around 900 new arrivals appear each week, with delivery to more than 130 countries. Mytheresa is part of LuxExperience, a digital multi-brand luxury group, and in 2025 it acquired Yoox Net-a-Porter from Richemont. The company reported 988.5 million euros in gross merchandise value for its 2025 fiscal year. The Munich store gives the online business a physical anchor in the city where it started.