American eyewear splits three ways here: handmade frames, surf-shop racks, and the mall wall. Krewe builds hand-carved acetate eyewear frames and sunglasses from New Orleans, where the workshop designs and prototypes every frame in-house. Hobie Surf Shop boards the surf end with surfboards, apparel, wetsuits, sunglasses. Sunglass Hut runs the multibrand sunglasses wall from beachfront to airport styles.
The Wings Over the Rockies Museum Store sells aviation- and space-themed jewelry, apparel, books, and collectibles from the Air & Space Museum at 7711 East Academy Blvd in Denver, as well as from the Exploration of Flight location at Centennial Airport. Featured items include Randolph aviator sunglasses, Hot Wings die-cast collectibles, and Red Canoe bags and hats.
Occupying a 20,000-square-foot space at 3400 Collins Avenue in Miami Beach's Faena District, Curio is a multi-brand boutique selling designer resortwear, jewelry, shoes, and sunglasses from labels like Chloe and Saint Laurent. The store also runs sister locations in Southampton and Chatham, New Jersey.
Kent Wang is a menswear brand that began with hand-sewn pocket squares in 2007. The collection has expanded to suits and accessories, including sunglasses and cufflinks. Its direct-to-customer approach centres on classic designs without visible branding, making the website a starting point for comparing the range.
Best for Classic menswear and accessories without prominent branding
Kent Wang is a company of three people making classic menswear at reasonable prices. The founder is candid about how it started. In 2007 he could not find the hand-sewn pocket squares he wanted in any local shop, so he made them himself.
It has since expanded into every corner of menswear, from suits to sunglasses, on the same principle he began with, which is to make the things he would want to wear himself.
The pricing policy is the part worth knowing before you buy. There are no sales and no discounts. The argument is that one low price for everyone at all times is more honest than inflating a retail figure so it can be marked down later.
There are no limited editions and no limited-time offers either, so a good product stays available and can still be bought years afterwards. The same plainness runs through the catalogue. Nothing carries an invented colour name, and a captoe balmoral is called a captoe balmoral on the reasoning that it tells a buyer more than a street name would.
Operating at Pike Place since 1930, this fish market is known for fishmongers who toss customers' orders across the counter. It ships fresh Northwest seafood nationwide.
Best for Fresh Pacific Northwest seafood and the fish-throwing spectacle
This Main Street shop carries jewelry by local artisans and noted designers such as Ayala Bar and Chan Luu, alongside French and Italian perfume, eyewear, handbags and hand-blown American glass. A second location trades in Vineyard Haven, and many of the pieces are one of a kind.
Running in Corolla since 1996, this shop stocks surfboards, bodyboards, skimboards and stand-up paddleboards alongside wetsuits, swimwear and sunglasses. The same team runs surf, SUP and kiteboard lessons and rents gear with free delivery up and down the Currituck beaches.
Rooted in the surf community since 1954, Hobie Surf Shop sells Hobie surfboards, apparel, wetsuits, sunglasses and coastal goods alongside brands like Patagonia, O'Neill and Vissla. It operates four Orange County stores in Dana Point, Laguna Beach, San Juan Capistrano and San Clemente plus a full online shop.
Best for Surf shop, surfboards, apparel, wetsuits, sunglasses
New Moon is a family-owned women's boutique that has dressed Cambria for around 30 years, carrying labels such as Tempo Paris and Olive Hill across a strong range of plus sizes. Racks hold dresses, denim, tops, jewellery and eyewear in bohemian-to-tailored styles.
Family-run since 1975 and now on the corner of Arenas and South Palm Canyon, this general store is a one-stop shop for gifts and souvenirs. Its shelves hold souvenir shirts, magnets, mugs, sunglasses, swimsuits and more for locals and visitors.
Best for Souvenir shirts, magnets, mugs, sunglasses and swimwear
Spanish digital-native fashion brand founded 2012 in Alicante by Israel Vives and Rafael Tormo (also behind Hawkers eyewear); sells classic-style polos, knitwear and casualwear mainly online, and is B Corp-certified.
Best for Polo lifestyle
The Polo Club at poloclub.com is a Spanish fashion company founded in 2012 by Israel Vives and Rafael Tormo - the same team behind the sunglasses brand Hawkers - and based in Alicante. It positions itself as reinventing classic wardrobe staples: polo shirts, t-shirts, shirts, sweaters, jackets, and accessories for men, women and children. The company sells primarily through its own e-commerce platform rather than physical stores, operates a loyalty program, and describes itself as a certified B Corp with a dedicated sustainability program. It has grown into a team of more than 80 people.
R.L. Winston Fly Rods has built bamboo and graphite fly rods in Twin Bridges, Montana since 1929, now also making Bauer fly reels and its own sunglasses line. Rods, reels, and merchandise are sold through its own online shop as well as a network of dealers.
Founded by Harry Ryba, the self-styled 'Fudge King' of Mackinac Island, Ryba's still hand-crafts creamy fudge as a public spectacle in its shops. Its signature pink boxes are sold on the island and shipped through the online store.