Hidden Gem · 5
- Aplanos Art Gallery Medina, Asilah
Co-founded in 1995 by Anne-Judith Van Loock and Ahmed Benraadiya, this gallery in Asilah's whitewashed medina shows Moroccan and European painters alongside original engravings dating from the 16th to 19th centuries. The pair also run Dar d'Art, a set of art-themed guest apartments. store page → · open in the atlas → - Les Sens de Marrakech Marrakech / Online
Moroccan beauty and fragrance brand making skincare, bath products, perfumes and home scents with locally decorated handcrafted packaging. store page → · open in the atlas → - Norya Ayron Medina / Online
Marrakech fashion house producing limited-edition kaftans, kimonos, dresses and contemporary Moroccan garments through its Medina atelier. The range also includes sabra-silk scarves and cushions. store page → · open in the atlas → - Souk El Had d'Agadir Talborjt, Bd. Hassan II, Agadir
Souk El Had d'Agadir is one of Africa's largest covered markets, its thousands of walled stalls selling argan products, spices, ceramics, leather, textiles and crafts. It serves as the city's central shopping landmark. store page → · open in the atlas → - Tresors El Mamoun Casablanca
Tresors El Mamoun gathers Moroccan home accessories and gifts - tableware, decorative brass and silverwork, glassware, and textiles - drawn from the country's craft traditions. The Casablanca store leans toward the ornate, gift-oriented end of Moroccan decor. store page → · open in the atlas →
Worth a Detour · 1
- Villa Volubilia (Domaine de la Zouina) Meknes / Morocco
This 90-hectare estate outside Meknes, the only domaine in the AOC Hauts Plateaux de Meknes, grows vines and olives on Morocco's historic wine terroir. It sells its reds, whites and roses on site and online, and hosts tastings and vineyard visits. store page → · open in the atlas →
The Register · 78
- 33 Rue Majorelle Marrakech / Guéliz
Marrakech's first concept store, 220 m² on two floors facing the Jardin Majorelle — a rotating gallery of contemporary Moroccan designers, from hand-hammered jewellery and kaftans to ceramics and artisanal soaps, all designed and made in Morocco. store page → · open in the atlas → - Art D'Argile Fez
A pottery workshop and retail site offering handmade Moroccan ceramics and visitor workshops in ceramic decoration. store page → · open in the atlas → - Art de Poterie ACH Fes Fes (Ain Nokbi potters’ quarter)
Idriss Fenassi's pottery and zellige workshop in the Ain Nokbi fekharine district, producing tableware, decorative pieces, zellige tables and fountains using ancestral techniques. The workshop has an exhibition room and takes made-to-measure commissions. store page → · open in the atlas → - Artzellige Fes (Ben Jalik artisanal zone)
A Fes tile producer in the Ben Jalik artisanal zone with more than forty years' experience, making zellige, limestone tiles, mosaic panels, terracotta and hand-painted pieces. It sources clay from the Fez region and runs the full production process in house. store page → · open in the atlas → - Asly Concept Store Fez
Asly Concept Store curates handcrafted Moroccan furniture, textiles, scents, and chocolate under its Asly Création banner. Each piece reflects generations of local artisanal craftsmanship. store page → · open in the atlas → - Atika Marrakech 34 Rue de la Liberté, Guéliz, Marrakech 40000, Morocco / Marrakech / Morocco
Atika Marrakech is adjudicated at house level separately from every physical city door. store page → · open in the atlas → - Babouche Atelier El Fassi Old Medina
Master slipper-maker handcrafting pointed babouche slippers in every colour from supple goat leather, with velvet, sequin and embroidered variants. store page → · open in the atlas → - BIM Maroc Sidi Maarouf
Turkish discount retail chain offering clothing, homeware and textiles at ultra-low prices across Morocco. store page → · open in the atlas → - Caftanfes Fes (Saiss)
A Fassi couture house run by designer Kawtar Maatallah on Avenue Moulay Abdallah in the Saiss arrondissement, hand-embroidering caftans, takchitas, gandouras, jellabas and jabadors for women and men. It offers bespoke tailoring, ready-to-wear and international shipping. store page → · open in the atlas → - Casatlantic Casablanca / Online
Charaf Tajer's post-modern luxury — tennis club aesthetics, silk shirts, and the Casablanca-born brand that merges sportswear with haute couture sensibility. store page → · open in the atlas → - Chabi Chic Marrakech / Morocco
Chabi Chic is a Moroccan tableware, decor and home-fragrance brand handcrafted in Marrakech, offering ceramics, glassware, scents and jewellery. Its online shop ships across Morocco and it runs several Marrakech boutiques, including its Sidi Ghanem showroom at 435 quartier industriel. store page → · open in the atlas → - Coin Berbere Carpets & Antiques Haddadine, Fez Medina
A family-run shop selling Moroccan carpets, antique pottery, textiles, carved doors, jewelry, and other decorative objects. store page → · open in the atlas → - Coin Berbère Fes Medina (Talaa Kebira)
A family carpet and antiques house on Talaa Kebira in the medina, established around 1960 and run by brothers Khalid and Abdul Bouzidi Idrissi, holding rugs from more than forty Moroccan tribes. Alongside carpets it stocks antique textiles, wooden doors, pottery, silver jewellery and caftans, shipping worldwide by DHL. store page → · open in the atlas → - Cooperative Kaouki Sidi Kaouki / Morocco
Cooperative Kaouki presses argan oil near Sidi Kaouki and turns it into soaps, creams, and honey-almond amlou, selling the full line through a direct online shop. The cooperative ships its cosmetic and culinary argan products from its Essaouira-region address. store page → · open in the atlas → - Cooperative Rose Dades Mgoun Kelaat M'Gouna, Dades Valley
Founded in 2016, this farmer cooperative cultivates Rosa damascena across roughly 60 hectares of the Dades valley and processes the harvest into essential oil, hydrosols and dried rose buds. Based in Kelaat M'Gouna, it makes rose-based cosmetic and culinary products and exhibits at Morocco's Meknes agricultural fair. store page → · open in the atlas → - Coopérative Aoumerkt Féminine Aguerd Oudad Tafraoute / Morocco
Coopérative Aoumerkt was founded in 2007 by women in the village of Aguerd Oudad, near Tafraout, to press and sell argan oil for both cooking and cosmetics, along with honey and amlou. The cooperative also produces sachets of local aromatic herbs like rosemary, thyme and oregano, and takes product orders through its website. store page → · open in the atlas → - Coopérative Beija Ouarzazate / Morocco
Twelve women from Ouarzazate's Isfoutalil district founded this cooperative in 2013, weaving baskets and textiles and making jewelry and embroidery under Morocco's national craft label. Their showroom on the Route de Marrakech is open on weekday afternoons, and they also take custom and made-to-order commissions. store page → · open in the atlas → - Coopérative Toudarte Imsouane, Souss-Massa (Agadir region, ~85 km)
Coopérative Toudarte is a women's argan cooperative founded in 2004 in the argan forest north of Agadir. Its roughly 100 members hand-produce cosmetic and culinary argan oil using traditional Amazigh methods. store page → · open in the atlas → - Dar Al Kaftan Casablanca / Morocco
Dar Al Kaftan is a Casablanca-based house of Moroccan caftans, offering ready-made and made-to-measure pieces across collections like Aswad and Casablanca as well as a dedicated bridal line. Shoppers can buy online or visit its boutiques, including The Eight Concept store in Casablanca and a corner inside Le Casablanca Hôtel. store page → · open in the atlas → - Diesel Casa Morocco Mall
Diesel denim and fashion store inside Casablanca's Morocco Mall — the Italian brand's Moroccan retail point for its jeans, clothing and accessories lines within Africa's largest shopping mall. store page → · open in the atlas → - El Fenn Derb Moullay Abdullah Ben Hezzian, Medina, Marrakech
Vanessa Branson's boutique hotel — non-guests can dine in the courtyard or on the rooftop with medina views. store page → · open in the atlas → - Ensemble Artisanal Avenue Mohammed V, Gueliz, Marrakech
Government-run craft complex. Fixed prices, no hassle. Woodwork, leather, pottery, zellige and carpets. store page → · open in the atlas → - Fes Leather Workshop Fes
A Fes leather workshop making handmade bags, wallets, jackets and belts and teaching traditional tanning and leatherworking in hands-on sessions. Options range from studio shopping tours to advanced artisan classes. store page → · open in the atlas → - Fes Pottery Art Fes
A workshop and shop run by two Fes-born friends offering hands-on pottery wheel, zellige mosaic, pottery painting and calligraphy sessions, plus studio tours. It also sells finished pottery and shows work in a gallery. store page → · open in the atlas → - Habibi Burton Tangier
A Tangier boutique for clothing and interior objects. The opened shop profile is specific to Habibi Burton in Tangier. store page → · open in the atlas → - Heritage Berbère Marrakech / Morocco
Heritage Berbere is a Marrakech fragrance house created by Marie-Jeanne Combredet, making body perfumes, eaux de toilette, candles and home scents. Its online shop ships within the EU and its premises are at Sidi Ghanem Lot 365 in Marrakech. store page → · open in the atlas → - iD Bakhchane Taliouine / Morocco
iD Bakhchane is a women-led cooperative growing saffron at 1,500 metres in Taliouine under Morocco's AOP protected designation, hand-harvesting and lab-testing every batch to ISO 3632 Category I standard. The cooperative sells its saffron directly from Douar Ighri, bypassing resellers, and ships internationally through its online shop. store page → · open in the atlas → - Jardin Majorelle Boutique Marrakech / Morocco
Located inside the Jardin Majorelle in Marrakech, the boutique sells handmade goods crafted by Moroccan artisans using techniques shaped by Amazigh culture and Islamic art. Its product line pays homage to Yves Saint Laurent, echoing colors and motifs — like flowers and serpents — that he favored. store page → · open in the atlas → - Kasbah Collective Tangier / Morocco
Kasbah Collective is a gallery and boutique on Rue Kacem Gennoun in Tangier representing local and international artists, filling its rooms with handcrafted furniture, ceramics, and decor. The shop keeps regular hours Tuesday through Sunday and can be reached by phone or email for purchases. store page → · open in the atlas → - Kasbah des Roses Valley of Roses, near Kelaat M'Gouna
Run by the Hevea laboratory, this family operation distills rose water and essential oil each May from Rosa damascena grown in the surrounding valley, needing roughly 375 flowers for a single litre. Its year-round boutique carries Ecocert-certified floral waters, rose enfleurage and dried buds, while the restored kasbah doubles as a guesthouse for the family that farms the roses. store page → · open in the atlas → - Kiko Milano Maroc Morocco Mall
Italian cosmetics brand with affordable on-trend makeup, nail polishes and skincare in a rainbow of colours. store page → · open in the atlas → - La Fibule Berbère Mogador / Morocco
In the Essaouira medina, Abdenbi Adnani's boutique sells Berber, Tuareg and Saharan jewelry, from traditional fibula brooches to bracelets and rings. Alongside new pieces it offers antique collectibles such as teapots, censers and hand-woven textiles. store page → · open in the atlas → - Label'Vie Fez Ville Nouvelle
Premium Moroccan supermarket — gourmet imports, fresh produce and a wide organic selection. store page → · open in the atlas → - Lacoste Morocco Morocco Mall
French crocodile logo brand known for polo shirts, tennis wear and preppy casual clothing. store page → · open in the atlas → - Lee Jeans Casablanca Maarif
Classic American denim with Rider jeans, Storm Rider jackets and contemporary fits for men and women. store page → · open in the atlas → - Les Huîtres Pascale Lorcy Dakhla Bay (Río de Oro lagoon), Dakhla
This oyster house raises its shellfish in the phytoplankton-rich lagoon of Dakhla Bay, the shallow Atlantic inlet the Spanish once called Río de Oro. The oysters carry a clean iodine note and firm texture, and are sold fresh to individuals, restaurants and hotels across Morocco and for export. store page → · open in the atlas → - Les Jardins des Biehn Boutique Fez Medina
The boutique at Jardin des Biehn sells Tamegroute pottery, Atlas carpets and rare textiles gathered on the Biehn family's travels. It sits inside their Fez riad, opened in 2010 in a former pasha's summer palace. store page → · open in the atlas → - Maison du Caftan Marrakech Marrakech / Morocco
Maison du Caftan Marrakech is a couture house descending from a business founded by Haj Abdellah Ben Brahim in 1981, making handmade caftans, takshitas, djellabas and menswear. Its online shop takes orders with secure CMI Morocco card payment and its boutique is at 65 Rue Sidi el Yamani, Marrakesh. store page → · open in the atlas → - Marrakshi Life Marrakech / Morocco / Online
Marrakshi Life is a Marrakech brand and weaving atelier making gender-neutral clothing exclusively from fabrics handwoven by its in-house artisans, with a focus on zero-waste practices. Its collections are made to order and sold through its online shop with global shipping. store page → · open in the atlas → - Mobilia Casablanca Sidi Maarouf
Contemporary Moroccan furniture brand with modern designs, modular sofas and affordable dining sets. store page → · open in the atlas → - Mobilia Fez Ville Nouvelle
A Fès showroom of Mobilia, Morocco's furniture and decoration retail chain, located in the Champs de Course quarter of the city's Ville Nouvelle — part of a network with outlets in Casablanca, Rabat and other Moroccan cities. store page → · open in the atlas → - Moroccan Tannery Fes
A Fes-based leather house working directly with local artisans to make jackets, bags, wallets, belts and poufs from natural leather. It sells online to tourists, designers and wholesale partners through dedicated buyer sections. store page → · open in the atlas → - Moroccan Touch Marrakesh / Morocco
Moroccan Touch designs kaftans, djellabas, and abayas in silk and velvet with hand embroidery, sold from its Marrakech showroom in the Sidi Ghanem district as well as a second store in Casablanca. The brand also ships its collections internationally through its online shop. store page → · open in the atlas → - Morocco Zellige Fes
A Fes zellige manufacturer founded around four decades ago, hand-cutting tiles from local Fassi clay across formats including 10x10, 5x5, hexagon, bejmat and mosaics. It offers custom design and ships worldwide, listing roughly 900 products. store page → · open in the atlas → - MyJadida El Jadida
This El Jadida-branded boutique sells Moroccan handwork direct to buyers, from naturally woven straw baskets and hand-embroidered pouches to potter's-wheel ceramics and rope-and-rattan light fixtures. Each piece is described with the traditional technique behind it, and the catalogue is expanding into handmade garden furniture. store page → · open in the atlas → - Nectarome Marrakech / Morocco
Nectarome — formally the Jardin Bio Aromatique Nectarome — is an organic aromatic herb farm and garden roughly 35 kilometers from Marrakech in the Ourika Valley, at the foot of the Atlas Mountains. store page → · open in the atlas → - Nespresso Fez Ville Nouvelle
Nespresso boutique — coffee machines, capsule pods and accessories for premium home coffee. store page → · open in the atlas → - Omari Zellige Fes (Ben Jelik potters’ lot)
A zellige and bejmat manufacturer at the Ben Jelik potters' lot in Fes, cutting tiles by hand from Fassi natural clay and selling direct to cut out intermediaries. It supplies wholesale and ships internationally. store page → · open in the atlas → - Ouarzazate City Boutique Ouarzazate / Online
This online boutique gathers southern Morocco's specialties in one place: Siroua Mountain saffron, Draa Valley dates, Kalaat M'Gouna rose water, Taznakht Amazigh rugs, and Tamegroute pottery. It runs a direct online shop in Arabic, French, and English, with each purchase supporting the local artisans and growers behind the goods. store page → · open in the atlas → - Palais Sebban 43 Derb Moullay Abdelkader, Marrakech
19th-century Marrakech riad-palace hotel at 43 Derb Moulay Abdellah Ben Hsseine, Quartier Laksour, in the Medina; restored into a 26-room property across five joined riads with three pools, a spa and hammam, courtyards with zellige tilework, and a rooftop terrace, minutes from Jemaa el-Fna. store page → · open in the atlas → - Patisserie des Princes 32 Rue de la Liberte, Gueliz, Marrakech
Marrakech's finest patisserie — French-Moroccan pastries, mille-feuille, cornes de gazelle and macarons since 1986. store page → · open in the atlas → - Pâtisserie Amoud Avenue Mohammed V, Gueliz, Marrakech
Traditional Moroccan pastries and French cakes. for msemen, briouats and excellent croissants. store page → · open in the atlas → - Rahba Kedima (Old Square) Medina, Marrakech
The apothecary square — baskets of henna, dried rose buds, amber blocks, spice pyramids and magic potions. store page → · open in the atlas → - Rahba Kedima Henna & Spices Rahba Kedima, Medina, Marrakech
The traditional apothecary square — henna, dried roses, amber, musk and spice blends sold from open baskets. store page → · open in the atlas → - Rhita Créations Rabat / Morocco
Rhita Créations is a Moroccan jewelry brand that hand-crafts contemporary silver and gold pieces at its Rabat atelier, which is open to visitors by appointment. Its collections, including chapelets, earrings and necklaces inspired by Moroccan motifs, are sold through the brand's online shop and at a Tiny Shop location in the Rabat medina. store page → · open in the atlas → - Riad 72 72 Rue Arset Awsel, Marrakech
Small luxury riad with just 5 rooms. Beautifully decorated, personalised service and a peaceful medina location. store page → · open in the atlas → - Riad Dixneuf La Ksour 19 Derb el Haraji, Marrakech
19th-century riad with a central courtyard, plunge pool and traditional Moroccan craftsmanship throughout. store page → · open in the atlas → - Riad Lyla Derb Rahba Lakdima, Marrakech
Late 18th-century Marrakech riad—six guest rooms in a restored medina house with central courtyard, pool, and wellness services near Jemaa el Fna. store page → · open in the atlas → - Riad Star 56 Rue el Bahia, Medina, Marrakech
Marrakech's jazz riad — owned by a British jazz singer. Live music, beautiful rooms and a warm artistic atmosphere. store page → · open in the atlas → - Riad Tzarra 22 Rue el Ksour, Medina, Marrakech
Owned by the same family as El Fenn — simpler, more affordable but with the same eye for design and detail. store page → · open in the atlas → - Roudana Targanet Taroudant / Online
Roudana Targanet prepares argan oil, amlou, and cosmetic products from the Moroccan argan tree, selling alimentary, cosmetic, and medicinal-herb lines through its own online shop with international shipping. The Taroudant-based cooperative is also listed as a visitor attraction on TripAdvisor, reflecting its roots as a working argan cooperative. store page → · open in the atlas → - Samsonite Casablanca Morocco Mall
Premium luggage, travel bags and business accessories with hard-shell spinner suitcases and leather briefcases. store page → · open in the atlas → - Socco Accessories Maarif
Trendy accessories boutique with bags, scarves, belts and costume jewellery for fashion-forward Moroccan women. store page → · open in the atlas → - Soufiane Zarib (Beni Rugs) Marrakech / Morocco
Soufiane Zarib sells authentic Beni Ourain and vintage Moroccan rugs and Tuareg mats, woven by Berber artisans in the Atlas Mountains and sourced through direct, fair-trade relationships. Its showroom is at 16 rue Sidi Ali Ben Hamdouch, Dar el Bacha, Marrakesh, open daily for visitors. store page → · open in the atlas → - Souk Semmarine (Main Souk) Medina, Marrakech
The central artery of the Marrakech souk — textiles, lanterns, leather goods, spices and crafts stretching for kilometres under covered alleyways. store page → · open in the atlas → - Souk Zrabia (Carpet Souk) Medina, Marrakech
Carpet auction souk — Berber rugs, kilims, Beni Ourain, Boucherouite and vintage carpets piled to the ceiling. Bargaining is essential. store page → · open in the atlas → - Souktana Saffron Cooperative Taliouine / Morocco
Founded in 1979, Souktana is a farmer cooperative of more than 150 growers in Taliouine, Morocco's saffron-growing region, selling hand-picked saffron threads, honey, and tea worldwide from its cooperative storefront on the N10. The co-op has represented Taliouine saffron internationally, including at the Salon International de l'Agriculture in Paris. store page → · open in the atlas → - Surf Maroc Shop Ain Diab
Casablanca surf culture store with boards, wetsuits and casual wear for Atlantic surfers, plus surf lesson bookings. store page → · open in the atlas → - Tetería Kasbah Souvenirs Albaicín
A Moroccan-style tetería on Calderería Nueva, the old Albaicín's souvenir-shop street, pouring mint and fruit teas beneath horseshoe arches, coloured glass lamps and carved wooden doors, alongside Moroccan goods and textiles. store page → · open in the atlas → - The Anou Cooperative Fez
An artisan-owned cooperative retailing work directly from Moroccan makers. The opened store page is specifically for its Fez location. store page → · open in the atlas → - Thuya Wood Medina, Essaouira, Morocco
This family workshop on rue Sidi Mohammed Ben Abdellah has cut and inlaid local thuya burl for more than thirty years, setting the grain with mother-of-pearl, ebony and lemonwood. The range runs from small hinged boxes and trays to full dining, bedroom and office furniture, all made on site and shipped internationally by UPS and DHL. store page → · open in the atlas → - Tommy Hilfiger Casablanca Morocco Mall
All-American preppy style with red, white and blue branding, polo shirts, chinos and classic outerwear. store page → · open in the atlas → - Touijar Tangier / Morocco
Touijar is a ready-to-wear boutique in the heart of Tangier, producing unique, contemporary-designed clothing without the need for tailoring, from suits to standout casual pieces. The shop at 134 Avenue Haroun Er Rachid is open six days a week and sells through both its physical boutique and an online shop. store page → · open in the atlas → - Xiaomi Store Morocco Maarif
Value-packed smartphones, smart home devices and lifestyle electronics from China's leading tech brand. store page → · open in the atlas → - Yellow Workshop Essaouira, Morocco
Luthier Hassan Laarousi builds guembris in small, medium and large sizes, carving the bodies from poplar, cedar, mahogany or walnut and heading them with dromedary skin and goat-gut strings. Some instruments add a Fishman pickup for amplified Gnaoua playing, and each one is made in Essaouira and shipped worldwide. store page → · open in the atlas → - YSL Bookshop Marrakech / Morocco
The YSL Bookshop sits at the end of the exhibition route inside the Musee Yves Saint Laurent on Rue Yves Saint Laurent in Marrakech, its design echoing Isabelle Hebey's 1966 Saint Laurent Rive Gauche boutique. It sells books on Yves Saint Laurent, fashion, and Morocco, along with LOVE-themed posters and postcards and reissued "Loulou de la Falaise" jewelry, payable by credit card only. store page → · open in the atlas → - Yves Rocher Maroc Maarif
Botanical beauty brand with plant-based skincare, haircare and makeup at accessible prices made in France. store page → · open in the atlas → - À L'Aube de Dakhla Av. El Aargoub, Dakhla
Founded by Issa Youssoufi and based on Avenue El Aargoub, this Dakhla import-export house handles the Atlantic catch of the southern coast, including tuna, anchovies, sardines, octopus, cuttlefish and squid. It packs and ships local seafood alongside Moroccan fruit and vegetables to international markets. store page → · open in the atlas →