SSENSE

SSENSE describes itself as a technology platform linking culture and community with commerce. Headquartered in Montreal, it brings established and emerging luxury labels together across womenswear and menswear. Childrenswear and a category called Everything Else extend that range. The company was founded by brothers Rami, Firas and Bassel Atallah, who were born in Damascus and moved to Montreal with their family as teenagers. Rami began the business as a part-time exploration of early e-commerce. An experiment with fashion's secondary market led him to build the first SSENSE platform as part of his computer-engineering graduate thesis. Firas contributed a background in finance and economics, while Bassel was studying mechanical engineering. The brothers developed the business around a combination of online and physical retail. SSENSE now lists its headquarters on Chabanel Street and a fulfilment centre in Saint-Laurent. SSENSE Montréal operates at 418 St Sulpice. Its own account also places editorial work beside commerce, with coverage extending through fashion and music as well as art and design. Film, literature and popular culture complete the stated scope.