Country guide

South Korea

ORBISBUSAN
South Korea · 210 shops in the atlas.

Photo credits

• Photo: by lwy / Wikimedia Commons / CC BY 2.0 · CC BY 2.0

• Choi Yeong-hwa Bread (최영화빵) Hwango-dong, Bukjeong-ro
  Opened in 1937 and now in its fourth generation, Choi Yeong-hwa is a Gyeongju bakery making the city's red-bean gyeongju-ppang. Boxes of twenty or thirty pastries are wrapped fresh at the Hwango-dong shop for visitors to the old Silla capital. store page → · open in the atlas →
• Hwangnam-ppang (황남빵) Hwangnam-ppang crossroads, Taejong-ro
  Baked in Gyeongju since 1939, this shop presses thin dough around sweet red-bean paste to make hwangnam-ppang, the small floral-stamped pastry that travelers carry home by the boxful. The flagship sits at the Hwangnam-ppang crossroads near the Daereungwon royal tombs, still run by the founding family. store page → · open in the atlas →
• Leesungdang (이성당) Gunsan / South Korea
  Leesungdang, in the port city of Gunsan, traces to a shop opened in the 1920s. Renamed by its Korean staff after 1945, it remains known for its yachae-ppang and danpat-ppang breads. store page → · open in the atlas →

• Boseong Tea Producers' Cooperative Boseong, South Jeolla
  The Boseong Tea Producers' Association, formed in 2005 by around 600 local farmers, sells green tea graded by harvest, ujeon, sejak and later flushes, from Boseong, source of more than 40% of South Korea's green tea. store page → · open in the atlas →
• Catch Ball Daegu, South Korea / Online
  Korean vulcanized-sneaker house tracing its line to 1951 — 1950s military court shoes remade in one of Korea's last vulcanizing factories, Kurashiki canvas bonded to calendered rubber. store page → · open in the atlas →
• Ganghwa Dolyeong Hwamunseok Incheon, South Korea (Ganghwa Island, Songhae-myeon)
  This family workshop on Ganghwa Island has hand-cut and woven wanggol rush grass into hwamunseok floor mats since 1981, a craft the government has recognized with a 6th-industry certification linking its own cultivation, weaving and education programs. Beyond traditional patterned mats with butterfly and phoenix motifs, the shop weaves the same rush fiber into coasters, table runners and cushions. store page → · open in the atlas →
• Jiyong Kim Seoul / Online
  Jiyong Kim uses months of Korean sunlight as a finishing process, fading garments into one-off gradients. The result is couture-minded clothing whose variation comes from exposure and time rather than a printed imitation of wear. store page → · open in the atlas →
• LEESLE Seoul / Hongdae & Insadong / Jeonju / Online
  Hwang Leesle's modern-hanbok house — the brand that made Korea's traditional dress an everyday wardrobe, worn by BTS and the first hanbok label to show at Milan Fashion Week. Design lab in Jeonju, shops in Hongdae and Insadong, silhouettes that carry five centuries lightly. store page → · open in the atlas →
• Minsokju Andong Soju (민속주 안동소주) Susang-dong, Andong-si
  Overseen by Kim Yeon-park, this maker distills intangible-heritage Andong soju in the folk-liquor tradition. An attached museum covers Andong soju and traditional food. store page → · open in the atlas →
• Momos Coffee Yeongdo
  Momos Coffee roasts on Busan's Yeongdo island, led by Jeongsoo Pak and Jooyeon Jeon. It sells whole beans, drip bags and cold brew alongside home-cafe gear and subscription plans. store page → · open in the atlas →
• Momos Coffee Flagship Store Busan South
  A Busan specialty-coffee roastery that began in a 140-square-foot storage room in 2007 and now direct-trades with over 150 producers across 16 countries. Its team includes South Korea's first World Barista Champion. store page → · open in the atlas →
• Monggo Food Masan, Changwon
  Monggo Food has brewed soy sauce in the port of Masan, now part of Changwon, since 1905. The company still produces jin ganjang, doenjang and other fermented sauces from its Changwon plants. store page → · open in the atlas →
• Myeongin Andong Soju (명인안동소주) Pungsan-eup, Andong-si
  Led by master distiller Park Jae-seo, this Andong soju house continues a Bannam Park family tradition running some 500 years. It bottles traditional high-proof soju and gift sets. store page → · open in the atlas →

• O'sulloc Jeju Island, South Korea
  Founded in 1979 by Suh Sung-hwan, O'sulloc farms the Dolsongi, Seogwang and Hannam estates on Jeju's volcanic soil, USDA and IFOAM organic certified since 2010. Its teas have taken prizes at international competitions in Beijing and Japan, including a 1999 Beijing prize recorded in O'sulloc's history. store page → · open in the atlas →

• 10 Corso Como Seoul Cheongdam, Gangnam, Seoul
  The Milanese concept store's Seoul outpost — fashion, art, design, and publishing under one roof. The courtyard garden and gallery spaces make it a cultural destination, not just a shop. store page → · open in the atlas →
• 3CE Seoul
  3 Concept Eyes — Korea's trendiest makeup line. Bold colors, trend-forward products, and packaging that sets the standard for K-beauty aesthetics. Part of the Stylenanda empire. store page → · open in the atlas →
• 3CE Stylenanda Sinsa Sinsa, Gangnam, Seoul
  3CE (3 Concept Eyes) is Korea's trendiest makeup line — bold colors, trend-forward products, and packaging that sets the standard. store page → · open in the atlas →
• 8seconds Hongdae Hongdae, Mapo-gu, Seoul
  Samsung's fast fashion brand — Korean-designed basics and trends at accessible prices. The name refers to the time it takes to make a first impression. Clean, modern aesthetic. store page → · open in the atlas →
• Acne Studios Seoul Apgujeong, Gangnam, Seoul
  The Swedish minimalist brand's Seoul flagship on Dosan-daero. Clean Scandinavian design meets Korean appreciation for quality basics. The denim, knitwear, and accessories are staples of Seoul's fashion-conscious crowd. store page → · open in the atlas →
• Ader Error Seoul / South Korea / Online
  Korean streetwear collective — playful deconstruction, bold graphics, and the 'But Near Missed Things' philosophy. Worn by BTS and the global fashion set. store page → · open in the atlas →
• Ader Error Hongdae Hongdae, Mapo-gu, Seoul
  Korea's most influential streetwear brand — worn by BTS, Blackpink, and K-pop royalty. Deconstructed, slightly offbeat designs that have become the visual language of Korean youth culture. The Hongdae flagship captures the brand's playful, art-school aesthetic. store page → · open in the atlas →
• Ader Error Seongsu Seongsu, Seoul
  Ader Error's Seongsu outpost — their playful, deconstructed streetwear in a converted warehouse space. The brand that defined Korean streetwear's global moment. Regular art installations and limited collaborations. store page → · open in the atlas →
• Aland Hongdae Hongdae, Mapo-gu, Seoul
  ÅLAND's Hongdae shop presents fashion and lifestyle goods from emerging Korean designers within a multi-brand retail format. Clothing sits alongside smaller items such as stationery, giving shoppers more than one route into the range. Its Hongdae address is on Yanghwa-ro 16-gil, distinct from the company's other shops in Seoul and elsewhere. store page → · open in the atlas →
• Amomento Seochon / Jongno, Seoul
  Seoul ready-to-wear label founded in 2016 by designer MK Lee (Mikyung Lee), known for architectural tailoring in organic cotton and other sustainable fabrics sourced from Japan and Europe. Flagship store in Seoul's Jongno district; stocked at 120+ retailers worldwide, including Printemps Paris. store page → · open in the atlas →
• Amore Seongsu Seongsu, Seoul
  Amorepacific's flagship experience center in Seongsu. Free product testing, personalized skincare consultations, and samples. The space itself is a architectural showpiece — a K-beauty temple. store page → · open in the atlas →
• Andersson Bell Seoul / South Korea / Online
  Korean unisex brand — Scandinavian minimalism meets Seoul street style. Clean lines, relaxed tailoring, and cross-cultural design. store page → · open in the atlas →
• Andersson Bell Gyeongbokgung Flagship Store Jongno-gu, Seoul
  Andersson Bell’s current Gyeongbokgung Store is at 42 Yoon Bo-seon-gil in Jongno-gu. The Seoul label sells men’s and women’s fashion through this flagship and other stockists. store page → · open in the atlas →
• Andersson Bell Seongsu Seongsu, Seoul
  The Seongsu flagship of Korea's most exciting unisex brand. Scandinavian minimalism meets Seoul streetwear in a converted warehouse space. The brand's architectural approach to clothing feels perfectly at home in Seongsu. store page → · open in the atlas →
• Andersson Bell Seoul Sinsa, Gangnam, Seoul
  Korean unisex brand blending Scandinavian minimalism with Seoul streetwear edge. Oversized silhouettes, muted palettes, and innovative textiles. A defining voice in contemporary Korean fashion. store page → · open in the atlas →
• Anseong Daejanggan / Master Shin In-young Anseong / South Korea
  Hand-forged traditional Korean carbon-steel kitchen knives from a government-designated Intangible Cultural Heritage bladesmith, available only through authorized distributors. store page → · open in the atlas →
• Anthracite Coffee Itaewon Itaewon, Yongsan, Seoul
  Anthracite's Itaewon location in a converted warehouse. Dark roast specialty coffee in a minimalist industrial space. store page → · open in the atlas →
• Anua Seoul
  Minimalist Korean skincare — the Heartleaf Soothing Toner went viral for its calming, hydrating properties. Simple, gentle formulations for sensitive skin. Quietly one of Korea's most brands. store page → · open in the atlas →
• Atelier Insadong Insadong, Seoul
  A concept store and online magazine selling Korean-made natural cosmetics, home decor, stationery, accessories, handbags and socks from independent Korean artisans and small businesses, with worldwide shipping. store page → · open in the atlas →
• Athis-Seoul Seoul
  Athis-Seoul makes natural fragrance goods in Seoul, including reed diffusers, room and car sprays, essential oils, hand creams and all-natural Korean-style incense sticks packaged in an eco-friendly box. The company, DAON INTERNATIONAL, is based in Gangnam-gu, Seoul, and is represented by Danbi Kim. store page → · open in the atlas →
• BEAKER Seoul / South Korea / Online
  BEAKER is a Seoul multi-brand retailer bringing Korean and international fashion together with selected goods for everyday living. Its Cheongdam shop uses reclaimed furniture and door panels within an interior that also displays accessories and lifestyle products. Hannam and Cheongdam opened in 2012, while the later Seongsu flagship introduced another location with its own layout. store page → · open in the atlas →
• Beauty of Joseon Myeongdong, Jung-gu, Seoul
  K-beauty brand inspired by Joseon Dynasty skincare traditions. Hanbang ingredients meet modern formulations. The Dynasty Cream and Glow Serum are viral sensations. store page → · open in the atlas →
• Beyond Closet Seoul
  Playful Korean fashion label known for dog motifs and preppy-meets-street style. Fun, wearable designs with a sense of humor. Popular among younger K-pop idols and college students. store page → · open in the atlas →
• BHC Chicken Myeongdong Myeongdong, Jung-gu, Seoul
  Korea's most fried chicken chain — the original Korean fried chicken. Crispy, juicy, with a range of sauces from sweet soy to fiery spicy. The cheese-bburing chicken is an indulgent masterpiece. store page → · open in the atlas →
• Bia Makgeolli (비아막걸리 / 비아탁주) Bia-dong, Gwangsan-gu
  Brewing in the Bia neighborhood of Gwangju's Gwangsan district since 1963, this takju house ferments rice into the cloudy, lightly sparkling makgeolli that locals treat as the city's own. Six decades on, the unfiltered rice wine is still bottled and shipped under the Bia name. store page → · open in the atlas →
• BIG Shop Busan
  Busan's city brand shop celebrating 'Busan Is Good'—locally designed goods, Busan city collaborations, and original character merchandise. store page → · open in the atlas →
• Biwon Tteokjip Seoul / South Korea
  Operating in Seoul's Gahoe-dong since 1949, Biwon Tteokjip hand-mixes and steams its rice cakes daily, grinding red-bean fillings and roasting sesame in-house rather than buying premade. The shop sells its royal-court-style tteok and gift sets both from its storefront and through its own online ordering system. store page → · open in the atlas →
• Black Yak Seoul
  Serious Korean outdoor gear brand — mountaineering and alpine equipment. Professional-grade gear used by Korean Himalayan expeditions. If you're climbing in Korea, this is what the locals wear. store page → · open in the atlas →
• Blue Bottle Coffee Seongsu Seongsu, Seoul
  California's third-wave coffee pioneer in Seongsu — minimalist design, exceptional pour-overs, and a Seoul-specific menu. The industrial space fits perfectly in the converted factory district. store page → · open in the atlas →
• Bohemian Coffee (Park Ichu) Wangsan-myeon / Yeongok
  Park Ichu, a pioneer of Korean hand-drip coffee, established Bohemian in Gangneung after first roasting at his Seoul shop in 1988. The roastery and cafe sell house-roasted beans and pour classic drip preparations from a hillside setting. store page → · open in the atlas →
• Boon The Shop Seoul / South Korea / Online
  Boon The Shop is a Seoul luxury concept store combining international designers with selected Korean labels. Its multi-brand edit and strong presentation make it useful for comparing fashion across regions in one visit. store page → · open in the atlas →
• Born to Standout Seoul / Online
  Seoul fragrance house founded in 2022 by Jun Lim, a former investment banker and longtime perfume collector; grew from about €200,000 in sales in 2022 to more than €20 million by 2024, with stock at Harrods, Printemps and Dover Street Market Ginza. store page → · open in the atlas →
• Bosu-dong Book Street Bosu-dong, Jung-gu, Busan
  A bookselling alley with independent shops carrying used and new books, including specialist comic-book stores. The bookshops developed after Korea's liberation and the area became known as Bosu-dong Book Street. store page → · open in the atlas →
• Bukchon Traditional Craft Center Bukchon, Jongno, Seoul
  Workshop and shop for traditional Korean crafts in Bukchon. Hands-on classes in pottery, knot-making, paper crafts, and hanji. Take home a piece you made yourself. store page → · open in the atlas →
• Bupyeong Kkangtong Market Bupyeong-dong, Jung-gu
  A historic covered market known for imported goods, food and independent stalls. Established 1910. store page → · open in the atlas →
• Camelandoasis Busan South
  A Busan design studio and poster shop presenting local visual culture. The shop is associated with locally produced posters and graphic goods. store page → · open in the atlas →
• Cheongwol Glass Busan
  Stained-glass craft studio in Busan's Hadan-dong neighborhood offering reservation-based one-day classes in mirrors, trays, and suncatchers. The studio also runs tufting workshops using recycled paper. store page → · open in the atlas →
• Cheonnal Hanbok (첫날한복) Seo-gu (Gasuwon-dong)
  This Daejeon hanbok house in the city's Seo-gu district outfits weddings, first-birthday doljanchi and family celebrations with traditional garments for adults and children. It handles fittings, sizing and coordinated rental sets along with matching accessories for formal occasions. store page → · open in the atlas →
• Chuu Hongdae Hongdae, Mapo-gu, Seoul
  Ultra-feminine Korean fashion brand for their -5kg jeans — designed to make legs look slimmer. Colorful, youthful aesthetic with a massive following in Japan and Southeast Asia. The Hongdae fla. store page → · open in the atlas →
• COEX Mall Gangnam, Seoul
  Starfield COEX Mall brings shopping and dining together in Seoul's Gangnam district near Samseong Station. Its directory includes fashion shops and beauty retailers, while the Starfield Library provides a space to browse books between shops. The aquarium and cinema are separately listed attractions within the complex, alongside the neighbouring convention facilities. store page → · open in the atlas →
• Coffee Cupper Coffee Museum & Farm Wangsan-myeon
  Coffee Cupper runs a coffee museum and working farm in the hills of Wangsan-myeon, one of the few places coffee trees are grown in South Korea. Visitors tour and taste on site, and the shop sells roasted beans and cold-brew Dutch coffee. store page → · open in the atlas →
• Coffee Myungga (커피명가) Dalseong-gun / Buk-gu, Daegu
  Founded in 1990 by barista champion An Myung-gyu, Coffee Myungga is one of the earliest specialty-coffee roasters in Korea and runs a barista training program with Kyungpook National University. It roasts single-origin and blended beans and operates several Daegu cafes, including the museum-style La Finca in Dalseong-gun. store page → · open in the atlas →
• Craft Root Sokcho / Online
  Craft Root is a craft beer brewery and taproom based in Sokcho, South Korea, known locally for its year-round and seasonal beer releases. Its online shop sells branded merchandise like hoodies, cups, and tote bags alongside its brewpub operations reachable by phone. store page → · open in the atlas →
• DADOTEA Seoul
  DADOTEA sells artisanal, single-origin Korean tea and matcha -- green, yellow, oolong, black, oxidized and herbal -- alongside single-cultivar ceremonial matcha and handcrafted porcelain, buncheong, bamboo and glass teaware made by Korean artists Moomooyo and Sorangyo. store page → · open in the atlas →
• Daiso Myeongdong Myeongdong, Jung-gu, Seoul
  Korea's thousand-won shop, where the rule is that nothing goes over a dollar. Household goods, stationery, cosmetics and snacks in quantities that stop making sense. Myeongdong runs to four floors of it. store page → · open in the atlas →
• Daurim Seoul
  Daurim sells handmade Korean ceramics -- teapots, tea sets, teacups, sake cups, tea bowls and moon jars -- including buncheong and onggi pieces, along with wooden tea accessories such as a juniper-wood stand for tea ceremony use. store page → · open in the atlas →
• Dior Beauty Seongsu Pop-up Seongsu, Seoul
  Dior Beauty's rotating pop-up space in Seongsu — part of the neighborhood's constant rotation of luxury brand activations. Each installation is a temporary temple of beauty. store page → · open in the atlas →
• Dongbaek General Store Busan Station, Dong-gu, Busan
  A souvenir shop gathering products from Busan-based small companies, including stationery, handmade goods, cosmetics, food, and daily-use items. The shop opened at the Busan Eurasia Platform in November 2020. store page → · open in the atlas →
• Dongdaemun Design Plaza (DDP) Dongdaemun, Seoul
  Zaha Hadid's futuristic architectural masterpiece — the DDP anchors Seoul's design district. Surrounded by late-night wholesale fashion markets, fabric streets, and design shops. store page → · open in the atlas →
• Dr. Jart+ Flagship Seongsu, Seoul
  The dermatologist-developed Korean skincare brand that brought BB cream and Cicapair to the world. Science-backed formulations with playful packaging. store page → · open in the atlas →
• East Pacific Trade Seoul / Online
  Seoul footwear label founded 2019 by designer Jai Baek (formerly DC, HUF, Creative Recreation); opened its Gangnam/Dosan flagship in 2024, plus Myeongdong and Seongsu stores. store page → · open in the atlas →
• Eastlogue Seoul / South Korea / Online
  Eastlogue is a Seoul menswear label founded in 2011 that reinterprets traditional sportswear once worn for hunting and fishing and for hiking and in the military. Collections aim for a modern silhouette the brand says does not date, and collaborations have included Brooks Brothers, New Balance and Tricker's. Its offline flagship shop in Seoul is listed as fr8ight dosan. store page → · open in the atlas →
• Etude House Myeongdong Myeongdong, Jung-gu, Seoul
  Korea's most playful makeup brand — princess-pink packaging, affordable prices, and trend-forward colors. The Myeongdong flagship is a pink palace of K-beauty. beauty beginners. store page → · open in the atlas →
• fwee Flagship Seongsu Seongsu, Seoul
  Rising K-beauty brand with a Seongsu flagship. Innovative makeup formulations with a focus on natural, dewy finishes. The store design is minimal and beautiful — very Seongsu. store page → · open in the atlas →
• Galleria Department Store Gangnam, Seoul
  Two connected luxury malls in Gangnam — the East and West halls. The West hall's 'Luxury Hall' is Seoul's destination for international designer brands. A who's who of luxury retail. store page → · open in the atlas →
• Garak Market Songpa, Seoul
  Seoul's largest wholesale agricultural and seafood market. The scale is staggering — acres of fresh produce, live seafood tanks, and flower stalls. The auction floor at dawn is a sight to behold. store page → · open in the atlas →
• Gentle Monster Seoul / South Korea / Online
  Gentle Monster is a Korean eyewear brand offering glasses and sunglasses, with a parent business founded in 2011. Fashion-led frames sit alongside more everyday designs, while art installations form part of the brand's retail approach. Individual stores have distinct settings and service listings, so a particular branch should be checked for fitting or repair arrangements. store page → · open in the atlas →
• Ghost Books (고스트북스) Jung-gu, Daegu
  Ghost Books occupies a third-floor space on Gyeongsanggamyeong-gil in Jung-gu, stocking independent and single-run publications, art books, and prints alongside titles it publishes itself. It hosts a five-week bookmaking workshop and runs a sister illustration label called little room. store page → · open in the atlas →
• Gojeonsa Seoul (Yongsan) / South Korea
  Gojeonsa trades from the Jeongsaland Main Building inside Seoul's Yongsan Electronics Land district, registered under business number 106-09-76494. store page → · open in the atlas →
• Gucci Dosan Apgujeong, Gangnam, Seoul
  Gucci's Seoul flagship on Dosan-daero with a seasonal Alpine-inspired design. Korea-exclusive capsule collections and special editions. The outdoor terrace is a fashion-week hotspot. store page → · open in the atlas →
• Gucci Osteria Seoul Gucci Cheongdam flagship, Gangnam, Seoul
  The Seoul outpost of Massimo Bottura's MICHELIN-recognized restaurant, set within Gucci's Cheongdam flagship. Korean-infused Italian cuisine in a deep green, lush interior by head chef Jun Hyungkyu. store page → · open in the atlas →
• Gukje Market Sinchang-dong, Jung-gu, Busan
  A large traditional market selling agricultural produce, electronics, general goods, cosmetics, and other merchandise through multiple independent stalls. Its present form developed from post-liberation trading and refugee-run stalls during and after the Korean War. store page → · open in the atlas →
• Gwanghwamun Square Shops Gwanghwamun, Jongno, Seoul
  Shops around Seoul's grand public square — traditional souvenirs, palace-themed items, and Korean cultural products. The statues of King Sejong and Admiral Yi Sun-sin dominate the plaza. store page → · open in the atlas →
• Gyeongdong Market Ginseng Cooperative Seoul / South Korea
  A cooperative of ginseng merchants inside Seoul's historic Gyeongdong Market, this shop sells Geumsan-grown fresh and red ginseng directly from its stall on the market's second floor. Orders can also be placed through its own online store, ranging from raw roots to ginseng extract sticks and gift sets. store page → · open in the atlas →
• Hanall Hanbok (한올한복) Daebong-dong, Jung-gu, Daegu
  Run by Park Sung-hwa in the Cheongun arcade on Dongdeok-ro in Jung-gu, Hanall Hanbok makes hanbok for weddings and family ceremonies. The showroom covers bridal, groom, parents', and couples' hanbok with in-person fitting consultations. store page → · open in the atlas →
• Hanbok Yechan Seoul / South Korea
  Hanbok Yechan makes and sells traditional and fusion hanbok through its Eunpyeong-gu workshop and online shop, with children’s hanbok, adult ceremonial clothing, made-to-order traditional pieces and accessories all represented in the current range. The atelier sells directly to customers and also distributes through Korean marketplaces, keeping production and retail tied to the same specialist hanbok business. store page → · open in the atlas →
• Hanboknam Rental Jongno, Seoul
  Hanbok (traditional Korean clothing) rental near Gyeongbokgung Palace. Choose from hundreds of designs and wear them while exploring the palace grounds. The most popular hanbok experience in Seoul. store page → · open in the atlas →
• Haneulkang Atelier (하늘강아뜰리에) Daedeok-gu (Daecheong Lake)
  Ceramicists Jo Yun-sang and Shin Jeong-sook have run this atelier beside Daecheong Lake in Daejeon's Daedeok District since 2008, hand-throwing and hand-painting clay that is fired at 1,300 degrees Celsius. Recognized as Daejeon's first registered private garden, the studio teaches wheel-throwing and painting classes and ships finished pieces about four weeks after firing. store page → · open in the atlas →
• Hera Seoul
  Hera's Black Cushion foundation anchors a Korean makeup and skincare range presented in sleek, modern packaging. store page → · open in the atlas →
• Hera Myeongdong Myeongdong, Jung-gu, Seoul
  Premium Korean beauty brand known for sophisticated makeup and skincare. The Black Cushion foundation is a K-beauty classic. Sleek, modern packaging that feels luxurious at accessible prices. store page → · open in the atlas →
• Hongdudang (홍두당) Namseong-ro, Jung-gu, Daegu
  Based in its own building on Namseong-ro in Jung-gu, Hongdudang bakes the Geundae-golmok red-bean bun, filled with sweet-bean paste simmered daily by a master baker with two decades of experience. The company also runs a broader bakery line under the Suhyeongdang name. store page → · open in the atlas →
• Hyein Seo Seoul / South Korea / Online
  Hyein Seo is a Seoul-based fashion label whose clothing draws on streetwear while exploring more restrained cuts and handmade pieces. Its first physical shop also brought the label's atelier into the same setting, as described in an interview with its designers. The online collection and stockist list offer another way to explore the label before choosing where to shop. store page → · open in the atlas →
• Incense World Seoul
  A family-run incense manufacturer now in its second generation, making incense sticks in scents such as sandalwood, plum blossom, lotus and orchid through grinding, dough mixing, forming, drying and cutting, and producing OEM/ODM incense for other brands. store page → · open in the atlas →
• Innisfree Myeongdong Myeongdong, Jung-gu, Seoul
  Innisfree's Myeongdong flagship at 15 Myeongdong-gil in Jung-gu, Seoul, presents the Jeju Island skincare brand launched in 2000 under its Innisfree The Isle concept. Skin analysis and sets sold only there are part of the concept. Green tea serums and creams lead a range that also runs to orchid and black tea, and to volcanic cleansers. The brand belongs to Amorepacific, and its Empty Bottle campaign recycles used containers. store page → · open in the atlas →
• Isaac Toast Myeongdong Myeongdong, Jung-gu, Seoul
  Korea's breakfast toast chain — thick toast with egg, cheese, ham, and special sauce. Isaac Toast is a Korean morning ritual. Cheap, delicious, and uniquely Seoul. store page → · open in the atlas →
• It's Nubi Tongyeong Tongyeong / South Korea
  It's Nubi specializes in Tongyeong nubi (traditional quilted) bags, totes and pouches, stitching the region's signature quilting technique into everyday accessories. The dedicated online shop ships from its registered address in Tongyeong's Hangnam-dong and accepts phone orders and culture vouchers. store page → · open in the atlas →
• Itaewon Craft Beer District Itaewon, Yongsan, Seoul
  Seoul's craft beer capital — dozens of microbreweries and bottle shops along Itaewon's hills. Korean craft brewers experiment with local ingredients like yuzu, omija, and Korean hops. store page → · open in the atlas →
• Itaewon Vintage Shops Itaewon, Yongsan, Seoul
  Cluster of vintage clothing stores along Itaewon's backstreets. Military surplus, Americana, and curated secondhand from the US and Europe. store page → · open in the atlas →
• Jagalchi Market Nampo-dong, Jung-gu
  Busan’s defining seafood market of independent fish and dried-seafood merchants.Established 1945. store page → · open in the atlas →
• Jeju Indi Jeju Island, South Korea
  Founded in 2015 by natural-dye specialist Kang Choon-il after she used indigo water to treat her child's eczema, this Jeju maker grows its own indigo and other botanicals inside the Ilchulland ecological park. Its skin, hair, and baby-care lines are built entirely around that home-grown indigo extract. store page → · open in the atlas →
• Jeonju Jujo Deokjin-gu, Jeonju
  Jeonju Jujo has brewed moju, the city's spiced rice wine rooted in a Joseon-era recipe recorded in the historical text Daedong Yasseung, since 1936, and its recipe now carries the registered Jeonju Moju geographical-indication mark. The brewery also bottles fresh, black-bean, and standard makgeolli at its Deokjin-gu facility, and its line was selected for the 2019 Seoul Awards. store page → · open in the atlas →
• Jeonju Traditional Wine Museum (Urisul) Hanok Village, Wansan-gu, Jeonju
  Inside Hanok Village, the Jeonju Traditional Wine Museum keeps a reference collection of historic Korean brewing vessels and tools alongside a retail counter and hands-on classes in traditional liquor-making. Admission is free, and visitors can buy bottles or book a tasting session led by museum staff at its Hanji-gil address. store page → · open in the atlas →
• Juun.J Seoul / South Korea / Online
  Korean avant-garde menswear — deconstructed tailoring, oversized silhouettes, and Paris Fashion Week regular. Pushing the boundaries of masculine dress. store page → · open in the atlas →
• Kanghyuk Seoul / South Korea / Online
  Korean avant-garde menswear — automotive airbag material repurposed into high fashion. 2019 LVMH Prize nominee. Paris Fashion Week regular. store page → · open in the atlas →
• Kara Young Seoul
  A vegan incense brand making incense sticks from natural ingredients including agarwood, sandalwood and floral notes such as osmanthus, orchid and cherry blossom, sold across series ranging from floral to low-smoke black incense, alongside room sprays, incense holders and DIY kits. store page → · open in the atlas →
• Knife Gallery (JW Han) Seoul / South Korea
  Knife Gallery is a working bladesmith's showroom in Seoul's Insadong district, run by knifemaker JW Han and described by South Korea's official tourism organization, Visit Korea, as the country's sole knife-specialty museum. store page → · open in the atlas →
• Kolon Sport Seoul
  Kolon Sport is a South Korean outdoor brand created in 1973, making technical clothing, footwear and equipment for hiking, camping and mountain use. Its Seoul retail presence also carries urban outdoor pieces, connecting a half-century of technical outdoor development with contemporary city-ready layers and equipment. store page → · open in the atlas →
• Korea Craft Gallery Seoul / South Korea
  Korea Craft Gallery has anchored Insadong's craft district since opening its shop there in 2005, specializing in mother-of-pearl lacquerware, hanji paper crafts, and traditional fans made by its own workshop. The company runs a full online store alongside its physical Insadong location. store page → · open in the atlas →
• Korea Natural Dyeing Museum (한국천연염색박물관) Naju / South Korea
  The Korea Natural Dyeing Museum sits on Baekho-ro in the Dasi-myeon district of Naju, South Jeolla Province, on the plain along the Yeongsan River that historically grew the indigo and mulberry that made the region a dyeing and weaving center. store page → · open in the atlas →
• KT&G Sangsangmadang Hongdae Hongdae, Mapo-gu, Seoul
  Cultural complex with indie fashion boutiques, design shops, a cinema, concert hall, and gallery. The design market on weekends features emerging Korean designers. store page → · open in the atlas →
• Ktown4u Gangnam Gangnam, Seoul
  Ktown4u's COEX branch occupies floors two to four of COEX Artium at 513 Yeongdong-daero in Gangnam, Seoul. The complex combines an offline K-pop shop with an academy and café, alongside changing pop-up spaces. It is separate from Ktown4u's Insa-dong shop, so event and store information should be matched to the intended branch. store page → · open in the atlas →
• Kyung-in Museum Shop Insadong, Jongno, Seoul
  Museum shop attached to the fine art museum in Insadong. Ceramic pieces by local artists, art books, and traditional Korean craft items. store page → · open in the atlas →
• Laneige Myeongdong Myeongdong, Jung-gu, Seoul
  Korea's hydration-focused beauty brand — the Water Sleeping Mask and Lip Sleeping Mask are global phenomena. Part of the Amorepacific group. store page → · open in the atlas →
• Le 17 Septembre PRINTEMPS
  Seoul fashion label LE17SEPTEMBRE, based in Seongdong-gu, producing seasonal men's and women's ready-to-wear collections - tailored separates, outerwear, and accessories - organized as Resort, Spring/Summer, and Fall/Winter drops. store page → · open in the atlas →
• Leather Inn (레더인) Yuseong-gu (Bongsan-dong)
  Run by maker Kim Mi-ae in Daejeon's Yuseong District, this leather workshop hand-cuts and stitches crossbody bags, satchels, messenger bags, wallets and small accessories on site. It also teaches one-day sessions and multi-week handmade-bag courses, selling finished goods through its own site and a Naver storefront. store page → · open in the atlas →
• Lee Sang-bok Myeongkwa (이상복명과) Cheomseong-ro
  Lee Sang-bok Myeongkwa has spent some fifty years turning out gyeongju-ppang and chalbori-ppang, the chewy glutinous-barley cakes filled with red-bean paste. The Cheomseong-ro shop stands within walking distance of Cheomseongdae, the Silla-era stone observatory. store page → · open in the atlas →
• Leejo Workshop Seoul / South Korea
  Leejo Workshop crafts traditional hanbok accessories - norigae ornaments, binyeo hairpins, and bridal jewelry - sold from its storefront in Jongno's Hyosung Jewelry City alongside a full online shop. The workshop specializes in mother-of-pearl and natural-stone pieces worn at weddings and traditional ceremonies. store page → · open in the atlas →
• LG Best Shop Gangnam, Seoul
  LG's flagship retail experience showcasing the latest Korean home appliances, TVs, and beauty tech. The Pra.L beauty devices and Styler steam closet are uniquely Korean innovations. store page → · open in the atlas →
• Lie Sangbong Boutique Cheongdam, Gangnam, Seoul
  One of the first Korean designers to achieve international recognition, particularly in Paris. His designs famously incorporate Hangeul (the Korean alphabet) into couture. store page → · open in the atlas →
• LINE FRIENDS Hongdae Hongdae, Mapo-gu, Seoul
  Massive BT21 and Line Friends store in Hongdae. Giant character figures, exclusive merchandise, and endless photo zones. A for BTS Army and character fans. store page → · open in the atlas →
• Line Friends Square Myeongdong Myeongdong, Jung-gu, Seoul
  Massive BT21 and Line Friends flagship in Myeongdong. Character merchandise, exclusive collaborations, and photo zones with giant BT21 figures. A pilgrimage for BTS Army and character fans. store page → · open in the atlas →
• LMC (Lost Management Cities) Hongdae Hongdae, Mapo-gu, Seoul
  LMC lists its Hongdae flagship at 27 Jandari-ro in Seoul's Mapo district, separate from its other retail locations. The label sells casual clothing, with hooded down jackets among the products shown in its online catalogue. Use the Hongdae listing for this branch rather than the nearby multibrand stockists that also carry LMC. store page → · open in the atlas →
• Lotte Department Store Gangnam Gangnam, Seoul
  Lotte's Gangnam department store offers multi-department shopping in Seoul, with home furnishings forming part of its wider range. The Conran Shop opened there in 2019, introducing its furniture and design objects within the store. A food area adds another reason to visit, separate from browsing the clothing and household departments. store page → · open in the atlas →
• Low Seoul / South Korea / Online
  Low Classic makes minimalist Korean womenswear through clean tailoring, knitwear and restrained silhouettes. The clothing’s appeal lies in proportion and fabric rather than celebrity association, which has been omitted as unnecessary. store page → · open in the atlas →
• Low Classic Sinsa Sinsa, Gangnam, Seoul
  Korea's most internationally acclaimed minimalist fashion brand. Clean lines, architectural silhouettes, and impeccable tailoring. Worn by Jennie from BLACKPINK and spotted at Paris Fashion Week. The essence of understated Korean luxury. store page → · open in the atlas →
• Maison Gony Gangneung / South Korea
  Maison Gony in Gangneung creates illustrated posters and fabric goods for daily living and home decoration. store page → · open in the atlas →
• Manyo Factory Seoul
  Clean Korean skincare brand known for the Pure Cleansing Oil — a gentle, effective oil cleanser that removes makeup without stripping skin. Part of the growing clean K-beauty movement. store page → · open in the atlas →
• Medicinal Herb Market Jegi-dong, Seoul
  Seoul's traditional herbal medicine market near Jegi-dong — ginseng, deer antler, medicinal roots, and traditional remedies. The aroma of a thousand herbs fills the air. store page → · open in the atlas →
• Missha Myeongdong Myeongdong, Jung-gu, Seoul
  Missha Myeongdong is a cosmetics stop in Seoul's Jung-gu district, within the neighbourhood's concentration of beauty shops. The Korean brand's range covers skincare and makeup, giving shoppers a place to compare products for different parts of their routine. The Myeongdong Mega Store is listed on Myeongdong 8-gil, distinct from other branches that have operated in the area. store page → · open in the atlas →
• Mixxo Hongdae Hongdae, Mapo-gu, Seoul
  Korean fast fashion brand with feminine, wearable designs. Part of the E-Land group. Affordable prices with surprisingly good quality. Popular among Korean college students. store page → · open in the atlas →
• Mosaic Seoul Sindang / Sangsu, Seoul
  Mosaic Seoul is a vinyl record shop stocking LPs, 12-inch and 7-inch singles, CDs and tapes across genres including rock, jazz, soul/funk/disco, club, hip-hop, world, reggae, Korean and Japanese music, plus record sleeves, equipment, merchandise and books. It operates two locations in Seoul, in Sindang and Sangsu. store page → · open in the atlas →
• Mousai Busan
  Independent bookstore, micro-cinema and cafe in Busan's Hwamyeong-dong - indie and small-press books, art-house film screenings, reading groups, and drinks including beer and wine, in one basement space. store page → · open in the atlas →
• Mujagi Seoul
  Mujagi sells tableware and home goods -- plates, bowls, cups and cutlery -- under its MUJAGI Home line, describing its pieces as objects meant to be kept and used for a long time. The company is based in Icheon, Gyeonggi-do. store page → · open in the atlas →
• Music Korea Myeongdong Myeongdong, Jung-gu, Seoul
  One of the longest-established K-pop stores in Myeongdong, located above the Nature Republic flagship. for new releases with pre-order benefits. Dedicated sections for Ateez, Seventeen, Tre. store page → · open in the atlas →
• Musinsa EMPTY Seongsu Seongsu, Seoul
  Musinsa's experimental retail space — rotating emerging Korean designers, exclusive capsule collections, and immersive exhibitions. store page → · open in the atlas →
• Musinsa Standard Hongdae Hongdae, Mapo-gu, Seoul
  Korea's largest fashion platform's physical flagship. Rotating emerging Korean designers, exclusive capsule collections, and immersive exhibitions. store page → · open in the atlas →
• Najeon Chilgi Korea (Park's Sangbang Co., Ltd.) Gimpo / South Korea
  Najeon Chilgi Korea is the storefront of 박씨상방주식회사 (Park's Sangbang Co., Ltd.), registered at 97 Arayuk-ro 57beon-gil, Gochon-eup, Gimpo-si, Gyeonggi-do, South Korea. store page → · open in the atlas →
• Namdaemun Kalguksu Alley Namdaemun, Jung-gu, Seoul
  Knife-cut noodle soup alley in Namdaemun Market — handmade wheat noodles in rich chicken or clam broth. Dozens of stalls competing for decades, each with their own loyal following. The Seoul. store page → · open in the atlas →
• Namdaemun Kitchenware Street Namdaemun, Jung-gu, Seoul
  Specialized street within Namdaemun Market dedicated to kitchenware — pots, pans, knives, and restaurant supplies. The quality Korean-made kitchen tools here are exceptional value. store page → · open in the atlas →
• Namdaemun Market Namdaemun, Jung-gu, Seoul
  Seoul's largest traditional market with over 10,000 vendors. Everything from kitchenware and textiles to street food and souvenirs. It has a Kalguksu (knife-cut noodle) alley. Open since 1414. store page → · open in the atlas →
• Namhae Melchi Namhae / South Korea
  Namhae Melchi is a Namhae specialist in the island's prized anchovies, from bamboo-weir jukbang catches to graded dried anchovies and stock varieties. Its full range and other local dried-seafood specialties are sold through an online shop with nationwide delivery. store page → · open in the atlas →
• Nature Republic Myeongdong Myeongdong, Jung-gu, Seoul
  K-beauty brand known for natural ingredients — the Soothing & Moisture Aloe Vera 92% Gel is a global bestseller. Affordable skincare with a focus on plant-based formulations. store page → · open in the atlas →
• Noryangjin Fish Market Noryangjin, Seoul
  Korea's largest seafood market — a mind-boggling array of live and fresh seafood. Buy your catch and have it prepared at a nearby restaurant. store page → · open in the atlas →
• NUDAKE Seongsu, Seoul
  NUDAKE runs a tea lounge and gift shop from Seongdong-gu, Seoul; the business, IICombined Co., Ltd., is represented by Hankook Kim. store page → · open in the atlas →
• O'sulloc Tea House Insadong Insadong, Jongno, Seoul
  O'sulloc Tea House in Insadong, at 45-1 Insadong-gil in Jongno-gu, brings the Jeju tea brand's museum format to Seoul. It serves green tea grown on Jeju alongside desserts made with drinking-grade sejak leaf. The shaved ice is frozen milk, the red bean is blended with chestnut, and the ice cream uses the same green tea powder. Packaged teas and teaware are also sold on site. store page → · open in the atlas →
• Object Hongdae Hongdae, Mapo-gu, Seoul
  Object's Seogyo main store is in Seoul's Hongdae area on Wausan-ro 35-gil. It brings stationery together with small accessories and design goods, including work by independent creators. Browsing the collection offers a way to compare illustrated paper goods and gifts rather than search for one large brand. store page → · open in the atlas →
• Olive Young Myeongdong Flagship Myeongdong, Jung-gu, Seoul
  Korea's largest health and beauty retailer. The Myeongdong flagship is a multi-floor temple of K-beauty with every Korean skincare and makeup brand imaginable. store page → · open in the atlas →
• OR-FIUME Gangnam-gu, Seoul
  OR-FIUME makes incense sticks and is based in Gangnam-gu, Seoul, run by owner Kim Go-un. store page → · open in the atlas →
• Orange Bada Gwangalli, Suyeong-gu, Busan
  Orange Bada near Gwangalli Beach in Busan sells souvenirs made with local artists and makers. Postcards and smaller objects take their cues from the seaside city. The shop also offers creative activities, including the chance to make a postcard of your own. store page → · open in the atlas →
• Ordinary People Seoul / Online
  Seoul fashion label launched 2011 by designer Jang Hyeong-cheol with about 30 million won (~$26,000) starting capital, built on classic, workwear- and military-influenced tailoring. First two-year-college grad to show at Seoul Fashion Week (2013); youngest Korean designer at NYFW (2015). store page → · open in the atlas →
• Pocaspot Hongdae Hongdae, Mapo-gu, Seoul
  Pocaspot Hongdae sells K-pop photocards through an in-store kiosk system that lets visitors search for cards before buying. The Hongdae shop offers on-the-spot purchases, which can be useful when looking for a particular performer during a visit to Seoul. The selection changes, so a searchable catalogue is more useful than assuming a specific card will be available. store page → · open in the atlas →
• POOM (formerly Artbox) Hongdae, Mapo-gu, Seoul
  Korea's most popular stationery and lifestyle chain. Cute, clever Korean-designed goods at impulse-buy prices. Everything from novelty socks to desk organizers to phone cases. store page → · open in the atlas →
• Post Archive Faction (PAF) Seoul / South Korea / Online
  Korean avant-garde sportswear — deconstructed garments, Off-White collaborations, futuristic outerwear. store page → · open in the atlas →
• Post Poetics Seongsu Seongsu, Seoul
  Independent bookstore and publisher in Seongsu — art books, poetry, design publications, and literary magazines. The quiet, contemplative space is a refuge from Seongsu's bustling streets. store page → · open in the atlas →
• Prada Seoul Cheongdam, Gangnam, Seoul
  Prada's Seoul flagship on Cheongdam's luxury row. The full collection including Miu Miu and Church's. The space hosts regular events and exhibitions during Seoul Fashion Week. store page → · open in the atlas →
• Pushbutton Seoul / South Korea / Online
  pushBUTTON is a Seoul fashion label launched in 2010 by creative director Seung Gun Park. It describes itself as a hybrid brand, blending street-casual sensibilities with a high-end finish under a gender-fluid vision it calls Humanswear. Collections lean on classic shapes delivered with bold and humorous twists and cinematic storytelling. The label sells through its own online shop and a list of stockists. store page → · open in the atlas →

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