Alena Akhmadullina is a Moscow fashion house selling ready-to-wear dresses, knitwear and accessories from its flagship boutique-atelier on Pozharsky Lane as well as through its own online shop. The current collection features linen dresses with hand embroidery and form-holding knitwear priced up to roughly 440,000 rubles.
Best for Hand-embroidered linen dresses and form-holding knitwear from the Pozharsky Lane atelier
Bella Potemkina runs a Moscow workshop making limited hand-worked eveningwear. The founder danced ballet for over eleven years, and the collections draw on the rehearsal room and on historical dress. Jacquard, velvet, tulle, lace, pearl embroidery carry the work, cut into bustier dresses and corseted silhouettes. Boutiques trade in the Riviera centre on Avtozavodskaya and in Afimall City.
Best for Hand-worked Russian eveningwear in jacquard, velvet and pearl embroidery.
Bella Potemkina describes her label as a workshop making vintage dresses in a contemporary form. She danced ballet for more than eleven years in her youth, and the collections keep returning to that material, to the barre, the rehearsal room, the wardrobe of Giselle and The Nutcracker, and historical dress. The stated references are boho chic, baroque, neo-vintage, Empire and French aristocratic style. The dresses are limited and hand-worked. Royal jacquards, velvet, textured tulle, raised lace, three-dimensional embroidery and panels worked with pearls carry most of the effect, and the house argues that this level of detail is out of reach of mass production. Corsets shape the waist. Ruffles, bows and flounces do the romantic work, and peony prints run through the cloth. Bustier dresses over layered tulle skirts point back at Versailles, and the jewellery beside them uses cameos, old medallions, antique angels. Five collections carry the Belle prefix, which are Banquet, Fleur, Amour, Jacquard and Chic. Beyond dresses the label makes furs, skirts, corsets, blouses, trousers, jackets, suits. Shoes come with them, along with accessories that include turbans, gloves, collars, clutches. The Moscow boutiques stand in the Riviera centre on Avtozavodskaya and in Afimall City on Presnenskaya embankment. An online boutique sells the same range beyond the two Moscow rooms.
Laroom is a Moscow womenswear label selling dresses, knitwear and tailored separates styled as a modern take on aristocratic classics, with a showroom on Novoryazanskaya Street near Komsomolskaya. The brand offers an in-house tailoring service and ships nationwide through its online shop.
Walk of Shame is a Russian fashion label selling its own dresses, knitwear, denim and accessories for women and men through its online shop. The brand also maintains a dedicated physical-stores directory, so shoppers can use the same label-specific assortment online or locate an in-person store while browsing the current collection.
Best for Fashion, womenswear, menswear, designer clothing
YANA is designer Yana Raskovalova’s fashion house, selling gold and silver fine jewelry alongside haute couture and ready-to-wear clothing, shoes and bags. The house operates dedicated boutiques and representation points as well as its online collections, with high jewelry, couture and occasion dressing at the center of the assortment and accessories extending the same formal house style.
Best for Fashion, jewellery, womenswear, accessories