Linen and home-textile house founded 1998 in Ho Chi Minh City by former Paris fashion editor Catherine Denoual, working with local embroiderers and rattan weavers; now four boutiques across Asia.
Best for Linen and home textiles from a Saigon house founded in 1998
Catherine Denoual Maison traces to 1995, when Catherine Denoual, previously a Paris fashion editor, settled in Vietnam with her family. After hiring a local embroiderer to help decorate her own new home in Saigon, Denoual began developing her own linen and home-textile designs, working with local artisans. The house was established under her name in 1998 and began showing at Maison & Objet, the Paris home-design trade fair, from 1999 onward. It opened its first boutique in 2006 and now operates four boutiques across Asia, with documented Ho Chi Minh City addresses including 38 Ly Tu Trong in District 1. Products include bed and table linens, embroidered lampshades, rattan storage pieces, hand-painted porcelain and glass-bead lighting, all produced in Vietnam.
Founded in 1997 in a centuries-old lacquer-village district of Binh Duong province, near Saigon, Hanoia is now a Hanoi-based lacquerware house employing roughly 300 craftspeople. It makes lacquered boxes, trays, vases and home accessories.
Best for Vietnamese lacquerware boxes, trays and home accessories from a Hanoi maison
Hanoia traces its origin to 1997, when a workshop was set up in Binh Duong province, near Saigon, in a district with a lacquer-craft history reaching back to the fourteenth century. The founding group began with a small handful of artisans learning and applying traditional Vietnamese lacquer techniques, before the Hanoia brand itself was formally built around that workshop roughly two decades later.
The company has since grown into a larger operation headquartered in Hanoi, with production split between workshops in Hanoi and Binh Duong employing around 300 craftspeople in total. Its catalogue spans decorative lacquer boxes in round, square and rectangular forms, vases, serving trays, and an expanding line of lacquered home furnishings, alongside fashion accessories and jewelry that apply the same lacquer surface techniques to non-tableware objects.
Hanoia positions its output as a collaboration between international designers and Vietnamese artisans working in the inherited techniques of the country's traditional lacquer villages, releasing named collections on a seasonal cycle rather than a single static product line.
This workshop produces handwoven and hand-finished homewares made by women artisans, including those facing economic hardship, across several regions of Vietnam. It operates under Fair Trade principles, channeling proceeds back into the artisan communities rather than mass manufacturing.
Nay Mai Tạp Hóa was founded by Tân Nguyễn and his partner Ý, who opened the shop in 2024 in Bình Thạnh, Ho Chi Minh City.
Best for Vietnamese design, household goods, and gifts
Nay Mai Tạp Hóa was founded by Tân Nguyễn and his partner Ý, who opened the shop in 2024 in Bình Thạnh, Ho Chi Minh City. Both grew up in Vietnam, moved to the United States for high school and college, and met while working a cafeteria job at Seattle Central College. After graduating and trying to build design careers in Seattle, the pair returned to Saigon in late 2022, prompted by a difficult creative-industry job market and the pandemic's lingering effects. The shop occupies a property with personal significance: it is the house where Tân grew up, and the couple lives on the second floor behind the studio space, describing the whole building as 'their home.' Nay Mai operates as an umbrella for several ventures at once, stocking clothing, artwork, zines and jewelry from Vietnamese and international designers alongside two in-house labels, Soulvenir and Nay Mai. Soulvenir began in 2017 as Tân's personal graphic-design project exploring Vietnamese culture through single-color screen prints; its name is drawn from a Vietnamese saying printed on the shop's own doors, 'Here Today, There Tomorrow,' which also gave the store its name. As Ý has put it: 'Soulvenir is the connection with the cultural part of us, and Nay Mai is our playground.'
Sadéc District makes contemporary Vietnamese homeware rooted in the craft villages of the Mekong Delta. Its founders first found handmade work in Long Xuyên and Sa Đéc before travelling on through Laos, Cambodia, Thailand and Myanmar. The range spans ceramics and woven rattan as well as wood and glass, and there are textiles and metal pieces too. Each piece combines traditional technique with modern design. Its Saigon shop is on Xuan Thuy in Thao Dien, District 2.
Best for Locally made Vietnamese decorative wares, ceramics, and handcrafts
Sadéc District is a Vietnamese homeware label whose journey began in Long Xuyên and Sa Đéc and the provinces of southwestern Vietnam. There its founders found handcrafted products made by generations of local artisans. From there they travelled through the wider Mekong region, taking in Laos, Cambodia, Thailand and Myanmar. They were looking for work rooted in the artistic traditions of river communities. The collection pairs that craft with contemporary design. Pottery and tableware come from skilled ceramicists, and baskets are woven from rattan and bamboo. Wooden furniture and serving boards sit alongside glass vases and candle holders. Cushions and table linens are joined by decorative metal accents. Some pieces combine several of these materials in one object. Singapore Airlines' SilverKris guide describes the business as formed by a coterie of local designers. It notes homeware from glasses to ceramics inspired by the craft villages of the Mekong Delta. Qantas Travel Insider places the relocated Saigon shop on Xuan Thuy in Thao Dien, District 2. It lists tableware and kitchenware alongside ceramics and rattan pieces among the stock. The company says its aim is to keep exploring every country connected by the Mekong River.
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