Rainwear is part of Aquascutum's history, following John Emary's London business and its work with rain-repellent wool. The outerwear house dates to 1851, with trench-coat development also associated with its clothing. On Savile Row, Dege & Skinner combines tailoring with bespoke shirts, including a one-piece collar available on commission. Gieves & Hawkes also offers a bespoke shirt programme with a one-piece collar, alongside its tailoring work.
Anderson & Sheppard has been a Savile Row tailoring house since 1906. Per Anderson set the fluid cutting style that still distinguishes it. The house cut favours easy movement and a natural body line, passed down through an unbroken chain of cutters and tailors. The firm currently trains nine apprentices, holds a Royal Warrant as tailors to the King, and works from 32 Old Burlington Street.
Best for Bespoke Savile Row tailoring in the house's fluid, easy-moving cut
British outerwear house founded 1851 by John Emary in London, credited with early rain-repellent wool and trench-coat development; held royal warrants from 1897 and reportedly dressed Winston Churchill and Margaret Thatcher.
Best for Weatherproof outerwear; Club check pattern
Aquascutum was founded in London in 1851 by John Emary; the name combines the Latin aqua (water) and scutum (shield). The company is credited with early rain-repellent woollen cloth, the raglan sleeve, and development of the trench coat, which it supplied to British officers during both World Wars. It received royal warrants across several reigns, starting in 1897, and its coats are reported to have been worn by figures including Winston Churchill and Margaret Thatcher. The brand has since changed hands multiple times and now operates partly through licensing arrangements.
Savile Row institution with royal warrants — bespoke tailoring and shirt program. One-piece collar available on bespoke shirt orders. Established 1771.
Best for Bespoke Savile Row tailoring with royal warrants and one-piece-collar shirts, since 1771.
Savile Row tailor at 11 Savile Row, London, tracing to an 1809 breeches-making business; became H. Huntsman & Sons under Henry Huntsman in 1849, earned its first royal warrant in 1886, and moved to Savile Row in 1919.
Best for Legendary tailoring, heritage; iconic Savile Row bespoke shirts
Savile Row's one-button power. Since 1849 the house has cut with hunting-pink heritage in its cloth rooms and a silhouette so distinct the movies borrowed it — Kingsman was built on this shop. One button, high armholes, and the conviction that a jacket should stand at attention even when its wearer doesn't.
A St James’s wine merchant since 1698 — the great coffee scales that weighed Byron and Beau Brummell still in the shop, two royal warrants, cellars running under St James’s.
Best for Fine wine, whisky, the Good Ordinary Claret
The scales are the thing to understand first. Just inside Britain's oldest wine merchant stand the great coffee scales, and for two centuries the custom of the house was to weigh not the goods but the customers. Byron sat in those scales. So did Beau Brummell. The ledgers recorded their weights alongside their wine bills, with a discretion that made the practice a privilege rather than an indignity — an intimacy between merchant and client that tells you what kind of relationship this shop has always sold alongside the claret.
Trading at 3 St James's Street since 1698, Berry Bros. predates the very idea of the wine list as most of the world knows it. Beneath the shop, cellars run under St James's itself — bottles aging below the pavement where London walks unaware. Above ground, the house holds two royal warrants, supplying the palace as it has across centuries of coronations.
And yet the most quietly radical thing Berry Bros. sells is honesty. Its famous house claret is named, with three hundred years of confidence behind the joke, Good Ordinary Claret — a wine whose entire marketing is the refusal to oversell. A house that has tasted everything, weighed poets, and cellared bottles through every war since the Glorious Revolution has earned the right to tell you plainly: this one is good, ordinary, and exactly what it says. Fine wine and whisky for the collectors; the Good Ordinary for everyone who understands that the oldest merchant in Britain has nothing left to prove.
D.R. Harris has traded as a chemist in St James's, London, since 1790 and holds a Royal Warrant. Arlington, its house fragrance, remains a signature at the same address.
Best for Since 1790, Arlington, and the Queen's chemist.
Tracing back to a cheese stall Stephen Cullum set up at Clare Market in 1742, the business took its name after Harry Paxton and Charles Whitfield joined the Cullum family firm and has sold cheese from 93 Jermyn Street ever since. It has held Royal Warrants continuously since 1850, beginning under Queen Victoria and currently under King Charles III.
Founded in 1902 by master chocolatier Antoine Dufour, Prestat lays claim to originating the chocolate truffle and held two Royal Warrants from the Queen Mother, in 1975 and 1999. Roald Dahl gave the brand a cameo in his novel My Uncle Oswald, and its truffles are still sold from a small shop in Piccadilly's Princes Arcade.
Established in 1689 to make ceremonial robes for the coronation of King William III and Queen Mary II, Ede & Ravenscroft claims the title of London's oldest tailor and continues to dress the judiciary, clergy and universities in bespoke gowns from its Chancery Lane shop. Alongside legal and academic robemaking, the firm produces bespoke and ready-to-wear tailoring, holding Royal Warrants earned across more than three centuries of trade.
Best for Legal and academic robes, bespoke tailoring
Cuban and international cigars, pipes, and pipe tobacco from a St James's Street house tracing to an 1787-founded predecessor, with seven royal warrants.
Best for Cuban and international cigars, pipes
James J. Fox traces its lineage to two joined businesses: Robert Lewis, which began trading tobacco in 1787 at 14 Long Acre, Covent Garden, only moving to its present St James's Street address decades later, and James J. Fox, formed in Dublin in 1881. James J. Fox opened its first London shop in 1947 and acquired Robert Lewis outright on 14 September 1992, uniting the two houses at 19 St James's Street, where the business still trades today. Between them the two names collected seven royal warrants; the first, per the company's own heritage page, was granted by Queen Victoria (independently dated to around 1850), and the last came in 1997 from Queen Elizabeth the Queen Mother.
The shop sells Cuban and international cigars, pipes and premium pipe tobacco, alongside cigar accessories such as humidors, cutters and lighters, and holds concession departments inside Harrods and Selfridges. Its basement houses the Freddie Fox Museum, named for Frederic James Fox, who led the business through the twentieth century and established what the company describes as the world's first duty-free tobacco outlet. The museum displays the company's historic sales ledgers, Sir Winston Churchill's cigar cases, and what is presented as the oldest surviving box of Havana cigars, dated 1851.
Recorded customers across the shop's history include Churchill, Oscar Wilde, and members of British and foreign royal families, documented in the surviving ledgers now kept on site. The current premises at 19 St James's Street sit a short walk from Piccadilly in London's traditional gentlemen's-shopping quarter, and the business continues to trade as a dedicated cigar and pipe tobacconist rather than a general tobacco retailer.