Narasu's Coffee

Narasu's Coffee traces to 1926, when it was established in Salem, Tamil Nadu, as Narasu's Manufacturing Company. A century later, it remains one of South India's most recognized filter coffee institutions, built around the coffee-chicory blend that defines the region's daily brewing ritual.

That blend has become a staple well beyond Salem, sold and brewed across Tamil Nadu, Karnataka, Andhra Pradesh, and Kerala — the core states of South Indian filter coffee culture. Reaching a full century in a category where brands often turn over within a generation or two is itself notable, and Narasu's has done it while staying tied to the same coffee-chicory format that built its name in the first place.

For households across four South Indian states, Narasu's isn't a discovery so much as a fixture — a century-old blend that predates most of the specialty coffee movement now growing up alongside it, and one that has kept its place on the shelf through a hundred years of that category's own changes.