ORBISFASHION HOUSES & BOUTIQUES IN AMSTERDAM 15 shops in the atlas.Illustration
Fashion Houses & Boutiques in Amsterdam
15 stores · curated ORBIS register
America Today began selling American labels on Amsterdam's Sarphatistraat in 1989, later adding a house label of casual clothing. I Love Vintage grew from an online vintage venture into a Prinsengracht shop, then introduced its own Bannou clothing line. Sukha works with linen and wool at Haarlemmerstraat 110, placing natural-toned clothing beside paper goods and other objects.
Dutch casual-wear chain opened 1989 on Amsterdam's Sarphatistraat by three friends selling American labels. Introduced its own America Today house label in 2002; now runs roughly 70 stores in the Netherlands and 15 in Belgium under Excellent Retail Brands.
Best for American-inspired Dutch casualwear.
America Today opened its first store in 1989 on Sarphatistraat in Amsterdam, founded by three Dutch friends who built the shop around imported American clothing brands sold at accessible prices, a concept that was new to the Dutch market at the time and quickly drew customers from across the country under the banner of 'American heritage' fashion.
The chain expanded through the Netherlands over the following years and opened its first store in Belgium in 1996. In 2002, the company shifted its focus by introducing its own in-house label, also called America Today, translating an American-inspired casual aesthetic, denim, basics and sportswear, into its own designed collections rather than relying solely on imported third-party brands.
In 2006, America Today became part of Excellent Retail Brands (ERB), a Dutch retail group. Under that ownership the chain continued to expand its store footprint, reaching roughly 70 locations in the Netherlands and 15 in Belgium. The business has kept its founding American-heritage positioning even as its own house label became the dominant part of what it sells, continuing to operate as a mid-market casual clothing retailer across the two countries.
Anna + Nina is part jewelry house, part maximalist cabinet: recycled 14K pieces, birthstone and initial charms, vintage rings, homeware, clothing and an assortment of outside labels. Worldwide delivery is explicit, but its multi-brand breadth makes it a retailer exception rather than a pure maker-only admission.
Best for Recycled 14K jewelry, birthstone and initial charms, personalized pieces and vintage rings
Butcher of Blue is a Dutch workwear-inspired brand, offering rugged jackets, shirts, and denim with vintage aesthetics. The range centers on Dutch workwear-inspired rugged clothing, with production associated with Netherlands.
Dutch variety-store chain (Hollandsche Eenheidsprijzen Maatschappij Amsterdam) founded November 4, 1926, in Amsterdam by Leo Meyer and Arthur Isaac as a fixed-price shop on Kalverstraat; now roughly 750 branches across nine countries.
Best for Dutch department store since 1926.
HEMA — short for Hollandsche Eenheidsprijzen Maatschappij Amsterdam, 'Dutch Fixed-Price Company Amsterdam' — was founded on November 4, 1926, by Leo Meyer and Arthur Isaac, who opened their first shop on Amsterdam's Kalverstraat. Their concept was to sell mixed everyday goods at a small number of fixed prices — originally 10, 25 and 50 cents, later extended to 75 cents and a guilder — bringing a department-store shopping model to ordinary customers rather than the wealthy clientele the era's grand department stores served. The chain expanded steadily before growing rapidly from 1958 onward, when HEMA became the first Dutch company to use franchising to open new locations. It has since become one of the most recognized retail names in the Netherlands, selling own-brand clothing, homeware, stationery, cosmetics and food items, including its stroopwafels. As of 2023, the chain operated close to 750 stores across nine countries, including a mix of company-owned and franchise locations outside the Netherlands, and the company marked its centenary in 2026.
Vintage and indie-designer retailer founded in 2006 in Amsterdam by siblings Babak and Faranak Mirjalili, grown from an online vintage venture into a bricks-and-mortar shop on Prinsengracht, later adding an in-house label, Bannou, in 2013.
MENDO calls itself a candy store for book lovers and the Nine Streets shop proves it — photography, fashion and design volumes stacked in black-walled perfection, plus MENDO's own published titles.
OU Boutique Stories offers a tightly styled women's wardrobe of boots, knitwear, jeans, coats, dresses and accessories through its own web shop and Amsterdam boutiques.
Best for A complete, accessible wardrobe edit presented through Amsterdam boutiques and an online
Patta’s retail identity extends into a running team founded in 2010 and a foundation focused on youth cultural education. Shop releases therefore sit within an active programme of group training, events and community projects.
Rain Couture treats the Amsterdam raincoat as city equipment rather than emergency clothing, designing refined outerwear for cycling and daily weather.
Best for Refined waterproof outerwear created around Amsterdam’s practical weather and bicycle cult
The online archive presents couture collections as complete visual projects rather than ordinary seasonal racks. Alongside fashion, shoppers encounter fragrances and collectible objects that extend the duo’s theatrical design language.
Dutch fashion retailer tracing to a 1917 Amsterdam menswear wholesaler founded by Edwin de Waal; the Hij menswear and Zij womenswear chains merged and were renamed WE in 1999. Now headquartered in Utrecht, part of the Logo International group, with stores across the Netherlands, Belgium and beyond.
Best for Accessible Dutch fashion.
WE Fashion's history runs back to February 1917, when Egbertus Hendricus ('Edwin') de Waal founded a men's clothing wholesale business on Amsterdam's Keizersgracht, which grew into the largest menswear wholesaler in the Netherlands. His son Karel took over in 1961 and a year later opened a small four-store retail chain, the Captain Shop, renamed Hij in 1962. A women's counterpart, Zij, launched in 1986; the two head offices merged in 1989, and in 1999 the shops were unified under the single WE banner. Despite its Amsterdam origins, WE Fashion's headquarters and distribution centre are now based in Utrecht, from where it manages stores across Europe. The company today sits within the Logo International fashion group, alongside brands such as O'Neill and Van Gils.
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