ORBISFASHION HOUSES & BOUTIQUES IN LONDON 35 shops in the atlas.Illustration
Fashion Houses & Boutiques in London
35 stores · curated ORBIS register
Ede & Ravenscroft makes legal and academic robes on Chancery Lane, also offering bespoke and ready-to-wear tailoring. Ghost London works with bias-cut, garment-dyed viscose crepe, with slip dresses central to the London label's clothing history. Needle & Thread makes embellished tulle gowns, drawing on English gardens and vintage textiles for its sequined eveningwear.
Browns brings designer clothing and fine jewellery together at its Brook Street boutique in London's Mayfair, within a listed townhouse. Its rooms also display shoes and accessories alongside selected homeware, with personal-shopping appointments available in dedicated styling suites. The business launched on South Molton Street in 1970, a separate chapter from its present Brook Street setting.
Best for Multi-brand designer fashion and personal shopping in Mayfair
Browns has played a documented role in London fashion retail across five decades. Its official history records a 2016 rebrand after roughly forty years under the earlier identity, followed by the opening of Browns East in Shoreditch in 2017. That experimental boutique mixed established designers with newer talent in a gender-neutral space. In 2018 Browns partnered with the British Fashion Council's NEWGEN initiative, continuing its support for emerging designers. A year later, the retailer launched Conscious, an edit focused on brands and products framed around their future environmental impact. The history also describes temporary Nomad projects, including a Berlin presentation in an abandoned supermarket. In 2020 the company marked fifty years in business. These milestones explain the current shop's structure. Designer womenswear and menswear remain central, but homeware, fine jewellery, made-to-order services and personal shopping extend the offer. Browns Brook Street and the 123V restaurant represent the present physical expression of a retailer that has repeatedly used new formats. The merchant's defining story is not category breadth alone; it is the repeated pairing of major houses with new design talent and experimental retail settings.
London tailoring house whose self-supporting waistband was invented by Alec Simpson in 1934, giving the DAKS name (from 'Dad' and 'slacks'). Sold through the Simpson Piccadilly store, Britain's largest menswear shop when it opened in 1936.
Best for Trousers, heritage
Daks traces to Simeon Simpson's bespoke tailoring business, founded in Whitechapel in 1894. In 1934, his son Alec Simpson took the company into ready-to-wear tailoring and invented the 'self-supporting' waistband - small rubber pads sewn into the waistband that held trousers in place without a belt or braces, aimed originally at golf and sportswear. The company held a worldwide patent on the design for years. The DAKS name itself was coined from 'Dad' and 'slacks.' The brand became the flagship of Simpsons of Piccadilly, which opened in April 1936 as, at the time, the largest menswear store in Britain, and Daks grew under that platform into one of the country's major ready-to-wear tailoring names, later expanding into its recognisable house check.
London luxury sleepwear — handmade pajamas, robes, and gowns in silk and fine cotton since 1926.
Best for Cotton pyjamas, silk robes and serious loungewear
Derek Rose operates as a London-based luxury sleepwear and loungewear maker with a heritage spanning nearly a century. The brand specializes in handcrafted pajamas, nightgowns, robes, and leisurewear produced in England using premium materials including silk and fine cottons. The company emphasizes meticulous tailoring, comfort construction, and fabric quality. Derek Rose positions itself in the luxury segment, with pieces designed for evening wear and special occasions as well as everyday sleepwear. The brand maintains a direct retail presence in London and sells through their online platform.
Established in 1689 to make ceremonial robes for the coronation of King William III and Queen Mary II, Ede & Ravenscroft claims the title of London's oldest tailor and continues to dress the judiciary, clergy and universities in bespoke gowns from its Chancery Lane shop. Alongside legal and academic robemaking, the firm produces bespoke and ready-to-wear tailoring, holding Royal Warrants earned across more than three centuries of trade.
Best for Legal and academic robes, bespoke tailoring
Eudon Choi is a London-based womenswear label known for tailoring that blends masculine cut with feminine sensibility. Collections span coats, dresses, tailored trousers, and knitwear sold direct at eudonchoi.com.
Best for Tailored contemporary womenswear by Eudon Choi
Eudon Choi is the eponymous womenswear label of the London-based, Korean-born designer, launched in 2009. Choi began his career designing menswear before turning that vocabulary — structured cuts, utilitarian details, vintage referencing — into ready-to-wear for women, a fusion that remains the label's signature: masculine tailoring softened by a feminine sensibility, expressed across coats, dresses, tailored trousers and knitwear. The approach earned early industry recognition, including the Fashion Scout Merit Award and the Elle Talent Launch Pad award in 2012. In 2017 the label expanded its reach with a collaboration for John Lewis, placing it alongside contemporaries such as Palmer//Harding in the department store's push toward emerging British design talent. The house remains a small independent operation — roughly five staff — run from Studio 7 in the Rose Lipman Building on De Beauvoir Road, London N1, a shared creative workspace rather than a public-facing shop. Eudon Choi has no standalone retail store of its own; the collections are sold through wholesale concessions at Fenwick, Harvey Nichols and John Lewis, through the independent boutique Salt, and direct via eudonchoi.com, which ships to the UK, France, Germany, Italy, Spain, the United States and Canada.
London menswear and womenswear label founded in 2000 by Scottish-born designer Cathal McAteer; still independently owned, with five stores across London and a following that includes musicians and artists drawn to its understated, texture-driven separates.
Best for Subtle detail polos; Subtle details, understated
Folk Clothing was founded in London in 2000 by Cathal McAteer, a Scottish designer who had worked as a clothing buyer in Glasgow before moving to London to start his own label. The name 'Folk' was chosen to suggest something democratic. McAteer's design approach favors clothes that are easy to wear, built with attention to fabric texture and subtle detail. A quarter-century on, Folk remains independently owned and operates five bricks-and-mortar stores in London.
Ghost London launched four decades ago and makes women's contemporary clothing with a vintage feel. Its viscose fabrics are woven exclusively for the label, and its prints are designed in-house each season. Almost every garment is garment dyed, cut oversize in greige cloth and boiled so it shrinks and takes a deeper colour. The finished pieces can be machine washed at 30 degrees.
Best for Garment-dyed viscose dresses and separates with a vintage feel
Ghost London launched four decades ago and now works as an established house for women's contemporary clothing. Its collections keep a contemporary vintage feel, with feminine lines and modern silhouettes alongside signature garment dyed pieces. Every fabric is produced and woven exclusively for the label from viscose yarns, and every print is designed in-house each season in the same vintage-inspired spirit. The garment dye process defines the house. Each piece is first constructed in raw greige cloth and cut several sizes larger than its finished size. The made-up garment is then boiled at high temperature, shrinking as it takes the dye, which gives the viscose a softer, more fluid hand and a deeper colour than piece dyeing. The same process makes the clothes practical to own. Almost every garment, bridal wear included, can be machine washed at 30 degrees or washed by hand, then reshaped while damp and steamed on the reverse if needed. The range runs from tea dresses and slip dresses to separates and knitwear, together with a wedding collection that includes bridesmaid dresses, all sold from the label's own online shop.
London gunmaker (1814) and sporting brand — shotguns, rifles, and a full country clothing line. Part of Richemont. The firm has occupied James Purdey the Younger's Audley House on the corner of South Audley Street and Mount Street since 1882.
Founded in 2013 by William Green and Tom Horne, this London menswear label built a modular capsule system around 'The Hood,' a tailored hoodie that first sold through Colette in Paris and Isetan in Japan.
Best for Modular Clothing, Essentials
L'Estrange London was founded in 2013 by William Green and Tom Horne, who started from a simple question: why was the hoodie, a favorite garment for many men, treated as something to be worn only when lounging at home rather than as part of a considered wardrobe? Their answer was "The Hood," an elevated, tailored take on the classic hoodie designed to bridge smart and casual dressing, built with premium construction and a fitted cut. The piece found early traction with some of the era's most selective retailers, including Paris's influential concept store Colette (since closed) and the Japanese department store Isetan. From that single garment, the founders built out a wider modular clothing system: pieces designed to be seasonless, interchangeable and versatile across settings, under the guiding philosophy "With less, do more." The brand frames this approach explicitly as a wardrobe-reduction strategy, positioning owning fewer, better-made pieces as the alternative to disposable fast fashion. More recently, L'Estrange has extended that thinking to retail itself, committing to a biophilic-design approach for its physical stores as part of a stated pursuit of degrowth within the fashion industry.
ME+EM builds women’s wardrobes around precise cuts, strong fabrics and details intended to improve fit or versatility. The range spans tailoring, knitwear, dresses and travel-friendly separates rather than trend-led capsules alone.
Carnaby Street mod label founded by Javid Alavi in 1967, trading name registered 15 September 1967; grew from a Kingly Market stall into a global Harrington-jacket brand.
Best for Mod clothing, retro; Harrington, mod; Mod Clothing; Sta-press trousers
Merc was founded by Javid Alavi in London in 1967; the Merc trading name has been in continuous use since 15 September 1967. The business began trading from Kingly Market and Carnaby Court, with the Merc name initially displayed only inside the shop, before it expanded into a full shop on Carnaby Street. In its early years the shop also stocked other brands, including Fred Perry, Farah and Lonsdale, before later dropping outside labels to sell exclusively its own Merc-branded merchandise. Though the brand's roots are in mod and skinhead style - it became closely associated with Harrington jackets and target-motif polo shirts through the 1970s and 1980s revivalist scenes - Merc has since broadened into a worldwide retail and wholesale business.
Mouki Mou is Maria Lemos's concept shop at 29 Chiltern Street in Marylebone, opened in May 2013 and named after her daughter. A quiet ground floor holds jewellery and fragrance. A spiral staircase leads to small tiled rooms of clothing and objects chosen on her travels, from Daniela Gregis and dosa to Ted Muehling. A second London space, M.II, and an Athens shop have followed.
Best for Considered clothing and jewellery across small tiled rooms on Chiltern Street
Mouki Mou is a concept shop at 29 Chiltern Street in Marylebone, opened in May 2013 by Maria Lemos and named after her daughter. Lemos founded the Rainbowwave showroom, the UK agent for labels such as Peter Pilotto and Carven. She built the shop from things found on her travels, wanting something small and personal, and simple. The 750 square foot space was designed by Pentagram, and at first it deliberately ran without an online store. A quiet ground floor holds delicate jewellery and fragrance. A spiral staircase leads down to a warren of small rooms floored with encaustic tiles. The edit favours clothes that improve with age and jewellery meant to last, along with beauty products for everyday use. Makers include Daniela Gregis and dosa, Sofie D'Hoore and Arts & Science, and the jewellers Gabriella Kiss and Ted Muehling, plus the potter K.H. Würtz. Lemos asks customers to slow down and take time to look and touch. The house has since added a second London space, M.II, and a shop in Athens. Online orders are shipped from the Chiltern Street store in London.
Men’s luxury fashion platform with curated designer menswear, footwear, watches, grooming and lifestyle, now operating as one of the luxury segments within LuxExperience.
Best for Curated luxury polos; Curated luxury menswear
London eveningwear label founded in 2013 by designer Hannah Coffin, specializing in hand-sequined and embellished tulle gowns inspired by English gardens and vintage textiles.
Best for Sequins, Occasion Dresses
Needle & Thread was founded in 2013 by British designer Hannah Coffin, who traces her interest in sewing to being given a Singer sewing machine by her grandmother as a child. She studied Fashion and Textiles at Ravensbourne University in London and worked in the fashion industry for roughly a decade before launching her own label. The brand's identifying signature is hand-embellishment - sequin work, embroidery and other applied detailing on tulle and similar fabrics - applied to gowns, day dresses, bridalwear and, more recently, childrenswear, knitwear and loungewear. Coffin remains the brand's founder and CEO, stocked internationally by department stores including Harvey Nichols.
Eton's outfitter since 1865 — flamboyant gowns, silk dressing robes, and proper shirts. Famed too for embroidered velvet slippers and silk dressing gowns.
London womenswear brand founded 2015 by Andrew Xeni, backed by New Look founder Tom Singh; B-Corp certified, known for printed midi dresses made in zero-waste capsule collections.
Best for Trendy, Sustainable
Nobody's Child was founded in London in 2015 by Andrew Xeni, aiming to make stylish, affordably priced womenswear produced more responsibly than typical high-street fashion. The business drew early backing from Tom Singh, founder of New Look, and grew through a direct-to-consumer model alongside concessions with ASOS, John Lewis, Selfridges and others.
The brand's structural distinction is its zero-waste capsule production model: rather than running large speculative print runs, Nobody's Child produces smaller, more considered batches to reduce leftover stock and textile waste. It is B-Corp certified, a third-party verification of its social and environmental practices, and organizes its public commitments around four pillars it calls People, Planet, Product and Progress.
Its most recognizable product line is printed dresses — florals, ginghams and polka dots across mini, midi and maxi lengths — which anchor the brand's identity more than any single signature style.
Savile Row institution with a ready-to-wear one-piece collar shirt program — including the Blue Stripe Linen one-piece collar shirt. Ready-to-wear and bespoke options.
London womenswear label founded in 2020 by Jordan Razavi to sell responsibly made clothing at accessible prices. B Corp certified; uses deadstock UK-mill fabrics and recycled materials, and partners with climate group Earthly to offset emissions.
Best for Sustainable, Accessible
Omnes was founded in London by Jordan Razavi, who launched the brand in 2020, during the pandemic, after growing frustrated that fast fashion dominated affordable price points while genuinely sustainably made clothing was priced out of reach for most shoppers. The name Omnes is Latin for 'all,' chosen to reflect the idea that fashion's environmental problems require everyone — not just a wealthy niche market — to be able to participate in more responsible buying. Rather than treating sustainability as a luxury add-on, Omnes built its business model around deadstock fabric sourced from UK mills together with natural, recycled and recyclable materials, aiming for classic and fashion-forward silhouettes at prices closer to high-street fashion than to premium sustainable labels. The company is B Corp certified and is an accredited Living Wage Employer. It also partners with the climate organisation Earthly to measure its carbon emissions and invest in offsetting them, a step the brand describes as making it carbon positive. Despite launching at the height of the Covid-19 pandemic, Omnes built its early customer base largely through word of mouth before expanding its retail presence, including pop-up activity in London.
Simon Crompton's shop sells the one-piece Friday Polo itself — Caccioppoli piqué, hand-made in Naples under Luca Avitabile's eye, the garment that mainstreamed the construction.
Reiss designs contemporary clothing from its London atelier, with collections spanning womenswear and menswear alongside clothing for children. The brand began with a Bishopsgate shop in 1971 and later developed an international network of stores and concessions. Its Regent Street listing highlights occasionwear and more relaxed styles, with accessories offered alongside the clothing.
Best for Contemporary clothing for occasions and everyday wear
London menswear designer Steven Stokey-Daley — poetic tailoring, subversive tailored silhouettes, and narrative-rich collections exploring British identity.
Best for Narrative British fashion
S.S.DALEY emerged as one of Britain's most prominent independent fashion houses following founder Steven Stokey-Daley's creative vision. Established in 2020, the label has won the LVMH Prize (2022), the BFC Newgen Award (2021), and the Queen Elizabeth II Award for British Design (2024). The brand fuses classical tailoring craftsmanship with deliberate subversive detail—exploring themes of youth, class, and identity through unconventional silhouettes and hand-finished textiles. Stokey-Daley draws extensively from the University of Westminster's archival collection of historical menswear and his apprenticeship under London's master tailors to interpret and manipulate upcycled vintage fabrics into whimsical, class-crossing garments. Collections are literary and romantic, rooted in British cultural history, folklore, and pastoral tradition—visible in recurring signatures like intarsia knitwear, embroidered animal motifs, and painterly printed silks. Harry Styles acquired a minority investment stake in January 2024.
Neoclassical palace on the Thames — courtyard fountains, ice skating in winter, fashion exhibitions, and the cultural centre that defines London summers.
Best for Courtyard fountains, ice skating, fashion exhibitions.
Chiltern Street menswear shop that helped establish the street as a specialist menswear address, editing clothing and accessories from Japan, Italy and Scandinavia into a focused international selection. The value is the cross-country curation and calm retail format rather than a claim to stock the “best” of each market.
The hallowed name of British fashion — from punk provocateur to couture heights. Tartan, the orb logo, and irreverent luxury. An indelible mark on fashion history.
Best for Punk heritage and British couture
Vivienne Westwood and Malcolm McLaren's shop at 430 King's Road — Let It Rock, then SEX, then Seditionaries — dressed the Sex Pistols and effectively wardrobe-designed punk itself: bondage trousers, safety pins, slogan tees as provocation. When Westwood pivoted to the catwalk with 1981's Pirate collection, she brought the insurrection with her and aimed it at history — corsets, crinolines and tartan re-cut as critique, the orb logo crowning it with mock-heritage.
The paradoxes were the point: the punk who adored the eighteenth century, the republican dame (DBE 2006) who wore her honors ironically, the fashion designer who told people to buy less. Climate activism consumed her later decades as fully as design.
She died in 2022; Andreas Kronthaler, her husband and decades-long co-designer, continues the house's couture line under his own byline. The mini-crini, the Anglomania tartans, the pearl orb chokers on every Gen-Z neck: the establishment's favorite anti-establishment, permanently.
British contemporary womenswear brand founded in 1976 by Lucille and Richard Lewin, starting as a Hampstead boutique; relaunched in 2008 under Jane Shepherdson toward a minimalist, 'effortless' aesthetic.
Best for Contemporary, Urban
Whistles was founded in 1976 by Lucille and Richard Lewin, who opened their first boutique in Hampstead, London. Lucille Lewin had trained at Harvey Nichols' 21 Shop before striking out on her own, and her store built a reputation stocking clothes from young, largely unknown designers; she began producing an in-house Whistles range in 1985. In January 2008, former Topshop brand director Jane Shepherdson bought a 20% stake and took over as chief executive, steering Whistles away from its earlier boho-chic identity toward the pared-back, minimalist, 'effortless' aesthetic it is now known for. Today Whistles operates as a British contemporary womenswear brand with more than 40 standalone stores.
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