Baikundo

Baikundo has operated on Awaji Island since Kaei 3 (1850), based in the Ei district of what is now Awaji City, on the island long responsible for most of Japan's incense output. The house organizes its core stick-incense line by smoke level — high, light, and low-smoke grades — alongside dedicated ranges for gift-giving, grave visits, and goma ritual use, a structure aimed at matching incense to the specific setting it will be burned in rather than selling a single general-purpose product.

In 2025 the company added Kou Ebura, a newer fragrance series, to that catalogue, and it has taken on branded collaborations alongside its standard lines — signs of a nearly 175-year-old maker still actively developing new products rather than resting on its Edo-period founding date.

Baikundo is one of several manufacturers clustered on Awaji Island, the historic center of Japanese incense production, and its smoke-graded, use-specific catalogue is representative of how the island's houses have built businesses around variations on the stick-incense form rather than around a single flagship blend.