Café con Jiribilla

Carlos de la Torre, a multi-time Mexican National Barista Champion, founded Café con Jiribilla in Mexico City in 2017 with a sourcing rule that shapes everything else about the roastery: every bean comes exclusively from Mexican farmers, sold under the individual growers' own names rather than filed under an anonymous country-of-origin label.

That naming choice is a quiet but firm stance — it puts a specific grower's identity on the bag where most coffee brands would print a region or a blend name instead.

Coming from a founder with repeated national barista titles, the roastery's insistence on all-Mexican sourcing and grower-level naming reads as a deliberate corrective to how much specialty coffee still treats its country of origin as a category rather than a collection of named people growing it.