Japanese shoemaking splits between bespoke benches that work by appointment and split-toe tabi sold off the rack; almost nothing sits in between those two prices. Yohei Fukuda hand-welts bespoke shoes by appointment in Tokyo. Foot the Coacher builds artisan shoes with patina on British-informed lasts. SOU・SOU puts split-toe tabi sneakers and bold textile prints on Kyōto streets.
Maruya Shoes has sold and repaired shoes from the same block of Kobe's Motomachi shopping street since founder Okitsugu Katayama opened it in September 1919. The shop has also collaborated on leather sneakers made from Hyogo cattle hide.
Kyoto-based textile brand — split-toe tabi shoes, bags, and clothing in bold Japanese patterns. Functional fashion that merges tradition with contemporary design.
Best for Split-toe tabi shoes and bags in bold Japanese patterns
Japanese vintage culture magazine — denim, leather, boots, Americana, and the publication that documents Japanese heritage fashion culture monthly.
Best for Vintage culture magazine, denim leather boots, monthly.
2nd (セカンド) is a long-running Japanese men's style magazine built around what it calls 'American trad' -- navy blazers, button-down oxford shirts, penny loafers -- read through the lens of vintage Americana and workwear culture rather than conventional prep. Aimed at men in their thirties and forties, it built a reputation over more than a decade as one of the two or three Japanese titles serious heritage-clothing and denim collectors actually trust, alongside its stablemate Lightning. In March 2018, its then-publisher, Ei Publishing, announced it would cease print publication with the May issue after an 11-year run and roughly 75,000 in circulation, citing a shift to digital; industry press reported the title returned to print within about a month under renewed backing. A dedicated spin-off mook, Bessatsu 2nd (Separate Volume 2nd), continues to run parallel deep dives into sneakers, leather shoes and denim specifically. The magazine's signature editorial device is 'denim trad' -- folding a fabric coded as rugged American workwear into the vocabulary of Ivy and trad dressing, styling raw denim against blazers and loafers rather than against other workwear. It remains in active circulation today, now issued under a different publishing imprint, with new issues still reaching Japanese newsstands and specialty import shelves internationally.
aIbn is a select shop in Nakameguro, Tokyo, carrying curated apparel from roughly 20 contemporary brands -- jackets, knitwear, shirts, trousers, shoes and accessories -- in materials including pure silk velvet, high-count wool, yak wool, merino wool and alpaca wool.
Ameyoko is a market street beneath and around the railway tracks near Ueno, not a single shop. Its dense mix includes food stalls, cosmetics, shoes, clothing and discount traders.
Sneaker brand founded in 2015 by Tokyo-born Keisuke Ota and Beijing-born Yang Chao, who met at Japan's Fuji Rock Festival; blends Japanese trekking-boot design with manufacturing by Italian shoemaker Falc S.p.A.
Best for Hybrid trail sneakers
Flower Mountain was founded in 2015 by Keisuke Ota, born in Tokyo, and Yang Chao, born in Beijing, who met at Japan's Fuji Rock Festival. Working with Federica Wang, the pair developed a shoe concept fusing the rugged construction of trekking boots with traditional Japanese textile and design references. Flower Mountain partnered with Italian manufacturer Falc S.p.A. starting in 2016, giving the brand its Italian-made, Japanese-designed identity. The visual identity draws on the image of a dandelion field on Mount Fuji.
Naosuke Takei’s Japanese footwear label combines British-informed lasts, artisan shoemaking and Tokyo design, with specialist stockists including NUBIAN Tokyo.
L-Breath Shinjuku is the flagship outdoor store of Victoria, part of the Xebio group, at 4-1-11 Shinjuku near the station's southeast exit. Renewed in November 2022, it carries 560 brands and about 88,000 items. Floors are organised by use, from everyday small goods to a mountain department with THE NORTH FACE SUMMIT Alpine Series and 3D foot measurement for boots. Tax-free shopping is available, and the store sits two minutes from the southeast exit of JR Shinjuku Station.
Best for Japanese outdoor retail
L-Breath is the outdoor format of Victoria, a Tokyo sports retailer in the Xebio group, and the Shinjuku store is its flagship. The store has traded as an outdoor shop since the 1990s and reopened after a full renewal on 25 November 2022. That rebuild gave it 560 brands and around 88,000 items across floors organised by how people use the outdoors. An everyday floor carries 150 brands of small goods, from beanies and blankets to mugs and bath products, with a pop-up space that changes its theme. A mountain floor stocks the full THE NORTH FACE SUMMIT Alpine Series and a shoe department of 50 brands and 900 models, including HOKA. Staff there use FEET AXIS, a 3D foot measurement system, and a slope simulator to match boots to the mountain a customer plans to climb. A select-wear floor of 80 brands mixes technical labels with rarer pieces such as a collaboration with TAION. A seasonal camping floor and a rooftop event space complete the building. The store is a two-minute walk from the southeast exit of JR Shinjuku Station and offers tax-free shopping. The address is 4-1-11 Shinjuku, in a building marked by L-Breath and Victoria signs on its roof.
The enigmatic French house's Tokyo flagship with its signature deconstructed aesthetic. Known for artisanal collections, Tabi boots, and numbered product lines.
Best for The enigmatic French house's Tokyo flagship with its signature deconstructed aes
Kyoto-based textile brand applying traditional Japanese patterns to modern clothing and accessories. Split-toe shoes, patterned garments, and fabric goods. The bold, graphic prints are instantly recognizable.
Best for Split-toe shoes and graphic-print garments applying traditional Japanese patterns
Tightbooth makes graphic-heavy skate clothing, outerwear and accessories rooted in Tokyo skate culture. Loose cuts support movement, while prints and seasonal videos give the brand its visual identity.
ASICS now publishes life-cycle carbon figures for selected shoes, breaking emissions into materials, manufacturing, transport and use. Its Runkeeper app adds guided workouts and adaptable training plans beyond the physical footwear purchase.
Shironameshi is Himeji's white-tanned leather, cured with only salt and rapeseed oil in a method more than a thousand years old and nearly lost until tanner Matomo Nitta revived it at his Shin-Toshi tannery from 2000. The site presents the pale, chemical-free hides and the shoes, bags and garments that designers now build from them.