14 stores · curated ORBIS register
American swimwear here follows the surf-shop compass. Sundek cuts Italian-American boardshorts with the rainbow-stripe waistband, a nod to Malibu 1958, when the brand dressed the lifeguards first. Cayucos Surf Company has traded surfboards, wetsuits, beachwear since 1996. Dewey Beach Surf Shop rounds out the shore run with surfboards, skimboards, Dewey-branded beachwear.
177 Seventh Street, Garden City
A Seventh Street resort-wear shop operating as an authorized Lilly Pulitzer Signature Store, tucked in a courtyard behind the Dunkin' on the block. Beyond Lilly Pulitzer dresses, swim and children's wear it carries Tommy Bahama, Patagonia and Barbour.
Best for Lilly Pulitzer and resort wear
Magazine Street
Trashy Diva makes vintage-inspired dresses, lingerie and swimwear adjusted for contemporary fit. Prints, necklines and size range drive the selection, while the Magazine Street boutique supports in-person fitting.
Best for Retro-style dresses, lingerie, and swimwear with a modern fit
New York, USA
Lemlem makes ready-to-wear clothing and swimwear that traditional weavers hand-weave in Ethiopia, and it also sells accessories. The brand is certified as a B Corporation for the way it works with its artisan communities.
Best for Handwoven, Ethical
PRINTEMPS
Surfwear brand launched 1958 in San Francisco as an expansion of the 1940s Sun-Dek swimwear line; its 1972 rainbow-striped boardshort became a lasting design, and the brand is now owned by an Italian firm based in Campi Bisenzio.
Best for Italian-American boardshorts with the rainbow-stripe waistband, a nod to Malibu 1958
Sundek traces to Sun-Dek of California, a swimwear brand active in San Francisco from the early 1940s. In 1958 the company expanded into a dedicated line of nylon and cotton-nylon shorts built specifically for surfing, and it went on to sponsor surfers as it grew into Hawaii and the U.S. East Coast through the 1960s. In 1972 Sundek introduced its rainbow-striped boardshort, a design that became closely associated with the brand within surf culture. Ownership later passed to an Italian investment group, and the company is now headquartered in Campi Bisenzio, Italy, continuing to produce boardshorts and beachwear under the original name.
Downtown Beaufort (722 Bay Street)
The Beaufort location adds beach-equipment rentals and surfboard repairs to its retail floor. Swimsuits, hats, souvenirs and accessories cover the rest of a beach day, and the shop operates year-round.
Best for Surf gear and beach apparel
Waterfront Shops, Duck, NC
Barr-ee Station is an independent clothing boutique at Duck's Waterfront Shops, founded in 1988 by Maggie Cox and named for an Australian ranch. The year-round shop carries women's, men's, and children's apparel, swimwear, and jewelry from labels including FLAX, THML, and Seafolly.
Best for Coastal apparel and swimwear
North Ocean Avenue
Trading since 1996, Cayucos Surf Company stocks surfboards, wetsuits, board shorts, swimsuits and sandals alongside skateboarding gear. The shop sits near the pier at the center of the town's mellow surf scene.
Best for Surfboards, wetsuits and beachwear
Carolina Beach
CB Surf Shop is a locally run surf shop in Carolina Beach stocking boards, wetsuits, and beachwear for the Pleasure Island break. It carries surf hardware and apparel for visitors and the local surfing community.
Best for Surfboards, wetsuits and beach apparel
Corolla, Outer Banks, North Carolina
Running in Corolla since 1996, this shop stocks surfboards, bodyboards, skimboards and stand-up paddleboards alongside wetsuits, swimwear and sunglasses. The same team runs surf, SUP and kiteboard lessons and rents gear with free delivery up and down the Currituck beaches.
Best for Surf gear, lessons and board rentals
Dewey Beach, Delaware
A locally owned shop one block from the ocean in Izzy Plaza, stocking surfboards, skimboards and its own line of hats, tees and coastal souvenirs. Beyond retail it runs surf lessons, board rentals and beach bonfire setups, and has taken Delaware Today's statewide Best Surf Shop reader award several years running, including 2023 as recorded in the Delaware Beaches Visitors Guide.
Best for Surfboards, skimboards and Dewey-branded beachwear
Block Island (442 Dodge Street)
Diamondblue Surf Shop on Dodge Street outfits Block Island's beach and surf crowd with boards, wetsuits, and its own house-brand hoodies and tees. Beyond retail it runs a surf camp, lessons, and equipment rentals.
Best for Surf gear and island beachwear
1517 Palm Blvd, Suite D, Isle of Palms, SC
Just Beachy IOP sells swimwear, beach gear, and souvenirs from its Palm Boulevard storefront while renting golf carts, e-bikes, surfboards, and beach chairs across Isle of Palms, Wild Dunes, and Sullivan's Island. Owner Grady built the shop as a single stop for visitors' beach-day equipment and retail needs.
Best for Beach gear retail and rentals
Palm Springs / United States
Family-run since 1975 and now on the corner of Arenas and South Palm Canyon, this general store is a one-stop shop for gifts and souvenirs. Its shelves hold souvenir shirts, magnets, mugs, sunglasses, swimsuits and more for locals and visitors.
Best for Souvenir shirts, magnets, mugs, sunglasses and swimwear
Main Street, Chincoteague Island
This Main Street bookshop stocks new fiction and nonfiction alongside regional titles about the barrier islands, sharing its floor with racks of music and work by local artists. The owners host frequent author signings, clustering several during the July Pony Swim week when the island fills with visitors.
Best for Regional books, local author signings, music and art
Curated ORBIS register · official links shown where recorded
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