6 stores · curated ORBIS register
Tay Ho, Hanoi
A two-storey concept store at No.47, Alley 52 To Ngoc Van Street in Hanoi's Tay Ho area, selling fashion, beauty and home goods including ceramics, candles and lacquerware. It also stocks kids' items, stationery and gifts, and offers free nationwide delivery over 1,000,000 VND.
Best for Fashion beauty and home goods
Hanoi
Librairie Française de Hanoi stocks over 16,800 French-language books and Clairefontaine stationery from its shop on Ngo Nui Truc in Ba Dinh district. It also carries Larousse and Le Robert dictionaries.
Best for French-language books and Clairefontaine stationery, with 16,847 titles in stock
Hanoi
Hanoi design brand founded in 2016, printing work by young Vietnamese artists — including the 'Thirty-Six' collection inspired by Hanoi's 36 Old Streets — onto clothing, prints and stationery.
Best for Hanoi prints of young Vietnamese artists' work on clothing and objects
TiredCity is a Hanoi-based design brand founded in 2016 with a mission to support young Vietnamese artists by putting their original artwork onto clothing, prints, postcards, stickers and other merchandise. Rather than an in-house design team, the company works directly with individual Vietnamese illustrators, licensing their work across product lines - for example, the 'Thirty-Six' collection reimagines Hanoi's historic 36 Old Streets through work by artist Giang Gió, while the 'Traditional Melodies' line reinterprets Vietnamese folk imagery through the art of Chung Pham. The brand has operated multiple retail locations across Hanoi's Old Quarter, drawing tourist and local foot traffic as a stop for wearable, artist-made souvenirs rather than generic tourist merchandise.
District 1
Nguyen Hue Bookstore at 40 Nguyen Hue Street in Ho Chi Minh City was established in 1976 as the office of the state book distribution enterprise and became a bookstore in the early 1980s. It remains the long-standing symbol of the FAHASA chain. Books and stationery fill the floors along with cultural products, and the store runs as one of FAHASA's smart bookstores with automatic checkout. Sai Gon Bookstore at 60-62 Le Loi Street is nearby.
Best for Vietnamese and imported books
Fahasa began on August 6, 1976 as Ho Chi Minh City's state-run book distribution company, set up under the Department of Culture and Information shortly after reunification to get publications from the north into circulation in the south. The 1980s Doi Moi reforms nearly broke the state bookstore sector: private distributors and cheaply produced 'instant books' undercut it so badly that some state shops rented out floor space or sold unrelated goods just to keep operating. Fahasa's turnaround began in the mid-1990s, when it adopted a self-selection retail format — letting customers browse shelves directly rather than requesting titles from a clerk — and began importing English-language titles from publishers including Oxford and Cambridge. Its Nguyễn Huệ store in District 1, renovated during that period, became the model location for the new format. The company was equitized in 2006, converting from a fully state-owned unit into a joint-stock company, and has since grown into Vietnam's largest bookstore network — around 140 stores across 25 provinces as of 2025, alongside stationery, toys and an online storefront.
Thảo Điền, Ho Chi Minh City
A stationery and design shop selling stamps, ceramics, board games, home goods, and locally produced objects using Vietnamese motifs. The source identifies illustrator Simon Phan and Hoa Phạm as the founders.
Best for Vietnamese-motif stamps, ceramics, and board games designed by founders Simon Phan
District 1
Vietnam's first curated retailer of handmade craft and design—mugs, maps, notebooks, canvas bags featuring Vietnamese landmarks and street scenes.
Best for Vietnamese maker gifts, stationery and small home objects
The Craft House Original was launched as Vietnam's first curated retailer dedicated to modern craft and design from Vietnamese makers. Located in District 1 of Ho Chi Minh City with multiple locations including the Central Nguyen Hue store, it offers a carefully selected range of handmade gifts, traditional crafts, and local artworks. Products include printed mugs, artistic maps, notebooks, keychains, clothing, canvas bags, magnets, and coasters, all featuring designs inspired by Vietnamese landmarks or everyday street scenes—offering a different kind of local souvenir experience with hipster and high-quality aesthetic appeal.
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