What The Edit is known for
The Edit is Rumana Nazim's concept store in Alserkal Avenue, bringing womenswear together with homeware and beauty products. Established in 2018, the business gives particular attention to women-founded labels within its multi-brand range. A matcha and coffee bar forms part of the space, which also hosts occasional exhibitions and events.
The Edit is a concept store founded by Rumana Nazim in 2018, now based in Dubai's Alserkal Avenue. Its range brings women's fashion together with jewellery and accessories as well as homeware and beauty products. The business gives particular attention to women-founded labels within that mix, reflecting Nazim's approach to choosing brands.
The shop occupies Warehouse 48 in the arts district, placing its retail activity alongside the surrounding creative community. The interior combines space for its product ranges with somewhere to pause for a drink. A matcha bar and specialty coffee form part of The Edit's space, alongside its retail displays and occasional events.
For a shopper, the mix allows an outfit purchase to sit alongside a separate search for something for the home. The individual brands provide different starting points for looking at clothing or choosing a household gift. The setting also hosts exhibitions and other gatherings from time to time, although a particular event should not be assumed on every visit. Its Alserkal address is the relevant starting point for planning the trip.
Best for — Women-founded fashion labels and homeware in Alserkal
Where next
- Bloomingdale's Dubai — Dubai
- Dior Dubai — Dubai
- Antibes — Dominican Republic
Hand-curated for ORBIS · no paid placement