What Kent Wang is known for

Kent Wang is a menswear brand that began with hand-sewn pocket squares in 2007. The collection has expanded to suits and accessories, including sunglasses and cufflinks. Its direct-to-customer approach centres on classic designs without visible branding, making the website a starting point for comparing the range.

Kent Wang is a company of three people making classic menswear at reasonable prices. The founder is candid about how it started. In 2007 he could not find the hand-sewn pocket squares he wanted in any local shop, so he made them himself.

It has since expanded into every corner of menswear, from suits to sunglasses, on the same principle he began with, which is to make the things he would want to wear himself.

The pricing policy is the part worth knowing before you buy. There are no sales and no discounts. The argument is that one low price for everyone at all times is more honest than inflating a retail figure so it can be marked down later.

There are no limited editions and no limited-time offers either, so a good product stays available and can still be bought years afterwards. The same plainness runs through the catalogue. Nothing carries an invented colour name, and a captoe balmoral is called a captoe balmoral on the reasoning that it tells a buyer more than a street name would.