Collioure / France
Zinzin Magasin is a shop on Place du 18 Juin in Collioure selling tableware and decoration, and old toys too.
Best for Tableware, decor and old toys
Toys of France
21 stores · curated ORBIS register
French toymaking keeps the old Paris passages in play, with lacquered wood from the Jura and plush from the Loire. Pain d'Épices has sold dollhouse furniture and old-Paris toys in the Passage Jouffroy since 1972. Vilac has made glossy lacquered-wood toy cars and animals in the Jura since 1911. Moulin Roty grew from a 1972 Loire toy cooperative into plush toys and paper theatres. A good mechanism outlives every trend, reason enough to wind one toy before buying it and listen to the gears.
Visit official site ↗Marseille / Online
Historic Marseille store for French home goods, kitchen tools, textiles, soaps, hardware, toys, and charming practical objects.
Best for Kitchen tools, soaps, hardware, and toys — historic Marseille household goods.
Visit official site ↗Marseille / France
Quartier Fraise carries children's toys and books alongside room decoration, gifts and treats in Marseille.
Best for Children's toys and books
Visit official site ↗Paris / Multiple
French toy shop for wooden toys, creative games, plush toys, baby gifts, and family-friendly browsing.
Best for Wooden toys, creative games, plush toys, and baby gifts
Visit official site ↗Paris / Online
Paris toy and games brand founded in 1954 by Veronique Michel-Dales, named after the gecko; still a family business - her son Frederic took over in 1989 and added arts-and-crafts kits to the range in 2007.
Best for Artist-designed puzzles, wooden toys and imaginative games
Djeco was founded in Paris in 1954 by Veronique Michel-Dales, who named the company after the gecko, traditionally a symbol of good luck. The brand specialized in educational games designed to be both beautiful and fun, and Michel-Dales won four Oscars du Jouet through the 1960s. Her son Frederic took over the family business in 1989 and began designing original toy and game collections. In 2007 the brand expanded into arts and crafts, introducing kits for origami, glitter boards and fabric painting alongside its existing puzzles and games.
Visit official site ↗Paris / Online
French wooden toy specialist — FSC-certified puzzles, games and creative play for children 12m-14+, learning through adventure.
Best for French wooden toys, puzzles and role-play sets
Janod is a French specialist in wooden and cardboard toys and games with a mission described as being 'the best adventure companion for children.' The company designs toys and games that allow children to learn while engaging in creative play. Janod manufactures a diverse product range including wooden and cardboard puzzles at various difficulty levels, educational games, imitation and pretend play toys including kitchens and tool sets, creative activities and craft supplies, board games, bath toys, skill-based games, musical instruments and outdoor play equipment. All products are made from FSC-certified sustainable materials emphasizing environmental responsibility. Janod markets toys and games for children from 12 months through 14+ years old, positioning the brand as a comprehensive resource for childhood learning and creative development through play-based education.
Visit official site ↗Paris / Online
L’Atelier de la Souris Verte focuses on French toys, plush, children gifts, and playful family shopping. At Paris, the range centers on French toys, plush, and children's gifts for playful family shopping.
Best for French toys, plush, and children's gifts for playful family shopping.
Official site not recordedAmazon ↗
Paris / Online
Children's gift and decor chain founded 2005 in Lille by Mathilde Chailloux; Maisons du Monde founder Xavier Marie joined in 2017 to help it grow to 80-plus stores across France, Belgium and Italy.
Best for Colorful kids' decor, toys, and party items
Le Petit Souk began in 2005 in Lille, founded by Mathilde Chailloux as a colorful children's shop deliberately different from a conventional toy store - mixing birth gifts, retro-styled toys, playful tableware and decorative objects for kids and adults alike. In 2017 Xavier Marie, founder of home-decor chain Maisons du Monde, joined the venture to help it expand nationally. Since then Le Petit Souk has grown into a chain of more than 80 stores across France, Belgium and Italy, including several Paris arrondissements, alongside its e-commerce site. Its assortment spans newborn essentials, novelty gifts, holiday toys, home decor and women's fashion accessories.
Visit official site ↗Paris / Online
Nantes-based children's brand founded in 2019 by Marine Bocabeille and Quentin Ory, who started out making toys from recycled plastic before pivoting to educational, non-gendered children's magazines and toys manufactured in France.
Best for Travel-themed educational toys, figurines, and discovery kits
Les Mini Mondes was founded in 2019 by Marine Bocabeille and Quentin Ory, who met that year and shared a wish to create toys made in France from recycled materials. The pair began within the startup studio Imagination Machine, initially building a line of toys made from recycled plastic paired with an accompanying storybook. As they developed the concept, the founders shifted focus toward publishing: parents they spoke with wanted more thoughtful stories for their children, ones that moved away from gendered narratives built around violent superheroes for boys and passive princesses for girls, and Les Mini Mondes pivoted toward age-adapted educational magazines built on that premise. The company's office, its in-house Boost creative studio, an illustrators' workshop, and its warehouse are based in Nantes, while physical manufacturing of its toys takes place in La Forêt-Fouesnant, keeping production within France. The brand's output today spans travel- and discovery-themed magazines for children, educational board games, and figurines and toy sets, all built around the founders' original goal of combining ecological, made-in-France manufacturing with content meant to inspire and educate rather than simply entertain. Les Mini Mondes was later acquired by the publishing group UHM, which has said it plans to expand the brand into podcasts and animated content alongside its existing print and toy lines.
Visit official site ↗Paris / Online
Paris family-lifestyle retailer carrying children’s clothing, toys, baby gifts, family accessories and playful home pieces across its curated assortment.
Best for Children's clothing, toys, and baby gifts
Visit official site ↗Paris / Online
The 1972 French toy cooperative — plush worlds and paper theatres of gentle Loire imagination.
Best for Plush toys and paper theatres from this 1972 Loire toy cooperative
Visit official site ↗Paris / Multiple
Descended from Eveil & Jeux, a mail-order educational-toy catalogue Margaret Milan started from a garage in 1989; renamed Oxybul éveil et jeux in 2011 after a decade as Fnac Eveil & Jeux, it now runs about 40 stores across France.
Best for Educational toys, games, books, and craft kits for family gift shopping
Oxybul traces back to 1989, when Margaret Milan, unhappy with the quality of toys available for her own children, started Eveil & Jeux as a mail-order catalogue of educational and playful toys, run out of a garage by a team of parents rather than a conventional retail operation. The company grew from that catalogue model into childcare products and, in 2000, established the Fondation Eveil & Jeux, aimed at improving children's access to play and learning-through-play, particularly for disadvantaged children, a project tied to the brand's founding rationale about the educational value of toys. Between 2001 and 2010, the company operated jointly with Fnac's youth division under the name Fnac Eveil & Jeux, which is also when its first physical stores opened, moving the business beyond mail order. Following a change in shareholders, the chain was renamed Oxybul éveil et jeux on 14 February 2011. Today it operates roughly 40 stores across France, serving children from birth to age 12 and their parents, with the original emphasis on educational and awakening-focused ('éveil') toys, books, games and craft kits still organizing its product range.
Visit official site ↗Passage Jouffroy
Toy and dollhouse-miniatures shop open since 1972 in Paris's 19th-century Passage Jouffroy, near the Musée Grévin. Two floors specialize in handmade wooden toys, dollhouse furniture, stuffed animals and vintage-style games.
Best for Dollhouse furniture and old-Paris toys in the Passage Jouffroy since 1972
Pain d'Épices has operated since 1972 inside the Passage Jouffroy, one of the covered 19th-century shopping arcades running through Paris's 9th arrondissement near the Musée Grévin waxworks. The shop takes its name from pain d'épices, the spiced honey bread traditionally associated with French children's teatime treats of past generations — a name chosen to evoke nostalgia rather than describe what it sells. Spread across two floors under the arcade's glass roof, the store specializes in dollhouse miniatures and furniture, handmade wooden toys, stuffed animals and dolls, along with vintage-style games and unusual collectible objects aimed at both children and adult collectors. It has become particularly known among miniature and dollhouse enthusiasts as a source for pieces sized and finished for serious display collections rather than mass-market toy versions. The shop's survival since 1972 inside Passage Jouffroy — itself a protected example of Paris's historic covered-arcade architecture — has made it a fixture of that stretch of the 9th arrondissement, alongside the arcade's other longstanding independent shops.
Visit official site ↗Passage Jouffroy, 75009 Paris
Built in 1847, this glass-roofed passage connects Boulevard Montmartre to Rue de la Grange-Batelière and is known for old bookshops, stamp dealers, and the Hôtel Chopin.
Best for Glass-roofed passage for old bookshops, stamp dealers, antique toys, and vintage posters.
Paris / Online
Petit Pan is a Paris colorful home and kids brand for fabrics, kites, cushions, lamps, toys, and playful décor. At Paris, the range centers on colorful fabrics, kites, cushions, lamps, and playful kids' décor from Paris.
Best for Colorful fabrics, kites, cushions, lamps, and playful kids' décor from Paris
Visit official site ↗Paris / Online
French lacquered-wood toymaker founded in 1911 in Moirans-en-Montagne, in the Jura, by Narcisse Villet; took the Vilac name in 1979 (from Villet + lacquer). Toys are turned, lacquered and decorated on site from local beech, hornbeam and boxwood; holds the Living Heritage Company label since 2011.
Best for Glossy lacquered-wood toy cars and animals made in the Jura since 1911
Vilac's roots go back to 1911, when Narcisse Villet started a wood-turning workshop in Moirans-en-Montagne, a town in the Jura region long associated with French toymaking. The company took its current name in 1979, a contraction of 'Villet' and 'lacquer' - the finishing process that gives its wooden cars, animals and figures their glossy colour. Toys are still turned, smoothed, sanded, lacquered and decorated in workshops in the Jura, using local hardwoods including beech, hornbeam, alder and boxwood. Vilac built a reputation through design awards from the late 1980s onward, and since 2011 has held France's 'Entreprise du Patrimoine Vivant' (Living Heritage Company) label.
Visit official site ↗Paris / Online
Paris concept store for babies, kids, toys, décor, strollers, and family lifestyle gear.
Best for Baby gear, toys, décor, strollers, and family lifestyle products
Visit official site ↗Planois hamlet, Basse-sur-le-Rupt, near La Bresse
Christine Marbacher-Quintard turns and hand-paints wooden toys, puzzles, and home objects from locally sourced Vosges wood in a small workshop and showroom in the Planois hamlet, on the departmental road linking Vagney to La Bresse. During school holidays she opens the workshop floor for chantournage (fretwork woodturning) demonstrations, giving visitors a direct look at how each piece is shaped and finished with water-based paint and natural varnish.
Best for Hand-turned wooden toys and puzzles
Visit official site ↗Jura / Online
Jeujura began in Champagnole in 1911 as Henri Liégeon’s woodworking workshop and shifted toward wooden toys under the next generation. Its wooden chalet construction sets, introduced in the 1940s and still made in France, remain a signature part of the range alongside other wooden construction and educational toys.
Best for Wooden chalet building sets and heirloom toys.
Jeujura's history begins in 1911, when Henri Liégeon founded a small woodworking workshop in Champagnole, a town in France's Jura mountains, initially producing everyday wooden items such as tool handles and folding or deck chairs rather than toys. The business changed direction in 1931 when Liégeon's son, Bernard, took over management and redirected production toward wooden games, toys and construction sets. Drawing inspiration from the Alpine chalets characteristic of the Jura region, Bernard Liégeon developed the brand's own style of wooden building set, releasing the first wooden chalet construction toy in 1941 — the product family that would come to define Jeujura's identity. The company remained family-run into a third generation, which in the 1970s pushed the brand beyond the French domestic market into international sales and broadened the product range further. Jeujura continues to manufacture its wooden construction toys, chalets and games in France, marketed on the strength of both heritage (packaging and collector editions reference the brand's century-plus history) and continued domestic production, at a time when most wooden-toy manufacturing has shifted offshore. Retailers carrying the line include specialty toy shops such as Monkey Mum and 2 Kids Toys, alongside the brand's own site, jeujura.fr.
Visit official site ↗Liezey, Gérardmer
A family workshop in the Liezey hamlet above Gérardmer, turning wooden toys and household objects by hand since 1980. Made-to-order pieces sit alongside spinning tops, puzzles and utensils cut from local timber.
Best for Handmade wooden toys
Visit official site ↗Sophie la Girafe
Hidden GemRumilly / Haute-Savoie / Online
Natural-rubber teething toy invented on 25 May 1961 by a Hevea-rubber craftsman known as Monsieur Rampeau, named for the feast day of St. Madeleine-Sophie Barat. Manufactured by the Vulli company in Rumilly, Haute-Savoie, since 1991, still made from 100% natural rubber via more than 14 manual steps.
Best for The iconic teether and baby gift sets.
Sophie la girafe was created on 25 May 1961 by an expert in molding latex from the Hevea rubber tree, credited in brand histories as Monsieur Rampeau; the toy was named for St. Madeleine-Sophie Barat, whose feast day fell that day. Rampeau reportedly chose a giraffe deliberately, wanting to move infant toys away from the usual farm-animal designs. The first Sophie toys were produced at a Delacoste company office in Paris, under what became the Vulli company. Since 1991, manufacturing has been based at Vulli's factory in Rumilly, in the Haute-Savoie region of France, where the toy is still made from 100% natural Hevea rubber through more than 14 manual operations per piece.
Visit official site ↗Curated ORBIS register · official links shown where recorded