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Paris

Lemaire

Paris · France

Quiet Parisian luxury and the Croissant bag.

Why it belongs in ORBIS

Christophe Lemaire and Sarah-Linh Tran's Parisian label — the Croissant bag, quiet luxury, and considered minimalism. Formerly at Hermès and Lacoste.

Christophe Lemaire spent decades inside the machine — Lacoste's creative director, then Hermès womenswear from 2010 to 2014 — before committing fully to the label that bears his name, run in partnership with Sarah-Linh Tran, his co-designer and the house's quiet second author. Together they've built Paris's benchmark for what might be called warm minimalism: clothes with no logo, no season-shock, no argument except proportion.

The vocabulary is deliberately narrow and deep — twisted trousers, tunic shirting, coats cut with almost Japanese ease (Tokyo adopted the house early, and the affection is mutual). The Croissant bag, a curved sliver of leather, became the signature accessory precisely because it whispers. The long-running Uniqlo relationship — first as collaborator, then designing the Uniqlo U line from a Paris R&D center — put the Lemaire eye on millions without diluting the mainline.

Fast Retailing took a stake; the founders kept the studio's temperature. Lemaire sells the rarest luxury position: clothes for people who've finished performing.

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