What Typology is known for

Typology is a Paris skincare brand launched by Ning Li in 2019, selling directly through its online shop. Its range centres on face serums, with full ingredient lists and the concentrations of key ingredients displayed on product pages. The brand also offers tinted skincare and cleansers, helping shoppers compare products by their formulation rather than fragrance.

Typology is a French skin-care brand founded in 2019 and based in Paris, dedicated to creating effective, transparent, and eco-friendly skincare products. The brand was founded by Ning Li and is built around minimal ingredient lists, vegan formulations, and a diagnostic questionnaire that builds a complete routine based on skin type and concerns. Typology offers a holistic skincare approach with products ranging from serums to cleansers, concealers, and moisturizers that target different skin types, all available in various skin shade ranges. Each product is cruelty-free, vegan, and tailored for a range of skin concerns, aiming for a clean, straightforward approach to skincare that emphasizes ingredient honesty. The brand's minimalist chic packaging and effective formulations have gained significant popularity, particularly on social media platforms. Typology offers solutions for less than 60 dollars, making luxury skincare accessible while maintaining commitment to transparency in ingredient sourcing and manufacturing.