What Eastlogue is known for

Eastlogue is a Seoul menswear label founded in 2011 that reinterprets traditional sportswear once worn for hunting and fishing and for hiking and in the military. Collections aim for a modern silhouette the brand says does not date, and collaborations have included Brooks Brothers, New Balance and Tricker's. Its offline flagship shop in Seoul is listed as fr8ight dosan.

Eastlogue is a menswear label established in 2011 and based in Seoul, South Korea. The name joins East and Logue, and the brand describes its work as reinterpreting clothing from around the world while telling a story of its own. Its inspiration comes from traditional sportswear, meaning the garments once worn for hunting and fishing and for hiking and in the military. The label says it gathers an archive of such pieces and keeps their refined construction and balance while giving them a modern silhouette it says does not date. Collections run in spring-summer and fall-winter seasons and are archived on the site back to 2017. A second line, Eastlogue Permanent, covers staples such as striped pocket long-sleeve tees and baseball caps. Collaborations have included Brooks Brothers, New Balance, Reebok, Tricker's, Gramicci, Gloverall, Merrell and Nanga, with Harley of Scotland and Robert Mackie knitwear under the Permanent line. The offline flagship is fr8ight dosan in Seoul, one of several fr8ight shops in the city's department stores and neighbourhoods. Stockists abroad include Taipei, Portland, Fitzroy and Newtown in Australia, Toronto, Bangkok and Beijing. An international online shop ships the collections to buyers abroad.