What Loden-Plankl is known for

Loden-Plankl specialises in loden and traditional Austrian clothing at Michaelerplatz in Vienna, opposite the Hofburg. Its selection covers adults and children in a shop that has traded at the square since the nineteenth century. The business offers alterations with new clothing purchases and can arrange shipping for customers who prefer not to carry their purchases home.

Loden-Plankl has sold loden and traditional clothing on Michaelerplatz since the nineteenth century. The position is part of the character. Directly opposite the Hofburg, it offers what the house calls a slice of Old Vienna, set against a city that has otherwise moved on at speed.

Loden is the point of the place. The cloth is dense boiled wool, long worn for weather and for work. It remains the basis of the coats and capes that read as Old Vienna anywhere else in the world.

The selection runs to a wide range of models and materials, cut for adults and children alike, and the house is entirely unembarrassed about putting quality first in its own account of itself.

What brings people back is the service rather than the stock list. Personal advice is treated as the first priority, and the shop counts a large number of regular clients in around seventy countries. For a single storefront on one square, that last figure says more than any amount of copy about heritage.